What is a digital business strategy?
A digital business strategy is a policy that improves business intelligence and performance by creating new products and streamlining internal processes.
It’s used to define organizational directives and specifies how new competitive advantages are manipulated using technology.
Digital business strategies maximize the benefits of data assets and technology-focused endeavors.
They combine the expertise of cross-functional teams with IT, marketing, and members of executive leadership teams. Successful strategies should:
- Be transformative
- Leverage new technologies
- Cultivate digital teams
- Make data-driven decisions
- Be customer centric