The best user onboarding tools help new users reach value inside your product, and the right pick depends on the job you need done. For guidance and analytics from one vendor, compare WalkMe, Pendo, Userlane and Whatfix; WalkMe, Whatfix and Userlane also work across many applications, including complex enterprise software.

For product tours and checklists in a SaaS app, look at Appcues, Chameleon, Inline Manual, Userflow, UserGuiding and Userpilot. To see where onboarding breaks, use Amplitude, Heap by Contentsquare, or Mixpanel, and to hear from users in the moment, use Hotjar by Contentsquare or Intercom.
| Tool | Best for | Pricing model |
| WalkMe | Guidance across many enterprise apps | Custom quote; no free trial listed |
| Pendo | Analytics plus in-app guides | Free plan; paid by MAUs; 30-day trial |
| Userlane | In-app help for web apps | Per application or by consumption |
| Whatfix | Enterprise web and desktop guidance | Flat fee plus user licenses; free trial |
| Appcues | In-app experiences in plain language | By MAUs; prices not published; free trial |
| Chameleon | Branded tours for web apps | By monthly tracked users; free trial |
| Inline Manual | Walkthroughs and help for SaaS apps | By monthly active users; free trial |
| Userflow | Fast no-code flows and checklists | By monthly active users; 14-day trial |
| UserGuiding | Fast, code-free onboarding | By monthly active users; 14-day trial |
| Userpilot | Behavior-based in-app guidance | By monthly active users; Enterprise by quote |
| Amplitude | Analytics with guides and surveys | Free plan; event-based tiers |
| Heap by Contentsquare | Analysis without manual event tagging | Free plan; paid tiers by sessions |
| Mixpanel | Event-based funnels and retention | Free plan; usage-based tiers |
| Hotjar by Contentsquare | Heatmaps, replays and surveys | Free plan; by sessions; 15-day trial |
| Intercom | Support messaging with product tours | Per seat plus usage; 14-day trial |
User onboarding tools help new users find their way inside a product, with guidance, checklists, analytics, and feedback when they need them.

These tools suit SaaS and enterprise teams that onboard users into software products. WalkMe is the publisher’s own product, and it is listed first. If you need employee onboarding instead, SAP SuccessFactors Onboarding covers new hires and other employee transitions.
All-in-one user onboarding software
All-in-one user onboarding software combines in-app guidance, walkthroughs, and analytics in one platform. WalkMe, Userlane and Whatfix also reach into the other applications your users rely on, including complex enterprise systems. Compare them with other digital adoption platforms if you run a large application stack.
1. WalkMe
Best for: Enterprises guiding users across many applications, including SAP and Salesforce, on web, desktop, and mobile.
What it is: WalkMe is a digital adoption platform that guides users through every workflow, inside the tools they already use. Its AI-enabled Action Bar reads context across the screen to suggest the next best action, so help appears where the work happens. IBM uses WalkMe to onboard users across more than 25 of its B2B products. IBM reports 6X higher user retention and 4X better conversion rates from trials to subscriptions.

Key features:
- Action Bar across applications: The Action Bar appears on every device and in every application, so people never have to search for help.
- In-app guidance and automation: Step-by-step on-screen guidance, product onboarding tours, automations, and in-app tooltips.
- Adoption analytics: Analyze engagement to identify friction and fix issues blocking task completion.
- Enterprise security: ISO/IEC 27001 and SOC 2 Type 2 certified, with FedRAMP Moderate authorization.
Limitations: Pricing isn’t published; you request a quote. Each application is set up as its own WalkMe system, so rollouts across many apps require per-app planning.
Pricing: Custom quote; no free plan or trial listed (checked Oct 2026).
Rating: 4.5/5 on G2’s WalkMe reviews, 582 reviews (checked Oct 2026).
2. Pendo
Best for: Product teams combining usage analytics and in-app guidance in one platform.
What it is: Pendo is a product experience platform that brings together product analytics, in-app guides, and user feedback. Teams use it to see how users move through a product and where they drop off. It offers a free plan for up to 500 monthly active users.
Key features:
- Product analytics: Tracks feature usage and paths, so you can see where users drop off.
- In-app guides and walkthroughs: Built without code and targeted by user segment.
- Feedback and surveys: In-app NPS, product-market fit, and CSAT surveys capture how users feel during onboarding.
- Resource Center: A customizable in-app menu that gives users on-demand access to guides and announcements.
- Session replay: Included in Pendo’s upper paid plans, to see what happened behind a drop-off.
Limitations: On Pendo Free, going over 500 monthly active users means you can’t create new guides, NPS surveys, or segments until you upgrade, and paid plans are quoted on MAU volume. Session replay is in the upper paid plans, and the full Sentiment bundle (NPS, PMF and CSAT surveys) is listed only in the top plan.
Pricing: Free plan for up to 500 MAUs; paid plans by custom quote, priced on monthly active users and the functionality you choose; 30-day free trial (checked Oct 2026).
Rating: 4.4/5 on G2’s Pendo reviews, 1,819 reviews (checked Oct 2026).
3. Userlane
Best for: Web applications that need in-app assistance backed by adoption analytics.
What it is: Userlane is a software adoption platform that combines usage and adoption analytics with in-app assistance. You can deploy it through a browser extension or a JavaScript snippet.
Key features:
- Interactive guides: Structured, interactive guides that lead people step by step through a process on the real screen.
- Userlane Assistant: Answers questions from your documentation and connected systems, and hands off to support when it can’t help.
- Analytics: Application Intelligence measures real usage and adoption across your applications.
- Userlane Editor: Creates interactive guides, tooltips, and tags inside the application, with no-code tools.
Limitations: Deploys in the browser, through an extension for Chrome, Edge, and Firefox, or a JavaScript snippet; no support for native desktop apps is listed. Pricing isn’t public.
Pricing: Custom quote; a fixed annual fee per application, or consumption-based pricing with a per-user base fee plus per-interaction charges; no free plan or trial listed (checked Oct 2026).
Rating: 4.7/5 on G2’s Userlane reviews, 81 reviews (checked Oct 2026).
4. Whatfix
Best for: Large organizations rolling out guidance across enterprise web and desktop software.
What it is: Whatfix is a digital adoption platform that delivers in-app guidance, self-service support, and analytics. It supports onboarding for both customer-facing and employee applications, and it covers web and desktop applications.
Key features:
- Guided flows: Step-by-step Flows and a Task List that help users complete tasks and kickstart onboarding.
- Self-help: An embedded in-app wiki for Flows, videos, help articles and links that can pull in existing knowledge base content.
- Product analytics: Funnel insights show completion rates for every step, so you can see where onboarding stalls.
- Mirror: Interactive replica application environments where users practice workflows without touching production data.
Limitations: Features such as unlimited content aggregation and auto-translation require the Premium plan or above.
Pricing: Custom quote; a flat fee for the product and plan (Standard, Premium or Enterprise) plus user licenses, counted by employees with access for internal apps or by MAUs for customer-facing apps; free trial available (checked Oct 2026).
Rating: 4.5/5 on G2’s Whatfix reviews, 554 reviews (checked Oct 2026).
In-app onboarding
In-app onboarding tools guide new users through a product’s key features inside the product itself. They focus on product tours, tooltips, and checklists that product teams build and manage themselves.
5. Appcues
Best for: SaaS teams that want to build in-app onboarding in plain language.
What it is: Appcues lets teams publish in-app messages, surveys, offers, and guides, then track how each campaign performs. Teams build experiences in plain language. Every plan includes every experience type, feature, and integration.
Key features:
- Product tours and checklists: Guide new users through key actions and give them a clear list of first milestones.
- In-app messages and offers: Reach users inside the product to keep them moving.
- Surveys: Trigger NPS surveys, rating scales, and open-ended questions based on user behavior.
- Flow analytics: Track flow performance, engagement, and drop-off.
Limitations: Built for your own product: a developer installs a JavaScript snippet (web) or a native SDK (mobile). Plans cap the number of published experiences (10, 25, or 100, depending on the plan), and prices aren’t published.
Pricing: Priced on MAUs, installations, and published experiences, across three plans, with prices not published; free trial with no credit card required, set up after a call with sales (checked Oct 2026).
Rating: 4.6/5 on G2’s Appcues reviews, 359 reviews (checked Oct 2026).
6. Chameleon
Best for: Product-led onboarding matched closely to your brand, built without code.
What it is: Chameleon is a no-code product adoption tool for building in-app guides that look like part of your product. It offers tours, tooltips, and surveys, plus data on how each experience performs. Plans run from Startup through Pro and Growth to Enterprise.
Key features:
- Product tours and tooltips: Core in-product experience types, alongside microsurveys and launchers.
- HelpBar: A “Spotlight Search” users can open from inside your app, on the Growth and Enterprise plans.
- Interactive demos: Product walkthroughs and clickable tours that guide users through key actions; basic on Pro, full on Growth and Enterprise.
- Integrations: Sends microsurvey responses and HelpBar questions to your Slack channels as they come in.
Limitations: HelpBar and full interactive demos are only on the Growth plan and above. Chameleon works within web environments, on desktop and mobile devices.
Pricing: Priced by monthly tracked users (MTUs), from the Startup plan through Pro and Growth, with Enterprise tailored to your requirements; Pro is billed monthly and Growth annually. No free plan; free trial with full Enterprise access and no credit card required (checked Oct 2026).
Rating: 4.4/5 on G2’s Chameleon reviews, 363 reviews (checked Oct 2026).
7. Inline Manual
Best for: SaaS products that need walkthroughs and searchable in-app help.
What it is: Inline Manual is a tool for creating walkthroughs, tooltips, checklists, announcements, and in-app help. Users can find help themselves directly within the software. It offers Standard Pro and Enterprise plans.
Key features:
- Interactive walkthroughs: Guides that lead users through your application to their goals faster.
- Tooltips, announcements, banners, and hotspots: Short in-app messages that point out features and changes.
- Searchable in-app help: Users can search help topics within the in-app widget.
- Analytics: Reports on how often walkthroughs are launched, with drop-off funnels for multi-step walkthroughs.
Limitations: On Standard Pro, support is by email, 24/5, and priority support is a paid add-on.
Pricing: Priced by monthly active users (Standard Pro); Enterprise price not listed. Free trial, no credit card required (checked Oct 2026).
Rating: 4.6/5 on G2’s Inline Manual reviews, 23 reviews (checked Oct 2026).
8. Userflow
Best for: Launching onboarding flows and checklists quickly, without engineering time.
What it is: Userflow is a no-code builder for in-app onboarding flows, checklists, and help. Product teams use it to launch and change onboarding without waiting on engineering. It sells two plans, Essentials and Studio, plus a custom Enterprise plan, with extra monthly active users bought in blocks of 1,000.
Key features:
- Flow builder: A no-code editor for product tours and multi-step guides.
- Checklists: Let users manage their own onboarding and activation inside your product.
- Resource center: An in-app help hub where users find guides, FAQs, and announcements.
- Insights: Charts, funnels, and dashboards track engagement and completion across flows and checklists.
Limitations: No free plan. Essentials and Studio include 1,000 MAUs, and extra MAUs are billed in 1,000-user blocks, so costs rise as your user base grows.
Pricing: Essentials and Studio, billed monthly or annually (annual billing saves 20%), each with 1,000 MAUs included; Enterprise by quote; 14-day free trial, no card required (checked Oct 2026).
Rating: 4.8/5 on G2’s Userflow reviews, 125 reviews (checked Oct 2026).
9. UserGuiding
Best for: Teams that want to launch onboarding quickly without developers.
What it is: UserGuiding is a code-free platform for product tours, checklists, and in-app help. It lets teams launch onboarding without a designer or developer. Plans run from Starter and Growth to a custom Enterprise tier.
Key features:
- Product tours and hotspots: Interactive product tours, modals, tooltips, and hotspots that highlight key features.
- Onboarding checklists: A simple to-do list that outlines the next steps in onboarding.
- Resource center: Brings educational content together in your app.
- Surveys: In-app NPS and engagement surveys.
Limitations: Entry plans cap active content, such as one active resource center on Starter. Plans are priced by monthly active users, starting at 2,000 MAUs; above that, you book a demo for a custom quote. UserGuiding doesn’t support native mobile apps at the moment.
Pricing: Starter and Growth priced by monthly active users; Enterprise by quote; 14-day free trial, no credit card needed (checked Oct 2026).
Rating: 4.7/5 on G2’s UserGuiding reviews, 780 reviews (checked Oct 2026).
10. Userpilot
Best for: Personalizing in-app guidance to what each user does.
What it is: Userpilot is a no-code platform for building guidance inside your product. It tailors tours, tooltips, and checklists to what each user does in the product. Plans run from Starter and Growth to a custom Enterprise tier.
Key features:
- Event-based triggers: Show guidance based on time, events, or inactivity.
- Tooltips and nudges: Tooltips, banners, spotlights, and contextual nudges for feature discovery and onboarding.
- A/B testing: Compare two onboarding flows to find the one that performs best.
- Mobile support: Native iOS and Android support, on the Enterprise plan.
Limitations: Advanced product analytics, the resource center, and advanced in-app surveys start on the Growth plan, and mobile engagement is on Enterprise. Pricing is based on monthly active users; Starter covers up to 2,000 MAUs.
Pricing: Starter and Growth priced per month by monthly active users; Enterprise by quote; no free trial listed on the pricing page (checked Oct 2026).
Rating: 4.6/5 on G2’s Userpilot reviews, 1,018 reviews (checked Oct 2026).
Analytics and user behavior
Onboarding analytics tools track what users do in your product, so you can find friction points and make data-driven changes to the user journey. Pair them with the user adoption metrics you already report on.
11. Amplitude
Best for: Behavior analysis, experimentation, and in-app guides from a single vendor.
What it is: Amplitude is an analytics platform that combines product analytics, session replay, experimentation, and in-app guides and surveys. Its Guides and Surveys product adds in-app tours and surveys such as NPS.
Key features:
- Behavioral cohorts: Group users by the actions they take in your product.
- Real-time data: See what users do in the product as it happens.
- Custom dashboards: Group saved charts into one page to monitor related metrics side by side.
- Experimentation: Run and analyze targeted experiments on user flows before you roll changes out to everyone.
Limitations: The free plan is capped at 2 million events a month, and paid tiers are priced by event volume. Guides and surveys are limited on the free plan, and more live guides and surveys are a paid add-on.
Pricing: Free plan (2 million events a month, no credit card); Plus scales with event volume; Growth and Enterprise are custom-priced (checked Oct 2026).
Rating: 4.5/5 on G2’s Amplitude reviews, 2,997 reviews (checked Oct 2026).
12. Heap by Contentsquare
Best for: Answering new questions about past behavior without tagging events in advance.
What it is: Heap by Contentsquare is a product analytics tool that captures user interactions automatically. You can define and analyze events after the fact, including for onboarding steps you didn’t plan to track. It has its own pricing, with a free plan and paid tiers priced by sessions.
Key features:
- Automatic data capture: Records page views, clicks, and form submissions without manual tracking code.
- Retroactive analysis: Every event is retroactive, so you can build funnels on historical data when you add a new question.
- Funnels and journeys: Find the funnel steps that create friction and compare the paths users take.
- Session replay: An add-on on Pro and Premier, to watch sessions behind a drop-off.
Limitations: Free accounts get up to 10,000 monthly sessions and six months of data history; paid tiers are quote-based. It doesn’t build in-app guidance itself; it integrates with guide tools.
Pricing: Free plan; Growth, Pro, and Premier priced by sessions, through an estimate or custom quote (checked Oct 2026).
Rating: 4.4/5 on G2’s Heap by Contentsquare reviews, 1,097 reviews (checked Oct 2026).
13. Mixpanel
Best for: Companies that need event-based analytics and funnel tracking to improve onboarding.
What it is: Mixpanel is a product analytics system that shows how people use your product. It tracks events such as sign-ups and key value moments, so you can see where new users drop off. Session replay and experiments are now included on the Free and Growth plans.
Key features:
- Pre-built dashboards: Templates designed around a specific use case, available on every plan.
- Retention analysis: Track user retention and usage frequency over time.
- Flows and funnels: Visualize the paths users take and measure conversion through a series of onboarding steps.
- Session replay and experiments: Watch sessions and run tests in the same place as your analytics.
Limitations: The free plan is limited to 1 million events a month; you need a paid plan, and costs scale with event volume. It doesn’t deliver in-app guidance; instead, Mixpanel integrates with guidance tools like Appcues through cohort sync.
Pricing: Free plan (up to 1 million events a month); Growth priced by usage, with volume discounts; Enterprise by quote (checked Oct 2026).
Rating: 4.5/5 on G2’s Mixpanel reviews, 1,375 reviews (checked Oct 2026).
User onboarding feedback
Feedback tools show you what users think during onboarding, not only what they do. In-app surveys, session replay and messaging help you align the product with what new users expect.
14. Hotjar by Contentsquare
Best for: Seeing onboarding friction through heatmaps, session replay, and in-app surveys.
What it is: Hotjar by Contentsquare offers heatmaps, session replay, and surveys. Hotjar merged into Contentsquare on 1 July 2025, and these tools are now part of the Contentsquare platform.
Key features:
- Heatmaps: See where users click, hover, and scroll on an onboarding screen.
- Session replay: Replay real user sessions to watch how new users move through setup.
- Surveys and feedback: Trigger surveys after specific events or on specific pages and collect responses.
Limitations: Focused on observation and feedback, so it doesn’t build tours or checklists. Session replay limits depend on the plan. You can no longer create a new Hotjar account; new users sign up on Contentsquare.
Pricing: Contentsquare plans (Free, Growth, Pro, Enterprise), priced by monthly sessions or survey responses and billed monthly or annually; free plan plus a 15-day Growth trial (checked Oct 2026).
Rating: 4.3/5 on G2’s Hotjar by Contentsquare reviews, 345 reviews, listed as Hotjar by Contentsquare (checked Oct 2026).
15. Intercom
Best for: Support-led teams adding tours and checklists to their customer messaging.
What it is: Intercom is a customer service platform that includes an in-app Messenger, a help center, and onboarding tools. It lets teams answer questions and guide new users in the same place. Onboarding tools such as Product Tours and Checklists come with the Proactive Support Plus add-on.
Key features:
- Product Tours: Guided tours that show new users around a web app.
- Checklists: Onboarding tasks delivered through the Messenger, in a dedicated Tasks space.
- Messenger: Live chat for onboarding questions.
- Help center: Self-serve articles users can search in the Messenger before they reach out.
Limitations: Product Tours and Checklists need the Proactive Support Plus add-on, a monthly add-on with a set number of messages included, and Product Tours work on web apps only. Pricing scales with seats and usage.
Pricing: Per seat on the Essential, Advanced, and Expert plans, with monthly or annual self-serve billing on Essential and Advanced, plus usage charges such as Fin AI Agent outcomes; 14-day free trial, no credit card required (checked Oct 2026).
Rating: 4.5/5 on G2’s Intercom reviews, 3,918 reviews, on a listing now titled “Fin” (checked Oct 2026).
How to choose a user onboarding tool

Work through these questions before you build a shortlist.
- What problem are you solving? In-app guidance, analytics, and feedback are different jobs, and you may need a tool for each.
- Where are your users? A single web app suits the in-app onboarding tools. Onboarding across many enterprise applications calls for an all-in-one platform.
- Who will build the content? No-code editors put guide-building in the hands of product and customer success teams.
- What will you measure? Look for completion data on each flow, plus funnels that show where new users stall.
- Does it fit your stack? Check integrations with your product analytics, CRM, and support tools.
- How does pricing scale? Many tools price by monthly active users, events, or seats, so model your costs as you grow.
- What governance do you need? Enterprise teams should check security, permissions, and data controls early.
If you also want to automate onboarding tasks rather than guide users, compare these onboarding automation tools. For a fuller evaluation framework, use the digital adoption platform buyer’s guide.
How we chose these tools
We kept the list to SaaS product and user onboarding, and left out tools built for client onboarding, employee onboarding, email-only campaigns, support-only use, or video.
We compared each tool on five criteria:
- core onboarding features for its use case (guides, tours, checklists, onboarding analytics or feedback),
- ease of building without code,
- integrations,
- pricing transparency,
- verified review ratings.
Features, plans, and prices come from each vendor’s own product, pricing, documentation, and help pages. Ratings come from G2, with review counts. We checked every fact in October 2026. We list WalkMe first, then group the other tools by category, alphabetically within each group.
WalkMe is our product. We’ve included it alongside other options and described each against the same criteria.
Drive product adoption and user engagement with user onboarding tools
Every new user arrives with a question: is this product worth learning? Good onboarding answers it before they have to ask.

The stakes grow with your application stack. One SaaS product needs clear tours and a checklist. An enterprise running many applications needs consistent help everywhere users work, and proof that onboarding is working. That’s where digital adoption platforms such as WalkMe come in: guidance and analytics across the whole stack, so onboarding doesn’t stop at a single product.

Pick one onboarding flow that matters, pilot a tool on it, and compare completion before and after. To see how WalkMe supports onboarding across enterprise applications, request a demo.
FAQs
There’s no single winner, because guidance, measurement, and feedback are different needs. If help has to span many systems, look at WalkMe, Whatfix, or Userlane. For a single SaaS product, a no-code tour builder is a common starting point, paired with an analytics tool to measure results.
User onboarding is the process of helping new users understand a product and reach their first success. It covers the first sessions, when users learn key features and complete their first tasks. Learn more in the guide to user onboarding software.
Start with the problem you need to solve: guidance, analytics, or feedback. Then look at where their users work, which team will own and update the guides, and how pricing scales with users. Enterprise teams should also review security and governance. A short trial with a real onboarding flow shows quickly whether a tool fits.
Some tools combine both. Pendo and Whatfix include product analytics alongside in-app guidance, and Amplitude has added guides and surveys to its analytics platform. Userflow reports engagement and completion data of its own. Mixpanel doesn’t deliver guidance itself; it connects to separate guidance tools.
Tours and tooltips in Appcues, Chameleon, Userpilot, and UserGuiding point users to features they haven’t tried. Userpilot can also trigger guides from user events. WalkMe and Pendo pair that guidance with usage analytics, which shows whether it actually changes how people use the product.
It comes down to scope. If guidance has to span many business systems, WalkMe, Whatfix, and Userlane are designed for that. If you’re guiding users through one SaaS product, the six tools in the in-app onboarding group give you tours and checklists your team builds itself; the table’s pricing column shows how they compare on cost.
WalkMe’s Action Bar works across every application on desktop, mobile, and web, backed by ISO/IEC 27001 and SOC 2 Type 2 certification and FedRAMP Moderate authorization. Whatfix covers enterprise web and desktop applications. Userlane is priced per application or by consumption. Before an enterprise-wide rollout, check support for your core business applications, permissions, and data controls.
For people using SAP applications, look for guidance that works across enterprise systems rather than inside a single SaaS product. WalkMe is built for enterprises guiding users across many applications, including SAP and Salesforce, on web, desktop, and mobile. Whatfix and Userlane also reach into the other applications your users rely on, including complex enterprise systems.
