As new modalities and device types emerge, touchpoints increase in frequency. In a digital world, with companies constantly competing for the attention of their consumers, multiexperience is well on its way to becoming the future of app development. In order to meet user and industry demands, we’re seeing the birth of multiexperience development platforms. These are used in creating voice, chat, wearable, and augmented reality (AR) experiences that support digital businesses.
In terms of complete digital transformation, MX technology is a step forward. According to Daniel Sun, Vice President Analyst at Gartner, “Development teams should master mobile app design, development, and architecture because ‘mobile’ is typically the gateway to multiexperience.”
If you want to design a multiexperience, consider exploring:
- Augmented reality
- Virtual reality
- Mixed reality
- The Internet of Things (IoT)
In conjunction with websites, social media, and apps, these technologies will contribute to the multiexperience as a whole.
Multiexperience development platforms (MXDP) centralize all the activities involved in putting together a multiexperience: designing, developing, testing, distributing, managing, and analyzing. MXDP’s help companies scale their apps quickly across a variety of devices and platforms. Using an MXDP, you can develop an application that can be deployed on a range of devices.
Low-Code and No-Code
MXDP’s are platforms that use no-code or low-code development to integrate tailored environmental experiences. Low-code, just as it sounds, means less coding or programming, while no-code cuts out the need for it entirely. One such solution that offers this is WalkMe’s Digital Adoption Platform. It utilizes visual approaches to software development that streamline the development process. Digital adoption solutions like WalkMe do so by affording organizations opportunities for greater collaboration (anyone can use it, not just skilled programmers), and faster delivery of applications because less time is spent coding manually. These types of development tools allow you to update and manage new and engaging content across as many systems as you want—and in real-time.
Other benefits of low-code and no-code development platforms include:
- Rapid delivery of apps
- Greater collaboration
- Faster decision-making due to streamlined collaboration
- Easy scalability on cloud-native architecture
- Enablement of agility and fast response times
MX Development Barriers
One major challenge in terms of developing MX applications is aligning business and IT. According to Gartner’s survey, among the 278 participants from 6 countries, more than a quarter of respondents indicated gaps in developer skills and user experience expertise. The respondents represent organizations that have developed and deployed at least 3 types of applications. This gap, as it relates to arising technology, hinders the scaling of digital initiatives like MX development.