What Are Product Operations?
Commonly referred to as “product ops”, product operations are a function that different organizations define in their own unique ways. The main goal for every organization, however, is to provide support to the product, engineering, marketing, and customer success teams, streamlining processes and managing data systems for efficiency.
This includes processes around the product, which include streamlining communication between teams, setting up training programs, and standardizing planning and production best practices. Designed to improve the efficiency of cross-functional product teams, product operations include the following key tasks:
- Overseeing quality assurance inspections.
- Developing business processes that will help streamline product development.
- Analyzing data to help in decision-making.
- Conducting market research and feedback-gathering initiatives.
- Working with sales and support teams toward the improvement of the customer experience.
The scope of product ops goes beyond just the product and takes a more holistic approach. By making processes more efficient for the product team and the other teams within the organization, product ops help solve problems at the onset before they become serious issues.
Streamlining communications is a primary focus because product ops help show teams how different processes are interconnected. Creating a successful and consistent product means keeping everyone on the same page through regular cross-functional meetings and a standardized onboarding process.
Documentation is also vital in product ops because there are often changes made to the product which happen on a regular basis, creating mountains of data to keep up with. Keeping track of a product’s progression ensures that there is a single, centralized repository of information to help avoid inconsistencies and oversights during the entire product life cycle.
By documenting internal procedures, policies, and ad hoc processes, product ops teams can create scalable processes that will help with product quality in the long term.