What is Customer Engagement?
Customer engagement is a connection or interaction between businesses and their audiences. Customers that are highly engaged tend to spend in greater volumes, promote the brand, and are more loyal. The core elements of a successful customer engagement strategy should include the highest quality customer experience.
Customers that are fully engaged represent 23% more revenue on average than non-engaged customers. Empathy, clarity, and consistency are all essential components of creating and maintaining this relationship.