What is the next normal?
“The Next Normal” is a term coined by McKinsey. It is based on the assumption that there is a before and after; the period before COVID-19 and the new normal that will emerge in the post-viral era: the next normal.
Before COVID-19, organizations were undergoing digital transformation, some at varying paces. As we enter into the next normal, digital transformation is no longer a process or future end goal. It is actually a need that will define how organizations will continue to survive in today’s new era.