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introducing

Behavioral Digital Transformation

Discover how principles of behavioral economics can help you become a change architect in the digital era.

By understanding the rules that drive human behavior, you can predict the way your employees will think, act, and make decisions within a given context. And with this understanding comes the power to drive change.

Download this guide and you’ll learn:

7 key principles of human behavior that explain how your employees process information and make decisions

How to cultivate authentic support and motivation

Which obstacles to change to anticipate and how to address them

How to “nudge” your employees to achieve digital transformation success

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