What is CPQ?
CPQ, or Configure, Price, Quote, is a software application that helps businesses generate quotes for configurable products and services. CPQ applications take into account optional features, customizations, quantities, and discounts, allowing sales reps to quote prices quickly and accurately.
CPQ in 2023
The CPQ market is expected to grow significantly in 2023. This growth is being driven by a number of factors, including:
- The increasing complexity of products and services: Products and services are becoming increasingly complex, with a wider range of options and customizations available. This makes it difficult for sales reps to generate accurate quotes manually.
- The need for improved sales productivity: Sales reps are under increasing pressure to close more deals. CPQ software can help sales reps close more deals by automating the quote generation process and providing them with accurate quotes quickly and easily.
- The need for improved customer satisfaction: Customers expect to receive accurate quotes quickly and easily. CPQ software can help businesses to improve customer satisfaction by providing them with accurate quotes quickly and easily.
As the CPQ market continues to grow, businesses are increasingly looking for CPQ software that can help them to improve their sales productivity, accuracy, and customer satisfaction. If you are looking for a way to improve your sales process, CPQ software is a great option to consider.