An experienced marketer and cyber security specialist, Dar is a Senior Product Marketing Manager at WalkMe. Dar is highly experienced in driving business growth through sophisticated go-to-market (GTM) strategies, product positioning, and persona-based messaging. In her previous roles, Dar led marketing for IBM Security Israel and the Israeli Ministry of Finance. She holds an MBA with honors, majoring in Marketing & Strategy. In her free time, she promotes women representation in tech.