Electronic Customer Relationship Management (E-CRM)

WalkMe Team
By WalkMe Team
Updated March 22, 2024

Do you know about electronic customer relationship management (E-CRM)? If you are interested in learning more about this, this article would greatly help you.

What is an Electronic Customer Relationship Management (E-CRM)?

E-CRM is a new form of customer relationship management. It uses the internet and other electronic means to help the organization design, manage, and track customer relationships.

An E-CRM system is a system that enables an organization to manage its relationship with its customers through the Internet, social media, and other electronic channels. It includes online marketing, online customer support, online feedback collection, online customer retention, and built-in social media tools.

E-CRM has become very popular all over the globe due to its ability to save time and money for organizations. 

However, you should consider some things before implementing an E-CRM system in your organization.

E-CRM Benefits

E-CRM has a lot of benefits for your organization. Here are some of them:

Help your business to reach out to your target audience.

E-CRM makes it possible for you to reach out to your target customers. So you can provide them with quality service or products that meet their needs and wants. The more you can reach your target audience, the more your business will be more successful.

Improve customer retention rate and customer loyalty rate.

E-CRM makes it possible for you to track your customers’ behavior thoroughly. So you can understand what they want from your product or service and how they like it. For example, if they wish to customize products or services, you can provide them with what they want. 

If they want regular updates about your product or service, then you can set up a system where they can receive updates about your business easily and regularly without any hassle from their side. 

As a result, the customer retention rate will be improved significantly, and the customer loyalty rate will increase, too. By providing what they want from your service or product, you create an environment where customers are satisfied by doing business with you.

Help you to increase sales volume easily

Once you have designed an effective E-CRM system for your business, it will be easy for you to increase sales volume because once people hear about the services or products that your business offers, they will visit your website at once to buy what they want easily and conveniently. If people are satisfied with your products or services, they will surely buy them repeatedly without fail.

Reduce costs of your business significantly.

If you have an effective E-CRM system, you can save a lot of money because it will be easy for you to manage your business operations so that everything runs smoothly and efficiently. Also, if you can find a partner willing to share the cost of the E-CRM system with you, it will be a great help for your business.

WalkMe Team
By WalkMe Team
WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.