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Why you must take a user first approach to software implementation

Why you must take a user first approach to software implementation

monsterid
By Maor Ezer

User adoption is the heart of success. 

I strongly believe that the path to digital success is heavily rooted within the individuals and how we engage with technologies throughout this massive digital evolution humanity is going through right now. 

The solution is within reach, and more accessible than ever. 

Great user experiences result in great business outcomes.

By shifting and putting the employees first, you can deliver a unified but personalized enterprise user experience, connecting the employees to the business workflows. This will result in organizational agility and the ability to perform change management faster and more effectively. 

Let’s drill in and take a moment to understand what the process of software implementation really looks like. 

When you buy new software, you’re looking to solve a specific problem and immediate tactical challenge. You’ll make a smart assessment, buy versus build, develop a strategy, measure the impact and define the solution.

Most likely, if the impact is high, you’ll hire an external consultant, or bring in a contractor to help support and prepare to deploy the software across the relevant business units. 

Consider the end user, every step of the way.

When you’re ready to go live, you’ll communicate the change and create an onboarding plan training plan, which will be the same for everyone. 

This is where things get tricky, because the process doesn’t end there. It’s only where it begins. This is why adoption will be lower than expected. 

Up until now, you only thought about the software and the workflows, not about the end user onboarding. Instead of looking at the software as the core of the workflow implementation, you need to be thinking about the user and how they adopt that technology. 

And when you think about the user, and you have the agility to consistently change and optimize the experience, that’s when you start reaping the real value. 

Think of it this way, if an organization is rolling out a new product or software to their customers, the product manager will plan every step of the user experience and will use multiple analytics tools to ensure adoption, user retention and conversion. The same should apply to employees and internal software. 

Connect your user to the workflow.

Organizations need to take a user first approach to software implementation to employee experience and to digital transformation, user experience and adoption.

This is where WalkMe comes in. The key to defining the success of digital transformation is connecting the user to the workflow. Throughout the years, we’ve invented, together with our customers, a completely new market category, digital adoption. 

We are changing the way organizations approach digital transformation, just as Salesforce workday, ServiceNow and others, defined and redefined their own categories. 

There’s a thriving ecosystem of talented professionals empowering change, a huge market following and a massive support from the top research firms in the world.

By 2025, 70% of organizations will be using a digital adoption solution across their entire tech stack. That’s how big of an opportunity this is for organizations. 

For this transformation to occur, two things need to happen:

  1. Your business CIO, executive leaders, department heads, all need the visibility and understanding to know where your users are not engaging with their technology. 
  2. Your employees and customers, for whom we want to provide effortless experiences across any software to ensure adoption. 

Tackle your entire digital strategy with WalkMe Enterprise

WalkMe’s latest product additions are going to completely change the way you think about enterprise user experience. 

We’ve been developing our digital adoption platform for over 10 years. Through the work and feedback with our customers, we’ve been able to invent more and more functionalities and solutions to build a synergetic platform for tackling the entire digital strategy. 

We recently launched a full holistic solution of our digital adoption platform geared towards driving impact for organizations, called WalkMe Enterprise.

You can think about WalkMe as a glass layer on top of any application. With our new solution, we’ve basically extended the glass layer on top of your workflows as well,  connecting the workflow to the user, data action, and experience, to provide a great user experience.

With our latest solution, we’ve extended our digital adoption platform further and deeper into data and visibility. Now, you have everything you need to drive impact and business outcomes now.

Want to learn more about WalkMe Enterprise? Watch my full keynote presentation at WalkMe Realize.

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monsterid
Maor Ezer