How to Solve the 5 Biggest Digital Transformation Challenges

WalkMe Team
By WalkMe Team
Updated December 6, 2023

What does evolution have to do with your company’s business performance?

The business landscape is undergoing rapid evolution in the digital era. As your competitors add more digital capabilities, you too must evolve in order to thrive in the new environment. This evolution is represented by digital transformation.

Digital transformation can be challenging. Here’s the tool that makes it simple.

But like all changes, several digital transformation challenges post obstacles.

digital transformation

One CEO’s take: What’s driving digital transformation?

Adopting digital tools is about more than just gaining a competitive edge. It’s also about unleashing new operational efficiencies and raising employee productivity.

John Patrick Hourican, CEO of Bank of Cyprus, said it best. He’s quoted in a report by PwC saying, “…Organisations will change dramatically. The arrival of artificial intelligence, the arrival of robotics, the arrival of big data, the arrival of the interrogation techniques that are now capable of being deployed on data, all give sort of a new challenge but also a new tool to businesses across the world. We have to embrace them.”

Five digital transformation challenges to watch out for

Despite the promises of technology, several digital transformation challenges threaten to slow your change efforts. By anticipating these obstacles, you can prepare to overcome them.

1. Employee resistance to change

The technology aspect is only one part of the digital transformation challenge. Getting employees to adopt it is much tougher than simply purchasing software.

employee resistance

Employee resistance is one of the most complex barriers to change. It stems from fear that a proposed change, such as new software, will disrupt workflow, change expectations, introduce unfamiliar duties, and hurt employee performance. By clearly communicating the intent behind the change, who it will affect, and how, you can prevent resistance.

2. Unclear vision of user value

The gleam of shiny new technology is enticing. But the adoption of new digital tools should fulfill a clear purpose. When designing an innovation effort, every digital tool you adopt should add value to users.

customer value

When choosing new enterprise software, make sure its features and capabilities fulfill employees’ needs. How will it help them work more efficiently? How will it affect employee productivity?

The same kinds of questions are important for consumer-facing technology. For instance, as more companies consider adding chatbots and other AI-powered tools, it’s important to ask what kind of value these tools will bring your customers.

3. Too many choices

With countless vendors and software to choose from, businesses must be smart when choosing which tools to purchase.

digital adoption

One of the greatest digital transformation challenges is identifying which technology best meets your organization’s needs. Look for tools that will help you achieve company goals, automate mundane processes, and allow employees to work smarter, not harder.

4. Lack of flexibility

While strategy is a critical part of the digital transformation process, it’s important to maintain a degree of flexibility.

business agility

Unexpected challenges are bound to arise. That’s why your innovation strategy must be agile. An agile digital transformation relies on iterative processes, failing fast, learning, and course correction.

5. Not evolving your business model

In some cases, digital transformation will also require you to change some elements of your business model. For example, digital tools that enable you to process customer orders and complete shipments in two days instead of one week can pave the way expand your offerings.

agile transformation

Technology that automates routine processes can free up your employees to focus on more human tasks, such as customer service.

Digital transformation is no small undertaking. But if you want to do more than just survive the digital era, it’s a must. Increase your chances for success by preparing for the most common challenges.

Digital transformation can be easy. Discover how.

WalkMe Team
By WalkMe Team
WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.