Turning momentum into impact

Dan Adika, CEO & Co-Founder, WalkMe
By Dan Adika, CEO & Co-Founder, WalkMe
Updated July 23, 2025

Over the years, we’ve taken something as abstract as digital adoption and turned it into a real, global movement. We’ve consistently delivered, evolved, and stayed bold, from our earliest products all the way to this year’s SAP Sapphire keynote, where WalkMe was showcased as the technology behind the Joule action bar, delivering proactive assistance to every corner of the digital workplace.

In April 2024, we announced a new era for WalkMe, doubling down on AI innovation, deepening our enterprise focus, and delivering on the promise of people-first transformation. 

Since then, we’ve accelerated. 

Today, as part of the SAP family, we’re delivering real-world impact, earning recognition from trusted voices across the industry, and seeing our category leadership reinforced in the market every day. WalkMe’s momentum is undeniable.

The industry is speaking. And we’re listening.

WalkMe’s leadership in digital adoption has continuously been validated globally by the people who matter most: our customers.

G2 ranks us as the leading Digital Adoption Platform, both overall and in the enterprise category, with a 100/100 satisfaction rating and a 92% user recommendation rate.

We didn’t just reach the top: we established clear separation, earning G2’s highest honors across Usability, Results, and Relationships, while leading globally across North America, EMEA, and APAC.

While the G2 grid speaks volumes, explore our G2 reviews to hear from users who’ve made the leap. 

We’re also proud to be a Gartner Customers’ Choice in the 2025 Voice of the Customer report, with 4.6+ ratings across the board and a 96% willingness to recommend.

Read the Gartner report →

It’s one thing to lead a market. It’s another to be the platform customers trust to power their people. These recognitions aren’t just wins — they’re a reflection of how WalkMe delivers where it counts most: in the hands of our users.

And while recognition is important, it’s what powers that trust that matters most: innovation — especially in AI.

Real AI, real results

In a year when every company is talking about AI, we focused on delivering it — safely, securely, and intelligently — for the enterprise. Our investments in generative AI, predictive analytics, and cross-application workflow automation are strategic differentiators that reduce risk and deliver measurable ROI at scale.

So far this year, WalkMe technology has won: 

We don’t build to win awards. But when the industry honors you for impact, it’s worth celebrating.

Why this moment matters

All the recognition points to one thing: we’re at an inflection point.

The AI revolution is already reshaping the enterprise. 

As companies race to deploy new technologies, they’re facing rising complexity and widening visibility gaps.  In fact, WalkMe’s 2025 State of Digital Adoption Report found that enterprises now use an average of 625 applications, including 172 AI-powered tools, but believe they use only 37 — a 1,600% underestimation. This disconnect fuels digital friction, costing large organizations $104 million annually. 

The winners in this new era will be those who make AI and automation work for their people rather than at their expense.

That’s where WalkMe comes in. In a landscape where digital fluency defines competitive edge, Digital Adoption Platforms aren’t optional — they’re essential. WalkMe delivers the human layer that upskills and enables transformation at speed and at scale.

Built for people. Built for what’s next.

Even as we innovate, scale, and lead, one thing hasn’t changed: WalkMe is, and always will be, a people-first company with a vibrant culture of innovation.

This year, we were featured in Deloitte’s 2025 Human Capital Trends as a best practice in performance-driven culture, and named one of America’s Greatest Workplaces for Gen Z by Newsweek.

Why does our culture matter? Because our culture shows up in our product. Our product shows up in your people’s results. And that connection between human-centered design and business impact is where WalkMe will continue to lead.

The next chapter

True transformation doesn’t happen in silos — it needs to be embedded in how work gets done. That’s what makes our integration with SAP so powerful.

As part of SAP’s Business Transformation Management platform, WalkMe’s AI-powered guidance, automation, and visibility are no longer peripheral. They’re built into the systems powering global enterprises. This embedded approach matters more than ever. WalkMe’s research found organizations that follow three or more digital adoption best practices achieve a dramatic 85% ROI on digital transformation — nearly 4x higher than those with none. 

Together with SAP and our relentless commitment to innovation, WalkMe is entering a new chapter of global reach, deeper AI integration, and category-defining leadership. We’re redefining transformation from concept to capability — with the human at the center. 

This is the moment when an entire industry realizes what we’ve known all along: the future of work depends on technology that works for people, not the other way around.

To every customer, partner, and team member who has believed in our mission: thank you. The future of digital adoption and enterprise productivity starts here.

Let’s go. 

Dan Adika, CEO & Co-Founder, WalkMe
By Dan Adika, CEO & Co-Founder, WalkMe
Dan Adika is the CEO and Co-Founder of WalkMe, the pioneer of the Digital Adoption Platform (DAP). The DAP brings WalkMe’s vision to life: to transform the world’s online user experience into one that is effortless, efficient, and productive. Prior to co-founding WalkMe, Dan completed a 6-year service in an elite IDF Intelligence Unit.