How Interactive Walkthroughs and Product Tours Transform Your Business
SaaS companies are typically the ones who use walkthrough software because it’s the ideal solution to user onboarding, employee onboarding, customer onboarding, helping to educate both customers and employees about their desktop and mobile apps. However, the use of this software isn’t limited to SaaS companies and products.
Today’s companies face an uphill battle when aiming for digital transformation, and it’s a process that will take place sooner or later. Today’s businesses are digital businesses. Forward-looking companies know this, and companies who want to future-proof their business should be prepared to face the digital demands of today’s consumers.
Interactive walkthrough software can help assist adoption in the same way that it helps SaaS companies with activation. Digital transformation is a long and often arduous process, and the transition period can be taxing for all members of the organization. As such, providing all the information and assistance you can is vital for success.
The interactive walkthroughs of products like WalkMe, a digital adoption platform (DAP), will not only help employees learn about new tools or systems but will also help get buy-in by highlighting the long-term positive effects of digital transformation.
WalkMe Interactive Walkthrough and Product Tour Software
WalkMe is a digital adoption platform (DAP) that used to be on-premise software but has now transformed into a pure SaaS solution. Popular with enterprise-level companies, it offers a wide range of features that go beyond interactive walkthroughs and boasts robust security.
The highlight feature of WalkMe is its context-intelligent algorithm that’s designed to predict user needs in order to provide relevant walkthrough and onboarding content.
The multitude of features can sometimes work against WalkMe, however, as some users have found it unwieldy and time-consuming to tweak exactly according to specific use cases. The platform offers various templates to offset this, but it still works best if you put some time and effort into it.
Engaged customers are the best customers. Building a seamless digital user journey through effective customer onboarding help provide customers what they need when they need it.
Interactive walkthrough software helps do this while also lowering overhead support costs by assisting customers toward a self-service model, which empowers them by providing more control over their user journey and product use.
Digital self-service allows customers to easily find the support they need, increasing their product knowledge and the chances of maintaining brand loyalty. Consequently, brand loyalty helps the overall customer experience, leading to customer retention and increasing revenue down the line.
Depending on your company’s workflows and systems, the transition into being a digital workforce will vary. Regardless, this transition is never an easy one, and it comes with a number of challenges.
Adoption of digital solutions often comes with an impression of complexity and difficulty; some believe that, in order to master these digital platforms, it’s necessary to have an in-depth knowledge of coding and programming.
Interactive walkthrough software shows that this is a myth. Today’s interactive walkthrough solutions offer code-free automation that makes content creation and delivery easier than ever. It also helps keep communication lines open so employee onboarding is simpler, keeping employees informed and engaged throughout the entire process and improving the overall employee experience.
It also helps identify gaps by providing visibility into how software and other tools are used and how it affects workflows and processes. Insights gained from this help organizations implement data-driven solutions that quantify business efforts into relevant ROI figures that drive product growth.
Customer journeys are an important part of the product experience because they show how customers interact with your brand and what they like and dislike about it. Knowing where customers struggle with your product will help you find appropriate solutions—and fast.
Interactive walkthrough software can help provide the necessary information and support so that customers never feel lost or alone. Points of friction can be addressed immediately after identifying them with data-driven solutions.
You can also drive change without the need for coding knowledge or development work because interactive product tour software doesn’t require either. This means you can quickly and easily solve adoption issues, increase customer satisfaction, and drive retention by providing seamless customer experiences.
Management and IT
Digital transformation requires robust business systems and a solid IT team to back them up. Without digital adoption, however, both of these can do little to drive your organization’s growth.
Digital transformation requires the cooperation and collaboration of the entire organization, including maximizing whatever digital assets or systems you have to increase the chances of success.
Interactive walkthrough software like WalkMe helps provide visibility into how tech stacks aid in the completion of vital business processes. This also includes user behavior across applications and common challenges that hinder adoption.
By getting these insights, you can easily calculate ROI on your software licenses, accelerate time to competency on enterprise software, and help push your digital transformation efforts to quantifiable success.