Clarizen Converts 25% More Demo Users into Long-Term Customers Thanks to WalkMe’s Streamlined Guidance.

Activations
25% Increase

Support Requests
55% Reduction

Slash Costs and
Improve Experience

Clarizen offers an attractive free trial of its SaaS project management software—but too many new users were turning away instead of learning how to start their first project. WalkMe changed that. By implementing WalkMe Walk-Thrus and other in-app training tools, first-time users were guided effortlessly through Clarizen’s features. Existing customers, too, engaged with WalkMe as they learned how to optimize their user experience. As a result, Clarizen saw:

 

  • 25% increase in activations
  • 55% reduction in support requests
  • Slashed costs and improved experience

When Clarizen began offering WalkMe as part of their free trial service, Clarizen saw an immediate increase of 25% in their project activations. When the number of new registrants who use a Walk-Thru was factored in, the likelihood of new project activations to occur increased by over 100%. In addition to new trial users, an average of 16% of Clarizen’s existing customers utilized Walk-Thrus, reducing inquires to Clarizen’s customer support department.

Executive Summary

Clarizen noted that many individuals who signed up to demo their cloud-based project management software—especially those with little project management experience—did not engage with their service. Instead of opening up a support ticket for guidance on setting up a first project, they would abandon Clarizen all together.

To combat this challenge, Clarizen employed WalkMe’s intuitive training platform to assist potential customers from within the app. Help was available exactly when and where potential customers needed it. As a result, activations immediately increased. For existing customers, WalkMe helped them take advantage of Clarizen’s advanced functionality, leading to an improved user experience and a 55% reduction in support tickets.

About Clarizen

Clarizen, founded in 2006 and headquartered in California, is an award-winning cloud-based online project management software company.

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