What is Digital Adoption?
Digital adoption means achieving a state in which users gain the ability to use digital tools as they are intended and to the fullest extent. When users achieve digital adoption, they not only learn basic functions on a given software, but maximize the advanced features to unlock innovative new ideas and processes.
While some conflate the term with “software adoption,” they are not exactly the same.
Software adoption is part of the digital adoption process. However, digital adoption has a wider scope.
It refers to:
- Adoption and implementation of new software or technology
- Adoption of digital workflows or processes
- Adoption of a digital culture or mindset
- Organizational changes that occur as part of this transformation
When successful, digital adoption has wide-ranging positive effects. However, such initiatives can cause workplace friction and they do not always succeed.
The benefits of digital adoption include:
- Streamlined workflows
- Reduced costs
- Automated business processes
- Improved revenue
- Increased customer satisfaction or employee satisfaction
Because digital adoption is not easy, many businesses use digital adoption platforms (DAPs).
DAPs enable simple and efficient software onboarding, usability, and productivity for users of all levels of experience and competence on a given platform. . Advanced DAPs, such as WalkMe, also use cutting-edge analytics and AI to provide deeper insight into the adoption process.
The result is a digital adoption process that moves faster, has less resistance, and lower costs.
Digital transformation often represents a major shift in a company. However, digital adoption is necessary for any company that wishes to remain competitive in today’s digital world.