12 Best Salesforce alternatives in 2026

A good CRM helps you develop a better sales process and avoid disorganized spreadsheets. While many people choose Salesforce, it might not be the right fit for all businesses. The total cost can climb quickly with subscriptions, add-ons, and maintenance fees. 

A steep learning curve often slows down digital adoption, as teams may struggle to use a tool with features they don’t need. The support for lower-priced plans can also feel inadequate for such a complex system. Your other business tools might not integrate smoothly with Salesforce, creating another reason to look elsewhere.

Because of these issues, many companies now seek Salesforce alternatives. These other platforms provide powerful CRM features, easier employee onboarding, and pricing that fits smaller budgets. The right alternative also improves commercial enablement, empowering sellers with the content and tools they need to close deals. 

This guide explores twelve top Salesforce alternatives to help you find a solution that matches your needs for price, features, and ease of use.

Top 12 Salesforce alternatives in 2026

Looking into Salesforce alternatives is a smart move for any business. These options often save you money and offer features that better fit your specific needs. Many options are more affordable and much easier for your team to learn and use. 

Here are the alternatives to Salesforce you can consider: 

Rank	CRM Platform	Key Highlights
1	SAP CRM	Strong analytics, AI lead scoring, unified customer view.
2	Zoho CRM	Affordable, customizable, good automation tools.
3	Pipedrive	Easy visual pipeline, simple to use, good mobile app.
4	Monday CRM	Highly customizable, no-code setup, clear dashboards.
5	HubSpot CRM	Great for marketing + sales, easy to use, strong free tier.
6	Microsoft Dynamics 365 Sales	Deep Microsoft integration, AI insights, enterprise-ready.
7	Sage CRM	Good for SMBs, simple dashboards, built-in marketing tools.
8	Zendesk Sell	Clean interface, strong automation, great for sales teams.
9	Freshworks CRM	AI lead scoring, built-in communication tools, easy setup.
10	Insightly CRM	CRM + project management, strong integrations.
11	SugarCRM	Highly customizable, strong automation, enterprise focus.
12	Keap CRM	Ideal for small businesses, built-in payments, simple automation.

1. SAP CRM 

SAP CRM is a Salesforce alternative tool that helps companies manage their customer relationships. It handles routine tasks, such as data entry, freeing up your team to focus on customer engagement. The system’s AI tools analyze leads to predict which ones will likely convert, helping your team prioritize its efforts. 

For customer service, the software provides a single view of every customer across all channels, enabling more personalized support. Powerful analytics processes customer data and generate reports, giving you clear insights for better decision-making.

Better collaboration tools allow team members to share information easily, leading to a more effective sales process. Real-time reports also give sales managers the data they need to make strategic decisions.

2. Zoho 

Zoho CRM is a cloud-based platform that helps organizations manage the entire customer journey from beginning to end.

The platform provides a central hub for all customer information, communications, and sales activities. Its automation feature handles repetitive tasks such as data entry and email follow-ups. A sales forecasting tool helps your team predict future sales and manage the pipeline. 

The system also connects to channels such as email and social media to provide a unified view of customer interactions. You can customize dashboards and layouts to fit your specific business needs. Real-time analytics provide performance insights, helping create a data-driven strategy. 

3. Pipedrive 

Pipedrive CRM is a customer care tool that helps teams manage their deals from start to finish. Its main feature is a visual sales pipeline that clearly shows every deal in its current stage, so nothing gets missed. This pipeline gives both sales reps and managers a quick overview of their progress. The tool also integrates with your email, allowing you to manage all your communication in one place.

The system’s automation handles repetitive tasks such as scheduling follow-ups. This process saves time and frees up your team to focus on selling. The system provides clear reports and dashboards to track progress and forecast sales. 

It also keeps all customer information, including calls and meetings, in a single central hub. With the mobile app, your team can manage their sales pipeline from anywhere. This central organization ensures everyone works together with accurate, shared data.

4. Monday CRM 

Monday CRM is a sales enablement platform that teams can customize without writing any code. It gives you a visual sales pipeline, so you can drag and drop deals from one stage to the next. Its AI automation handles repetitive tasks, such as lead assignment. 

You can store all your leads and contact information centrally, with tools to keep the data clean and remove duplicates. Real-time dashboards and reports help you track your team’s progress and sales forecasts. Team members also communicate easily through built-in tools that connect with email and Slack.

With this system, your sales team becomes more efficient by focusing on selling instead of paperwork. Detailed reports provide insights that help your team make better decisions. 

5. HubSpot 

HubSpot CRM is a digital automation platform that allows your business to manage marketing, sales, and service from a single dashboard. The system organizes your contacts and deals, tracks every customer interaction, and shows you the status of each sale. 

Your team gets a clear, real-time view of all potential customers and email tracking when someone opens your message. Automation handles simple tasks such as follow-ups, while reports provide insights into sales performance.

Sales teams become more productive because the tool improves organization by keeping all activities and deal progress in one spot. This reduces the need for spreadsheets and helps cross-functional collaboration. Special tools for lead scoring and pipeline management help teams prioritize leads and close deals faster. 

 6. Microsoft Dynamics 365 Sales 

Microsoft Dynamics 365 Sales is a digital tool that helps sales teams build strong customer relationships and improve their sales process. This system lets you manage every step of a sale, from the first lead to the final deal. It also provides sales forecasts to predict future performance based on your current pipeline.

The platform uses AI to give your team recommendations and real-time insights. Automation handles routine tasks such as follow-up reminders, freeing your team to focus on selling. Because it connects seamlessly with Microsoft 365 apps like Outlook and Teams, your workflow stays connected. Mobile access also means your organization can manage its sales activities from anywhere.

7. Sage CRM

Sage CRM is a customer-centric tool that helps businesses manage their customer relationships. It brings sales, marketing, and service activities together in one system. This approach allows teams to work more efficiently and stay organized.

The software provides a central dashboard, where users can see their sales deals, calendars, and progress in one place. It automates many routine tasks, such as assigning new customer leads. Teams can track their performance and create sales forecasts using clear reports. 

The system also helps users manage marketing campaigns to find new leads. An AI assistant, Sage Copilot, provides useful data and allows sales reps to record visit notes with their voice. Because the software connects with other tools like email, all customer information stays in a single, unified location.

8. Zendesk Sell 

Zendesk Sell is a CRM that helps teams work better. It brings all sales activities together, offers real-time analytics, and automates tasks to speed up the sales process.

The platform gathers all customer information in one place, giving your team a complete view of every lead and account. Teams can create custom sales pipelines to track deals as they move forward. The tool’s automation feature handles repetitive tasks, such as follow-up emails, reducing administrative work. 

Customer success tools, such as email tracking and automated sequences, help reps communicate with leads more effectively. With its reporting and analytics, managers can see real-time data and make better forecasts. A mobile app for both iOS and Android also allows sales reps to manage their work from anywhere.

9. Freshworks 

Freshworks CRM is an enterprise AI tool that helps sales and marketing teams manage leads and close more deals. The platform uses AI to score leads and send helpful alerts about essential deals. Its built-in email, phone, and chat tools keep all conversations in one place. Automation handles routine tasks like follow-ups and updates, which saves everyone time. 

With these features, sales teams can spend more time selling and focusing on the most promising leads. The communication tools provide full customer history, leading to better, more personal conversations. Because sales and marketing use the same platform, they can work together to deliver a consistent customer experience. The reports and AI insights also help managers and reps make data-driven decisions.

10. Insightly CRM 

Insightly CRM provides businesses with a single platform to manage sales, marketing, and projects. The system provides a real-time view of customer information, which keeps all teams on the same page. Users can easily turn a successful sale into a project, automate routine tasks, and follow up based on customer actions.

Its AppConnect feature links with over 2,000 other business tools, making data sharing simple. Teams can customize dashboards and layouts to match their unique sales workflows. The reporting tools offer clear insights into sales performance, while AI features reduce admin work by summarizing emails. This helps sales teams by keeping customer data in one place and improving employee productivity.

11. SugarCRM 

SugarCRM is a cloud-native platform that helps your teams manage sales, marketing, and customer service. The system gives everyone a single view of each customer by consolidating all data into a single place. 

Its automation features handle routine tasks, saving time and ensuring consistent work. AI tools provide lead scoring and sales forecasts to help your teams make better decisions. You can also customize workflows with little coding.

Your sales team will see several clear benefits. Reps become more efficient because the system automates tasks like data entry, freeing them to focus on selling. The platform’s guides help shorten the sales cycle and close deals faster. 

Sales reps can have better conversations with customers because they have a complete view of every interaction. Workforce analytics also helps the team identify the best opportunities and predict sales outcomes. 

12. Keap CRM 

Keap CRM is a sales and marketing platform that helps small businesses manage customer relationships. This tool makes it easier for teams to handle contacts, streamline tasks, and grow their sales.

The system offers several useful features. Its lead-scoring function ranks prospects based on their actions, highlighting the most promising leads. A visual sales pipeline lets you track every deal as it moves through each stage. 

The platform’s automation handles repetitive tasks, such as sending follow-up emails or scheduling appointments. You can also use its built-in tools to create quotes, send invoices, and accept online payments. Custom forms and landing pages help you capture new leads directly from your website.

How can you choose the right Salesforce alternatives for your business? 

Choosing the right alternative to Salesforce is crucial. A good choice can save you money and be easier for your team to use, offering a better fit for your business. Picking the wrong platform can waste time and money, and make it hard for your team to learn.

These are the ways you can find the right alternative for your company: 

• Think about what your business needs: Start by defining your daily operations, essential features, and user roles. This list of requirements, including any security or compliance needs, will guide your evaluation of different platforms.
• Assess relevant alternatives and their features: Create a shortlist of platforms and compare their key functions, such as sales pipeline management, automation, and reporting.
• Check whether these alternatives fit with your existing tools: It’s vital to ensure the new platform integrates well with your team’s daily applications. This includes email and marketing software to maintain data integrity and team efficiency.
• Consider how compatible and scalable the alternative is: Users should opt for a platform that meets security standards and can scale with the business’s growth in data and users. Customization and permission settings are also key for long-term use.
• Test-drive a couple of options before opting for one: A hands-on trial with a small group of employees is the best way to make a final decision. This pilot will validate workflows, assess ease of use, and provide valuable feedback.

Making the switch: Is a Salesforce alternative right for you? 

Many businesses look for a Salesforce alternative when they need lower costs, a simpler design, or greater flexibility. When comparing different options, key factors to consider are scalability to support your growth, ease of use for your team, and automated reporting to save time. 

Your team should also look for good integration with your existing tools and the right CRM features for managing contacts and sales pipelines. The best tool will be one that truly fits your company’s specific goals and digital workflows.

Free trials and demos are an excellent way to test a system’s performance and usability before you commit. Since the CRM market is constantly evolving with new AI and mobile features, flexibility is crucial. A platform that can adapt to your business is a wise investment that will support your team in the long term.