• Requests for Moderated Support Dropped
  • Accelerated Self-Service Adoption
  • Increase Revenue and User Adoption
Wedding Wire

WeddingWire is the nation’s leading technology company serving the $100+ billion wedding, corporate, and social events industry. Launched in 2007, WeddingWire is the largest and most trusted online marketplace connecting merchants with engaged couples. Additionally, WeddingWire provides event professionals across more than 20 service categories, from venues and caterers to photographers and DJs, with the technology they need to serve their clients. This includes a SaaS platform that powers advertising, marketing, and Client Relationship Management needs of local event businesses nationwide.

WeddingWire aims to make the user experience as streamlined as possible. WalkMe is a powerful tool that empowers our visitors to easily find real-time solutions to common questions.
- Catherine Cano Associate Director of Customer Care

THE Challenge

As WeddingWire’s marketplace grew, they found themselves serving thousands of clients, all with varying technical skill levels. To provide a better user-experience, WeddingWire wanted to offer a self-service way for users to efficiently find the tools they need at any time, day or night.

THE Success Criteria

WeddingWire is dedicated to creating innovative tools for both engaged users and wedding professionals. In addition, WeddingWire encourages every user to have a solid understanding of the wide range of the tools available within their account and continues to create and develop education to advance that goal. Furthermore, WeddingWire sought a way to draw users’ attention to specific, new features, ensuring transparency and a consistent flow of communication.

THE Solution

WalkMe’s plan for assisting the WeddingWire experience is twofold:

For wedding and event professionals, WalkMe is an additional method of assisting vendors in becoming familiar with the variety of tools and features available within their account. From an SEO-builder to Social Media Manager, from review management to client management, WeddingWire has walk-thrus to assist clients in using these online tools to continue growing their businesses with WeddingWire.

For engaged couples and newlyweds, WeddingWire offers walk-thrus to provide assistance and tips to accomplish wedding planning tasks, including guest lists, seating charts, wedding website development and checklists.

Ultimately, WalkMe offers all WeddingWire users the opportunity to identify their specific need and self-serve to achieve their goals through the on-screen tutorials.

THE Benefits

WeddingWire’s integration of WalkMe provides its users – businesses and engaged couples alike – with another way to efficiently learn and adopt the myriad of tools available within their accounts.

With over 40 active walk-thrus played across thousands of searches, WalkMe assists WeddingWire users in accomplishing their goals successfully.

“WeddingWire aims to make the user experience as streamlined as possible. WalkMe is a powerful tool that empowers our visitors to easily find real-time solutions to common questions.” – Catherine Cano, Associate Director of Customer Care

Want to Learn More About How WalkMe Can Help Your Organization?

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