Digital Transformation Trends 2022
Some of the top trends for digital transformation to look for in 2022 include:
Democratization of Innovation
This marks a shift away from provider-driven innovation to user-driven innovation.
Individuals and smaller businesses are pushing aside these rather uniform products that are created for general audiences in favor of innovations specific to their field. Developments will be made available to a much wider group of users.
What does this look like?
For starters, it involves including everyone in the innovation process—employees and users alike.
This inclusion can lead to bigger, more useful innovation that is more applicable to a larger audience.
The Expanded Cloud
We’ve heard so much about it in every aspect of tech and business these days, but it truly has incurred an immense impact on digital transformation, especially in the world of COVID.
With teams being more dispersed than ever, employees need to access organizational information from wherever they are. In 2021, technology is moving toward the use of multi-tenant clouds and hybrid cloud solutions.
Toyota is one example that highlights how cloud technology can enhance offerings.
The car company used the cloud to transform its vehicles into connected platforms.
Apps link the cars to Microsoft Azure-hosted social media sites which track electric vehicle rewards points and offer other components that bolster the customer experience.
Real-Time Data Processing
The need for instant answers is growing. Initially, it was financial establishments that required immediate data processing to provide service, but the use of this technology is now exploding.
The processing power must be fast, but also reliable and automated.
The benefits of real-time processing include:
Another automotive example: Nissan uses Google analytics e-commerce tracking to gather product preference data—like colors, models, and categories of vehicles in demand—in each market to make decisions about their offerings.
Another side effect of COVID is the major shift away from in-person interactions towards virtual connection.
Everyone probably thinks of Zoom, or some other video conferencing software. However, there’s a whole lot more to the contactless era.
Contactless payments are becoming more popular for businesses, as is contactless fulfillment.
Certainly, online shopping has been a mainstay for some time now, but the surge in other contactless shopping for groceries and other more local, small business products is unprecedented.
Whether it’s door-to-door delivery or curbside pickup, more companies are adapting their fulfillment methods to meet customer needs.
Hyper-specialization has created a whole host of specific applications.
This has led companies to construct composable enterprises, making them more agile and better able to adapt and innovate.
The idea that digital capabilities can be composed of existing apps and no-code solutions, rather than being built from scratch each time, is reshaping how companies develop and build their architecture.