WalkMe Acquires Award Winning Mobile Startup Abbi.io

WalkMe Team
By WalkMe Team
Updated May 2, 2023

Today we are pleased to announce execution of an agreement to acquire Abbi, a native mobile AI solution that utilizes Machine Learning to boost in-app engagement and retention.

Following the acquisition, Abbi’s technology will be fully integrated into WalkMe’s Digital Adoption Platform (DAP) that simplifies user experience and drives user action using insights, engagement and guidance capabilities.

Today WalkMe’s platform is used by over 1,000 enterprise customers and thousands of SMBs from various industries and verticals, including more than 30% of Fortune 500 companies. Customers include MasterCard, PayPal, Pandora, BT, Prudential, Panasonic, U.S. Postal Service, State Farm, Comcast, IBM, Microsoft, Wells Fargo, Home Depot, HP,  Verizon, and Toyota.

WalkMe has received 35 industry awards to date including Forbes Cloud100 World’s Best Cloud Companies, Deloitte Fast 500 North America (Ranked #6 in the Software Industry #13 overall), and Gartner Cool Vendor. WalkMe is SOC 2 Type II Compliant, was awarded the US-EU TRUSTe, the US-Swiss Safe Harbor, and the ISO 27001 for Information Security Certifications, as well as the TRUSTe Privacy Seal.

A Warm WalkMe Welcome to Abbi.io


abbi mobile
From the right: Maor Ezer, Kobi Stok and Yonatan Deshel
Abbi Mobile
From the right: Maor Ezer, Kobi Stok and Yonatan Deshel


The WalkMe M&A task force scanned diligently through dozens of technologies before identifying Abbi as a market leader and it continues this search to speed up  the execution of its vision.

Founded in 2015, Abbi raised $1 million from TheTime and Taya Ventures, and won industry awards from The Israeli Mobile Summit, GSMA Mobile World Congress Shanghai and All Things Data Israel. As part of the acquisition, Abbi’s key executives and founders, Maor Ezer, Kobi Stok and Yonatan Deshel will lead WalkMe’s mobile go-to-market strategy.

“We founded Abbi to solve a real pain that we as app developers personally felt. We decided to leverage machine learning to understand user behavior and increase in-app engagement with ease.” said Kobi Stok, Co-Founder & CTO of Abbi. “WalkMe paved the way for successfully dealing with the challenges of user adoption. The opportunity of combining Abbi with WalkMe’s proven success and its clear mission and vision to deliver an unprecedented comprehensive platform for digital adoption, is perfect for us,” Said Maor Ezer, Co-Founder and CEO of Abbi.

“Last June WalkMe announced a $50 million funding round, part of which was earmarked for rapid growth and development of the company’s technology and platform,” said WalkMe President Rephael Sweary. “The Abbi acquisition represents one step in which we are executing on this intent. The Abbi team built a versatile and flexible platform for mobile engagement that together with WalkMe delivers prediction based automated technology that learns and understands user behavior and builds contextualized mobile app experiences.”


WalkMe Team
By WalkMe Team
WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.