The DAP tipping point: From category creation to market leadership and beyond

Dan Adika, CEO & Co-Founder, WalkMe
By Dan Adika, CEO & Co-Founder, WalkMe
Updated August 2, 2023

Today, I’m extremely excited to announce that the “Big 3” analyst firms, Gartner,  Forrester, and IDC are all now officially covering digital adoption platforms (DAP) as its own category. In the latest publication, 2022 Gartner® Market Guide for Digital Adoption Platforms,* 14 out of the 40+ vendors in the DAP space today are recognized as Representative Vendors.

The report also estimates, ”By 2025, 70% of organizations will use digital adoption platforms across the entire tech stack to overcome insufficient application user experiences.”

We are truly at the tipping point for DAP.

This analyst coverage is just the latest evidence of what we and the brave early adopters that trusted us to solve their biggest technology adoption problems have known for years. 

User experiences matter for employees just as much as they matter for customers. Legacy approaches to driving technology adoption don’t work in the fragmented application landscapes that our employees live with every day. They expect more. They deserve more. And you’ll never realize the full potential of your technology investments without a new approach; without a digital adoption platform at your side. 

Coverage commitment by the largest analyst firms is monumental for the DAP space. It validates the courage of these early adopters, and gives the next wave of customers the confidence that DAP should be the standard for enterprise-wide technology deployments. And as the DAP market continues to expand, we will see more evaluative reports, such as the recent PEAK Matrix by Everest Group in which WalkMe was named the leading digital adoption platform for the third consecutive year.

Eleven years ago, we identified a challenge, took a concept we believed in, created a product, and told stories. Thousands of stories, to anyone who would listen. This was the critical education required as a category creator. And it has proven to be a critical part of becoming the market leader. 

Those countless conversations with prospects, partners, investors, customers, and industry analysts fed our innovation engine, allowing us to fine tune the value that WalkMe delivers to tens of millions of end-users every day via the industry’s first digital adoption platform, built to meet the scalability and sophistication demands of the enterprise. Today with users in more than 160 countries, WalkMe is trusted by 2,000 customers, including 80% of the Fortune 10. 

From time-to-proficiency (reduction in training and onboarding time), increased productivity hours and reduction in support calls, to improved NPS/user satisfaction scores, WalkMe is a strategic investment for today’s most forward-thinking organizations (see 50+ examples).

And it’s not just me – or WalkMe as a company – who thinks this; many of our customers have received accolades and industry recognition for their digital adoption programs’ impact on their organization (see Nestle, CHRISTUS Health, Colgate-Palmolive, ADP, Red Hat, AMN Health Services, WMG, GQR, and Sun Life).

With the publication of the latest Gartner Market Guide, we believe the DAP market is in the next phase of category creation: evolution. DAP’s potential is being realized within more and more organizations each day as we continue to work with leading enterprises to maximize the value in their technology investments.

With WalkMe as the engine leading the DAP revolution, the momentum is real. And there’s still a lot of room to get on this fast-moving train. 

Join us. 



*Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Maria Marino, Stephen Emmott, 14 September 2022.


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Dan Adika, CEO & Co-Founder, WalkMe
By Dan Adika, CEO & Co-Founder, WalkMe
Dan Adika is the CEO and Co-Founder of WalkMe, the pioneer of the Digital Adoption Platform (DAP). The DAP brings WalkMe’s vision to life: to transform the world’s online user experience into one that is effortless, efficient, and productive. Prior to co-founding WalkMe, Dan completed a 6-year service in an elite IDF Intelligence Unit.