Skip to main content

Privacy Policy – Website

walkme site

This section details the way in which we process personal information or usage information we collect from you, or that you provide to us, in connection with your use of our Site. For information about the personal information we collect through our Services please see here. For a complete view of all privacy practices relevant to you, please also read our full Privacy Policy.

A. Personal Information We Collect And How We Use It

We collect personal information when you use our Site as detailed below:

Categories of personal information How we collect it Purposes for Processing Legal Basis (where the GDPR applies)

Information you provide to us:

We collect certain information when you provide it to us directly through the Site e.g. by contacting us, posting a public question or comment, or otherwise providing us with your contact details. This includes:

  • Contact information such as email address and telephone number.
  • The content of your communication with us.
You provide this information to us directly.
  • Provide you with access to the Site and and monitor your use of the Site.
  • Administer and improve the Site and our products and services.
  • Communicate with you and fulfil your requests.
  • Provide you with support in relation to the Site.
  • Send or call you with promotional information (e.g. where you request a demo of our Services) and updates regarding WalkMe, our products and services and events.
  • Ensure the safety and security of our Site and defend our rights, the rights of our users and others.
  • For risk control, to comply with laws and to enforce this Privacy Policy and agreements with WalkMe (including our Terms and Conditions.
Performance of a contract. Legitimate interests (to run a successful business).
Legal obligation.

Behavioural and technical information:

We automatically collect certain technical and behavioural information when you use our Site. This includes metadata and may in certain circumstances include personal information, including:

  • IP address
  • Referral URL (insofar it contains personal information)
We collect this information from you automatically when you use our Site.
  • Provide you with access to the Site and monitor your use of the Site.
  • Improve the Site and our products and services.
  • Determine whether you have access to privileged content, services or resources.
  • Ensure the functionality and optimisation of the Site.
  • Ensure that content from the Site is presented in the most effective manner for you and for your computer.
  • For the purpose of data analytics, marketing and data enrichment including targeted advertising (see the cookies section below).
  • Estimate and report total audience size and traffic.
  • Help combat fraud or abuse.
Legitimate interests (to run a successful business).

WalkMe University:

We collect information when you join and use WalkMe University. This includes:

  • Contact details such as name, email address and details of your WalkMe account (if you are an Authorized Representative of a Customer).
  • Payment information.
  • Certification requirements and test results.
You provide this information to us directly and we collect technical information automatically.
  • Provide and improve WalkMe University.
  • For billing purposes.
  • Send you promotional emails about other courses available to you.
  • Performance of a contract.
  • Legitimate interests (to run a successful business).

Job applications

We collect information from you when you apply for an open position on our Site, and in connection with processing your application, including:

  • Contact details (phone number, email address, full name)
  • CV/resume
  • Location (city/state/country)
  • You provide this information to us directly us when applying for an open position.
  • For internal recruitment purposes
  • Legitimate interests (to run a successful business).

WalkMe Marketplace:

We collect information when you join and use WalkMe Marketplace. This includes:

  • Contact details such as name, email address, address, country of origin.
You provide this information to us directly and we collect technical information automatically.
  • Provide you with services on the Marketplace.
  • Send you promotional emails
  • Performance of a contract.
  • Legitimate interests (to run a successful business).

You may choose not to receive promotional communications from us and opt-out of such future communications. If you would like to discontinue receiving promotional communications and updates regarding WalkMe and its products and services, you may do so by using the “unsubscribe” link found at the bottom of the emails we send to you. In addition to these optional promotional communications, WalkMe may contact you via any email address you provide to us with transactional or relationship messages such as security updates or notifications of changes of this Privacy Policy or any other terms conditions relevant to your use of the Site, services and products. These types of transactional or relationship email messages are not promotional communications and cannot be opted out from.

B. Sharing Information Gathered Through The Site With Third Parties

We do not use or share your personal information with others except as described in this Privacy Policy. In certain circumstances, we will share your information with third parties with your consent, as necessary, or as otherwise required or permitted by law. We will never sell your personal information. Specifically, WalkMe shares personal information with the following categories of recipients:

  • service providers and vendors which include: (i) data analytics providers that assist us in the improvement and optimization of our Site; (ii) security vendors; (iii) website hosting vendors, such as Amazon Web Services in the United States; (iv) third party marketing, analytics and technology partners (including advertising partners such as Google Analytics); and (iv) third parties, such as Intercom, Inc., that assist us in communicating with you, and Lever, Inc., for our internal recruitment purposes. These service providers assist us with many different functions and tasks, such as providing data storage, disaster recovery services and communicating with you;
  • professional advisors, as necessary, such as auditors, law firms, or accounting firms;
  • for legal and security reasons and to protect our services and business. We will share your personal data with regulators, law enforcement agencies, public authorities, or any other relevant organisations: (i) in response to a legal obligation; (ii) if we have determined that it is necessary to share your personal data to comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries; (iii) to protect the interests of, and ensure the safety and security, of us, our users, a third party or the public; (iv) to exercise or defend legal claims; and (v) to enforce our terms and conditions, other applicable terms of service, or other agreements;
  • our affiliates and companies within our corporate family; and
  • in connection with an asset sale or purchase, a share sale, purchase or merger, bankruptcy, or other business transaction or re-organisation, in our legitimate interests. We will share your personal data with a prospective buyer, seller, new owner, or other relevant third party as necessary while negotiating or in relation to a change of corporate control such as a restructuring, merger, or sale of our assets.

C. Tracking, Cookies & Passive Collection Through The Site

WalkMe, together with its service providers and partners, use certain monitoring and tracking technologies (such as cookies, beacons, pixels, tags and scripts). These technologies are used in order to maintain, provide and improve our Site on an ongoing basis, and in order to provide our Site Users with a better experience (for instance in order to track Site Users’ preferences, to identify technical issues and to monitor and improve the overall performance of our Site).

Please note that third-party services placing cookies or utilizing other tracking technologies on our Site (as noted below) may have their own policies regarding how they collect and store information. Such practices are not covered by our Privacy Policy. For more information about the cookies and other tracking technologies used on our Site, please see more below or our cookie management centre on the footer or the Site.


In order for some of these technologies to work properly, a small data file (“cookie”) is stored on your device. By default, we use several persistent cookies for purposes of session authentication, monitoring performance of our services and generally providing and improving our Site.

A number of the cookies we use are strictly necessary in order to provide you with functionality that you request by using our Site. Where cookies are strictly necessary, you cannot block or delete them. However, there are other cookies which we use which are optional. WalkMe refers to such cookies as Advertising Cookies. In addition, as part of our marketing efforts we can engage third-party data brokers, for the purpose of data enrichment activities. Such activities include merging, combining and cross-referencing data from various sources available to third parties such as data brokers with the personal information collected through your use of the Site.

If you want to delete or block any of these cookies, please opt-out using our cookie management centre available on the footer of the Site. Alternatively, you can disable some cookies by referring to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies (we store the cookies only in the designated place for cookies determined by your browser) or opt-out of receiving interest-based ads by following the links below. Please note that deleting our cookies or disabling future cookies or tracking technologies may prevent you from accessing certain areas or features of our Site or may otherwise adversely affect your user experience.


We and certain third-party services may employ a software technology called Web Beacons/Web Bugs or Pixels which enables them and us to improve our Site by measuring effectiveness and performance. Beacons/Pixels are tiny graphics with a unique identifier, similar in function to cookies.

“Do Not Track” Signals

Some web browsers may transmit Do Not Track signals to websites with which the browser communicates, telling the site not to follow its online movements. Because of differences in how web browsers interpret this feature, it is not always clear whether Site Users intend for these signals to be transmitted, or whether they are even aware of them. Therefore, we currently do not respond to such Do Not Track signals.

If you wish not to have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking Here (Digital Advertising Alliance (DAA)) or Here (Network Advertising Initiative). Please note that this does not opt you out of being served ads. You will continue to receive generic ads.

Tracking technologies used on the Site

Tracking technologies Description of Purpose 1st or 3rd Party Duration
WalkMe Website Analyzes audience to improve the website content 1st party 24 months
Facebook Analyzes audience to improve content distribution 3rd party 24 months
Google Analyzes audience to improve content distribution

Google Analytics is a web analytics tool that helps us understand how you engage with the Site. Like many services, Google Analytics uses first-party cookies to track your interactions, as in our case, where they are used to collect information about how users use our Site. This information is used to compile reports and to help us improve our Site. The reports disclose Site trends without identifying individual visitors. For more information on Google Analytics, see here.  You can opt out of Google Analytics without affecting how you visit our Site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page:

3rd party 24 months
LinkedIn Analyzes audience to improve content distribution 3rd party 24 months
Salesforce Pardot Analyzes browsing activity across the WalkMe Website 3rd party 10 years
Bing Analyzes audience to improve content distribution 3rd party 24 months
Trendemon Analyzes audience to improve content distribution 3rd party 10 years
Avocet Analyzes audience to improve content distribution 3rd party 24 months
Twitter Analyzes audience to improve content distribution 3rd party 24 months
N.Rich Providing behavioral analytics
data for optimization of advertisements
3rd party 24 months
Demandbase Providing account based marketing (ABM), incl. company-targeted advertising, for serving advertisements to targeted audience 3rd party 24 months
Taboola Content recommendation distribution 3rd party 24 months
CrazyEgg Audience analasys to improve the website content 3rd party 5 years
ClickCease Identify audience and block fraudulent or malicious access to website. 3rd party 5 years

D. Third-Party Links And Widgets

Occasionally, at our discretion, we may include links to other online platforms, plug-ins or other applications operated by third parties. Be sure to read the privacy policies, supplemental notices, and settings of all websites or platforms that you visit so you can understand their privacy practices and your options. These third-party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. Any information submitted by you directly to these third parties is subject to that third party’s privacy policy. Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about these sites.

Our Site includes social media features (such as social media plugins) that are included on our Site. These features may collect your IP address, which page you are visiting on the Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.  Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Site and/or users of those third-party online platforms without limitation as to its use by us or by a third party.

WalkMe previous Privacy Policy Website