Into the Next Normal and Beyond: How a Digital Adoption Strategy Accelerates Digital Transformation
“It is increasingly clear our era will be defined by a fundamental schism: the period before COVID-19 and the new normal that will emerge in the post-viral era: the ‘next normal.’” (McKinsey)
The Next Normal is officially here. Organizations now need to focus their energies on defining their digital strategies to keep pace with a changing workforce, new customer journeys, and updated technology. WalkMe’s Next Normal white paper delves into the challenges of this new era and explains why a digital adoption strategy is crucial to organizations today.
Read the full white paper here or continue on for key takeaways.
Digital strategies in the Next Normal
Surviving and thriving are two different states of being. In order to excel at the latter, WalkMe’s Next Normal white paper examines three areas that require attention and investment to reinvent digital strategies:
- Workforce Agility: empowering flexible work environments
- Customer Journeys: empowering contactless consumer engagement
- Technology Modernization: expediting cloudification and better leveraging data
Acceleration of digital adoption
Mckinsey cites the acceleration of digital adoption as one of the main components to thriving in the Next Normal. Digital adoption has an impact on a myriad of business activities and processes, resulting in increased efficiency, transparency, and lower costs.
From improving employee training with digital tools and applications (in-office or remote) to reducing support overhead, a digital adoption solution gives organizations visibility into how their software is actually being used.
In the white paper, use-cases are highlighted where companies implemented a digital adoption solution and the significant changes their organizations experienced soon after.
Digital transformation today
Prior to the pandemic, many companies were in the process of digital transformation, each with varying speeds. In fact, over the past few years organizations have invested billions in digital transformation. By 2023, it’s estimated that those costs will amount to $2.3 trillion.
In today’s Next Normal environment, digital transformation is a must-have. And in order to accelerate, optimize, and realize the return on software investments, a digital adoption strategy is key.