What the 2022 Gartner® Market Guide for Digital Adoption Platforms means for digital transformation

WalkMe Team
By WalkMe Team
Updated February 14, 2023

The first ever Gartner® Market Guide for Digital Adoption Platforms is an important milestone in raising awareness of digital adoption platforms (DAPs). As one of the world’s leading research firms, Gartner®’s report highlights the power of DAPs, including their ability to “improve adoption and usage, supporting organizations’ digital transformation objectives”.

With digital transformation now a key business KPI, Gartner® ‘s publication, along with recent reports from Everest and Forrester, mark a tipping point for the DAP industry and its ability to help maximize digital investments. 

Keep reading to learn what the market guide revealed and how to learn more about DAP.

What is the Gartner® Market Guide for Digital Adoption Platforms?

The 2022 Gartner® Market Guide for Digital Adoption Platforms details how DAP providers, like WalkMe, help organizations increase productivity, boost employee engagement, and drive digital ROI. 

Gartner predicts that:

By 2025, 70% of organizations will use digital adoption platforms across the entire technology stack to overcome still insufficient application user experiences”.

This forecast comes a few short months after WalkMe’s 2022 State of Digital Adoption report found that 67% of enterprises are under “incredible pressure” to accelerate digital transformation. With 2025 but a few years away, DAPs are set to become a leading tool in managing and boosting digital transformation efforts.  

Key findings

DAPs accelerate digital transformation.

DAPs support digital transformation by boosting digital dexterity, digital adoption, and employee engagement with data-driven insights, . 

An enterprise-wide approach is the way to go.

Most organizations evaluating DAPs plan to deploy it on between one to three complex applications initially, and expand as they demonstrate their ROI over time. However, DAPs full value is only realized when implemented holistically. 

DAPs provide insight into how employees work.

The adoption of digital platforms allows organizations to plan change management programs in a more strategic way than ever before with data-driven insights. Moreover, they can monitor progress and adapt their strategy as needed.

The tech market is contracting, but the DAP market is growing.

There are currently 40 recognized players in the DAP market, including complete enterprise DAP platforms to app-specific service vendors. 2021 market revenues stood at approximately $441.5 million, which is significant considering that the tech market has slowed its growth in recent years. 

Next steps

The 2022 Gartner® Market Guide for Digital Adoption Platforms provides great insight into what is to come for enterprise digital transformation. 

Read the full report

To learn more about the power of DAP and how WalkMe can help you meet your digital KPIs, tune in on November 17th to our webinar, ‘Digital adoption: The new imperative for software ROI’.


***Gartner®, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Maria Marino, Stephen Emmott, 14 September 2022. 

Disclaimer – GARTNER is a registered trademark and service mark of Gartner, Inc. and/or is affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


WalkMe Team
By WalkMe Team
WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.