What are the Considerations Before Implementing a Revenue Intelligence Platform?
The implementation of an RO&I platform into your organization’s systems doesn’t necessarily mean a change in your current tech stack and technology roadmap. However, your approach to technology and how you use your digital tools should be revisited.
Typically, the marketing, operations, and revenue intelligence teams select the tools to be used for RO&I because these are the teams that benefit most. Regardless of which team needs it the most, effective implementation of RO&I should result in a single data set from which the different teams within the organization can work.
An RO&I platform assists in the creation of processes that work toward increased sales engagement and revenue generation. The right platform should be able to set the necessary KPI’s and automated processes seamlessly for the different teams in your organization. Below are some major considerations when choosing an RO&I platform.
An intuitive interface
An effective revenue operations strategy is only as good as the platform that supports it. Without the proper tools, it can be challenge to ensure its success. providing easy-to-use yet robust software solutions will also help reduce the learning curve for users and allow for quicker turnaround times.
An applicable feature set
Choosing the greatest and latest is almost always the best choice, however, you must also consider how your organization will be using the platform. Some solutions can be bloated with features that are of no use to you, and if the software is new, some features may not be fully developed and may only slow you down instead of optimize your processes.
A wide range of features allows a platform to be more flexible and can provide additional value depending on your requirements. This also provides additional options for interoperability, which helps in the integration of the platform with other business applications.
When choosing an RO&I platform, you shouldn’t only consider your current needs, but how it will work for you in the future. Your needs will change as your business grows and the amount of data gathered increases. Regular software updates and reliable tech support ensure that functionality is maintained and improved over time.