platformWalkMe™ is an interactive online guidance and engagement platform.

WalkMe™ provides a cloud-based service designed to help professionals – customer service managers, user experience managers, training professionals, SaaS providers and sales managers – to guide and engage prospects, customers, employees and partners through any online experience.

We’ve designed a platform which helps businesses eliminate online confusion, while at the same time raise efficiency and reduce costs.

Think of it like a GPS, but instead of giving driving directions, WalkMe™ guides users every step of the way to successfully complete their online tasks. Through a series of interactive tip balloons overlaid on the screen, tasks are broken down into short, step-by-step guided instructions. These balloons help users act, react and progress through their online experience. WalkMe™ eliminates guesswork, as well the frustration of following video tutorials or digging through tedious Q&A pages.

WalkMe™ focuses on solving the needs that are specific to customers and strives to deliver technology that helps them be more effective and efficient. For example, we work with customer service managers to help increase self-service adoption and reduce incoming service requests, thus freeing them to focus their efforts on more critical and difficult customer care concerns. We also give SaaS providers an indispensable tool to easily highlight new and advanced features on their software, without their customers complaining of the inability to understand how to operate them. We provide real value to you and to your customers, users and employees.

Customers use WalkMe™ to increase conversion rates, reduce customer service costs, increase self-service adoption, accelerate training and improve customer experience.

WalkMe™ also empowers businesses to collect useful analytics allowing you to track just how your users interacted with the platform. This invaluable data allows customer service managers, UX managers, training professionals and sales managers to better fine-tune their online guided instructions to match their users’ needs.

WalkMe™ has also received wide industry recognition and acclaim. Amongst them: “Cool Vendor” by Gartner, Red Herring Top 100 Award, “Top Apps That Will Change Your Business” by CIO Magazine, and more.

Implementing WalkMe™ does not require integration or modification to your website, or any prior technical knowledge.


Benefits for Customer Support Managers

  • Reduce incoming customer service requests
  • Increase self-service adoption
  • Lower customer service costs
  • Ensure customers have a simple, smooth and burden-free online experience
  • Eliminate customer confusion on your website
  • Reduce customer frustration of waiting for assistance
  • Shorten the time it takes for customer care personnel to handle incoming requests
  • Strengthen your company’s customer care reputation

Benefits for Training Professionals 

  • Accelerate employee time to competence
  • Improve training effectiveness
  • Ensure a lasting impact on employee productivity
  • Reduce (direct and indirect) training costs
  • Enable employees to learn as they work
  • Works perfectly as an onboarding tool in the move to new software
  • Reduce helpdesk requests
  • Reduce employee errors / improve performance accuracy and efficiency
  • Remove the need for employees to get slowed down focusing on the technical aspects of operating the software

Benefits for Sales Management

  • Accelerate sales employee time to competence
  • Remove the barriers of entry for employees to a new CRM system – cut the learning curve and lower switching costs
  • Increase sales productivity
  • Reduce CRM onboarding and training time and costs
  • Simplify CRM usage
  • Free your sales team having to focus on the technical aspects of operating CRM software
  • Increase sales team productivity and reduce errors

Benefits for SaaS Providers

  • Increase free-to-paid conversions
  • Reduce churn
  • Easily highlight new features
  • Lower acquisition costs
  • Reduce training and customer service costs
  • Easily onboard trial users and “be there” with existing customers
  • Ensure customers have a simple, smooth and burden-free experience with your software
  • Increase usability, and eliminate confusion and frustration
  • Enable your customers to focus on what they want to do using your software, and not be confused on how to do it
  • Empower customer to self-task successfully even through the most complex processes
  • No need for tedious Q&A pages, instructional videos and tutorials

Benefits for UX Managers

  • Enable your users to focus on what they want to do on the site, and not be confused on how to do it
  • Improve conversion rates
  • Easily promote new and advanced features
  • Increase user long-term value
  • Reduce churn
  • Provide a user experience that is simple, intuitive and personalized
  • Increase user satisfaction, loyalty and productivity


The Company

companyWalkMe Inc. was founded in 2011, and in April 2012 launched WalkMe™, the world’s first interactive online guidance system, which enables businesses to simplify the online experience and eliminate user confusion.

WalkMe has customers in all continents from a wide range of industries and verticals – including banks, financial institutions, retail services, tourism, leading software vendors and more. Customers use WalkMe™ to increase conversion rates, reduce customer service costs, increase self-service adoption, accelerate training and improve customer experience.

WalkMe has received widespread industry recognition and acclaim. WalkMe has been recognized by Gartner as a “Cool Vendor in the CRM Customer Service and Social”, won CeBIT’s 2015 Top Business Solution and Excellence Awards, has won Customer Magazine’s 2014 Communications Solution Product of the Year Award, was recognized as a “Rising Star” in the 2015 CRM Service Awards from CRM Magazine, has won the Red Herring Top 100 Tech Award and has been seen as a key solution for strengthening corporate eLearning, training and employee productivity. Read more.

WalkMe’s headquarters are located at

22 4th St, Floor 14,
San Francisco CA 94103

7 World Trade Center
250 Greenwich Street, 46th Floor
New York, NY 10007

The company is backed by Mangrove Capital Partners, Giza Venture Capital, Gemini Funds and Scale Venture Partners.


mDan Adika, CEO
Before co-founding WalkMe, Dan was a software engineer at HP. Prior to that, Dan completed with honors a 6 year tenure in the Army’s elite computing unit.

Rephael Sweary, President
Previously, Rephael was the CEO and Co-Founder of Jetro Platforms, which was acquired by the RDT Group. Since then, Rephael has been investing and mentoring early-stage startups. Rephael earned his M.B.A. from the University of Baltimore (Summa Cum Laude).

Eyal Cohen, CPO & EVP Customer Success
Before co-founding WalkMe, Eyal served as senior product manager and system analyst at Leumi Card in Israel. Prior to that he was product manager and developer at Intel. Eyal received his M.B.A. and B.Sc. in Industrial Engineering and Management from Ben-Gurion University.

Nir Nahum, VP R&D
Before joining WalkMe, Nir worked for 5 years at Motorola R&D, where he served as team leader. Prior to that, Nir completed  a 3 year tenure in the Army’s elite Intelligence Software Unit. Nir holds a B.Sc. in Computer Science and an M.B.A. from Tel Aviv University.

Richard Woolf, SVP Global Sales

Richard brings over 15 years of experience in software sales to the world’s leading enterprises and multinationals. He is an expert in creating customized sales models, as well as building and training sales teams that drive revenue growth. Prior to joining WalkMe, Richard was Senior Director of Sales at Panaya and managed the sales at FraudSciences (acquired by PayPal). He has a B.Comm degree from the University of Cape Town.


Gur Shomron, Chairman
Gur is an entrepreneur and investor, and has over 35 years of experience in building and financing high-tech companies, both in Israel and the US. Gur took his first company, Quality Computers, public in Israel. He later ran Foraz R&D fund and invested in companies such as Retalix (RTLX), Optisystems, WizTec and others. Gur is also the Chairman of Fidelis Diagnostics Inc., which he co-founded in 2004 and a Director in several other hi-tech companies. Gur was an early investor in successful companies such as Riptech, Objet, Sentigo and others.

Dan Adika, CEO
Prior to co-founding WalkMe, Dan was a software engineer at HP. Prior to that, Dan completed with honors a 5 year tenure in the Army’s elite computing and cyber unit. Dan leads WalkMe’s expansion in global markets.

Rafi Sweary, President
Previously, Rafi was the CEO and Co-Founder of Jetro Platforms, which was acquired by the RDT Group. Since then, Rafi has been investing and mentoring early-stage start-ups. Rafi earned his MBA from the University of Baltimore (Summa Cum Laude).

Roy Saar, Mangrove Capital Partners
Roy has experience doing business on 4 different continents, being active in Software, IT Services and the Internet. He has acted alternatively as a business angel, a VC and an entrepreneur, having founded and developed several start-ups over the 15 years. He was co-founder of Sphera Corporation, a company providing automation, provisioning, virtualization and management SaaS solutions to hosting companies and Telecoms, which was sold to Parallels in 2007. He also founded RFcell Technologies, and was involved in the launch of Wix and Polaris Solutions.

Zvi Schechter, Giza Venture Capital
Zvi Schechter co-founded GizaVC in 1992 following 20 years of experience in private equity, investment banking, research and company valuations. At Giza, Zvi focuses on communications and information technology. As Chief Investment Officer, Zvi is responsible for identifying significant trends, overseeing deal flow, due diligence and portfolio valuations.

Menashe Ezra, Gemini Israel Ventures
Menashe Ezra joined Gemini in 2008 as a Managing Partner. His principle areas of interest include semiconductors, wireless communications and networking. He has over 25 years of experience in information technology, both as an entrepreneur and investor. He is a former Managing Partner of Israeli venture capital firm BRM Capital, where he led investment rounds in leading technology companies including Passave (acquired by PMC Sierra for $300M) and Oplus (acquired by Intel for $100M). Prior to joining BRM in 2001, Menashe founded and served as CEO of WaveAccess, a wireless network company that was sold to Lucent in 1998. Lucent then appointed Menashe to lead the Fixed Wireless Network Systems department where he served as Vice President. Menashe is a two-time recipient of the prestigious Israel National Security Award, which he received while heading an elite technological unit of the Intelligence Corps of the Israel Defense Forces. He holds a BSc in Electrical Engineering from Tel Aviv University.

Rory O’Driscoll, Scale Venture Partners
Rory O’Driscoll is a founding member and Partner at Scale Venture Partners (ScaleVP). An active investor for the past 20 years, Rory is focused on early-in-revenue software companies benefiting from the move to software-as-a-service and the wider transition of enterprise computing to the cloud. Rory was named to the Forbes Midas List in 2012 and 2013 and was also named one of the “power players” of venture capital by AlwaysOn for the past three years.


In May 2015, WalkMe won both the CeBIT Top Business Solution Award and the CeBIT Excellence Award

In April 2015, WalkMe was named a Silver winner of the 2015 LearnX Impact Awards.

In March 2015, WalkMe was Recognized as a Rising Star in the “2015 CRM Service Awards”.

In December 2014, WalkMe was named a finalist in the prestigious CRM Idol competition.

In October 2014, WalkMe Won Customer Magazine’s 2014 “Contact Center Technology” Award.

In October 2014, leading training influencer Craig Weiss recognized WalkMe as the best product at the 2014 DevLearn Conference.

In July 2014 WalkMe was awarded Finalist for the Golden Bridge Innovation Award.

In July 2014, WalkMe Won Top 100 Microsoft Solution Providers Award By CIO REVIEW Magazine.

In June 2014, WalkMe Won TMC’s 2014 “Communications Solution Product of the Year” Award.

In June 2014, WalkMe was named one of the “Hottest Companies in San Francisco” by Lead411, a leading US research group.

In June 2014, WalkMe was Named as one of “25 Tools for Building Customer Loyalty” by BigDoor, a leader in customer engagement and loyalty.

In May 2014, WalkMe Won Silicon Valley’s Prestigious TiE50 Award

In May 2013, leading analyst firm Gartner recognized WalkMe as a “Cool Vendor in the CRM Customer Service and Social”. Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing.

In April 2013, WalkMe was named Winner of the 2013 “Red Herring Tech Startup Award”.

Alex Vieux, publisher and CEO of Red Herring, remarked that “Each year, the competition gets tougher but we believe WalkMe demonstrates the vision, drive and innovation that define a Red Herring winner.”

In January 2013, WalkMe received second place in the Tech Startup Oscars, “The Europas”.

In July 2012, Disruptive Investor Online Magazine awarded WalkMe with the “Disruptive Investor Award”, which is dedicated to uncovering the most commercially promising disruptive technologies.

In June 2013, CIO Magazine recognized WalkMe as a “Web App That Will Change Your Business.

In August 2013, WalkMe was recognized as one of 11 Disruptive e-Learning Technologies For 2013.

In August 2014, WalkMe was announced Gold Winner of the 6th Annual 2014 Golden Bridge Business and Innovation Awards.