9 Statistics All Digital Adoption Leaders Should Know (2023)
Businesses today are pursuing digital transformation with increasing urgency. If they’re not, they should — soon, “late bloomers” will be too far behind to catch up. The inclination to add new digital tools & platforms with the hope of gaining an edge in the race for digital transformation makes sense. But, as you contemplate the state of your own digital transformation efforts, ask yourself, is your digital adoption strategy up to par?
What is digital adoption?Glad you asked. Digital adoption is the missing link in your digital transformation. While digital transformation is the process of adding and upgrading your technology, digital adoption refers to your users’ ability to fully maximize the full range of the software’s capabilities. Digital transformation aims to enable greater efficiency, more innovation, and a better customer experience. Digital adoption is the key to actually making that happen. After all, if your users can’t actually use your digital tools as they are intended, all of those goals will never reach their full potential.
9 digital adoption statistics to prove its worthWhile you’ve long known the importance of driving your digital transformation forward, many business leaders have not yet realized the equal importance of a solid digital adoption strategy. The following statistics highlight the benefits of adding new technological capabilities — such as data and analytics platforms, automation, and AI — but to also ensure users can efficiently and productively perform on them. These nine stats will hammer it home.
- According to McKinsey, data-driven organizations are 23 more times likely to acquire customers. Those organizations that martial their data to produce better insights develop a better understanding of how to find and keep customers happy. However, unless users can use these tools efficiently and correctly, they could face problems with compromised data integrity. In that case, mistakes, unhappy customers, and frustrated employees will keep the goal of acquiring new customers out of reach.
- Accenture found approximately one-third of workforce development nonprofits currently use analytics and 82% percent of leaders in these organizations say analytics have increased capacity by more than 10 percent (with 83% of nonprofit workers saying it made them more efficient). Again, the realized benefits of increased capacity are only possible to achieve with
- While virtually all business leaders agree digital transformation is critical to a competitive business strategy, 27% of executives believe digital transformation is a matter of survival. Unfortunately, successful digital transformation is not possible without digital adoption.
- According to Deloitte’s third annual RPA survey, 53% of survey respondents are beginning their “RPA journey.” Among respondents who are implementing RPA now, 78% plan to invest even more in the next 3 years. While automation technology is designed to take over human processes, human users must still be able to interact with it effectively in order for it to be efficient.
- Existing AI can boost business productivity by up to 40%. But this is only true under the assumption that users can interface with the technology effectively.