We dress up for interviews, send formal thank you notes, and show up early on the first day. When starting something new, we make an effort to give a great first impression. This is the mindset you should have when greeting potential customers. As a brand, you want to set a good first impression so that new customers are more likely to continue the relationship. In today’s marketplace, consumers have more choices than ever. Making a good first impression through a stellar customer experience is essential to retention and engagement. How can you make sure you provide the optimal first impression every time?
Dive Deeper: If You Don’t Have a Customer-Obsessed Culture, You’re Losing
4 customer experience tips that lead to greater customer loyalty
The surest way to provide a great first impression to every customer is to heed these four tips.1. Know what your customers want, and bake this into your CX strategy
The challenge of providing a consistently engaging experience is a challenge for many brands.
2. Make your value proposition clear
You want your value proposition to be immediately clear to potential customers. In a saturated business market, providing this information makes it easy for users to understand the ways in which your company is superior. Customers will be attracted to your services or products if you prove that you can fulfill their needs. Just like in the first tip, understanding who your customers are and what they want is the preliminary tip. Then, you must be able to provide a high level of personalization, so that you can truly cater to each customer’s individual needs. This is among the most important customer experience tips, as it is fundamental for maintaining a loyal and engaged customer base.As more and more shopping experiences take place online, a great UX has become fundamental to solid CX. A website,

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4. Make sure your digital products and services work well the first time
Just about one-third of consumers will give up on a brand they love after one bad experience. And, a little under half of consumers will cut ties completely after several poor experiences. Given the options customers have, it is so important to make sure you are providing a phenomenal customer experience right off the bat. Many times, companies include a trial or unpaid period for a customer to try their product. This is a crucial window to ensure that your product works perfectly. If there are glitches, the prospect may never become a paying customer. After experiencing glitchy behavior, 79% of users will only retry the app one or two more times. This window of adoption, as customers first engage with your company, is the most critical. Setting a good first impression can set you apart from the competition and help retain both your new and veteran customers.WalkMe’s Digital Adoption Platform (DAP) transforms the user experience in today’s overwhelming digital world. Using artificial intelligence, engagement, guidance, and automation, WalkMe’s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website. Discover how a DAP can revolutionize your business.