Each digital rollout can be assessed with WalkMe Insights, so we can understand the rate of progress and what additional support is needed. We can then use Behavior Based Segmentation to send targeted follow ups aligned to meeting our business objectives for completion or adoption. We want to drive smart and targeted communications and not send irrelevant messages, which will frustrate and turn-off our users. We ultimately want to establish a pattern where our users understand that when they get a message, it will help them know what they need to do to successfully do their job and meet their objectives.
Shawn Nautel
Digital CX – Sales/Service Leader, W.L. Gore & Associates