7 Best product tour software in 2025

Any new digital tool needs to connect with your existing tech stack to be useful. But asking employees to understand these complex setups on their own often leads to frustration. When a new tool is confusing, people give up, digital adoption rates drop, and the company loses money.

Product tour software can change this by guiding users with simple checklists and step-by-step guidance right inside the new app. It shows them exactly what to do to get started and points out helpful features at just the right moment. It helps you tailor this guidance to a person’s specific job, language, or skill level.

These tools also give employees a voice by letting them share feedback. This is backed by research showing that when employees have a say in the technology they use, they feel more valued.

In this article, we’ll explore the seven best product tour software tools to help you choose the ideal one for your team.

1. WalkMe 

• Review Rating: 4.5/5 based on 526 reviews
• Suitable For: Enterprises with complex software products that need to onboard customers or employees. 

WalkMe is a digital adoption platform that makes any software easier to use. It works by adding a layer of interactive guides and on-screen tips directly into any application. This approach helps both your customers and employees learn faster and become more confident with your technology.

For instance, WalkMe creates a better employee onboarding experience. It guides new users to see your product’s value right away, which enhances satisfaction and long-term loyalty. Providing answers in the moment reduces frustration and encourages people to adopt new features.

It also enhances employee productivity and reduces the need for lengthy training sessions. This type of system reduces help desk tickets by empowering employees to solve their own problems.

Key Features

• Smart tips: Employees get contextual nudges and announcements without disrupting work.
• Visibility dashboards: Users can track friction points and drop‑offs across processes.
• Task automation: Leaders can benefit from workflows that automate mundane tasks. 

2. Userflow 

• Review Rating: 4.8/5 based on 106 reviews
• Suitable For: SaaS teams need to build product tours and flows without code. 

Userflow is a product tour software that helps you create interactive workflows for your employees without coding. It’s designed to help you show new users how everything works, so they can get value from your product right away.

Using a simple drag-and-drop editor, your team can build custom product tours, checklists, and tooltips within your app. You can also provide personalized guides for different user types, making their experience feel more relevant. This means you can deliver the right help at the right time.

The result is a better onboarding process that leads to fewer support tickets and happier customers. It also makes it easy to announce new features and encourage people to use them. This can improve employee engagement across your entire product.

Key Features

• In-app help center: A help menu inside the app with guides and updates.
• Workflow translation: Managers can create workflows in multiple languages.
• Intuitive walkthroughs: Users can benefit from guided flows that assist them in the specific actions they take. 

3. UserGuiding 

• Review Rating: 4.7/5 based on 715 reviews
• Suitable For: Small to medium-sized businesses that require an affordable platform to create in-app tours. 

UserGuiding is a no-code platform that lets any team create helpful walkthroughs directly inside their web product. It helps new users get comfortable by providing interactive product tours, checklists, and tooltips to show them around. This guidance makes it easier for people to learn the software, which encourages them to explore and use more features.

This product tour software platform also reduces support questions by offering a self-service help center. A tool like this helps users see the product’s value quickly, keeping them happy and engaged for the long term. You can personalize the experience for different users and track performance with analytics.

Key Features

• Progress tracker: Users can create checklists that remember a user’s progress, even if they log out.
• User-friendly design: Employees can update the colors and fonts for all their guides at once.
• Point-and-click setup: Businesses can build workflows by clicking on parts of the app, without code.

4. AppCues 

• Review Rating: 4.6/5 based on 339 reviews
• Suitable For: Companies that need to scale and need to create in-app experiences without support. 

Appcues is a product adoption software tool that lets you add pop-up guides and messages directly inside your app, all without needing to write any code. Its main goal is to help your users get the most out of your product from the very beginning.

You can create step-by-step tours to welcome new users, checklists to guide them through setup, and announcements to highlight new features. Appcues can also show specific messages to different types of users, ensuring the guidance is always relevant and timely.

This leads to a better user experience, which means satisfied customers who stick around longer. By helping people understand your product’s value faster, Appcues helps your business grow.

Key Features

• User segmentation: This tool can group users based on what they do in the app, without needing a developer.
• Workflow impact tracker: Employees can track how specific workflows are helping them meet your business goals.
• Brand design: This system can ensure that all your pop-ups and guides match your brand’s style.

5. Chameleon 

• Review Rating: 4.4/5 based on 320 reviews 
• Suitable For: Fast-growing businesses that require product tours to guide onboarding and feature adoption. 

Chameleon is a product-led growth tool that enhances user adoption through interactive product tours, helpful tooltips, and timely announcements. This is perfect for welcoming new users and guiding them to your product’s most valuable features.

By providing this contextual help, Chameleon keeps users engaged and reduces their frustration, which lowers the number of support questions your team receives. An easier onboarding experience enables people to see the product’s value more quickly, resulting in better employee retention. You can also launch in-app surveys to gather valuable feedback for future improvements, which improves customer delight. 

Key Features

• Survey templates: Organizations can create short surveys using ready-to-go templates.
• Testing sandbox: This system lets you test your workflows before sharing them with all users.
• A/B testing: This tool lets you test different versions of a workflow to see which one works best.

6. Userpilot 

• Review Rating: 4.6/5 based on 853 reviews
• Suitable For: Mid-market organizations that want contextual guidance to drive product-led growth.  

Userpilot is a cloud-native platform that allows businesses to create personalized in-app guidance, such as interactive walkthroughs, checklists, and tooltips. This type of assistance helps users get started with a product and discover key features.

By delivering the right message to the right user at the right time, Userpilot enables people to understand the product’s value immediately. This leads to higher activation rates, better feature adoption, and reduced churn. 

The platform also reduces the burden on support teams by providing an in-app resource center for self-service help. You can gather better customer feedback through built-in NPS surveys and usage analytics to track performance. This process ensures that you are always improving the user journey.

Key Features

• User feedback: Leaders can gather employee feedback and understand the factors influencing their responses.
• Feature tracking: Managers can see how many people use a feature by simply clicking it, no code required.
• Timely help: This tool displays small help tooltips exactly when a user needs them.

7. Product Fruits

• Review Rating: 4.7/5 based on 170 reviews
• Suitable For: Startups and mid-sized companies that want an all-in-one, no-code platform to guide new users. 

Product Fruits is an AI automation software tool that permits new customers to get comfortable with your product. The tool achieves this by utilizing guided tours and checklists to showcase key features, ensuring users immediately see the value of your app. For example, for existing users, in-app messaging and hints can highlight new or underused functions, keeping them engaged.

The platform also reduces support questions through a customer support AI, allowing users to find their own answers. By using analytics, you can also see where people get stuck and gather feedback to improve their experience. This personalized guidance leads to fewer cancellations, helping to turn more trial users into paying subscribers.

Key Features

• Internal knowledge base: This system can provide self-help articles or FAQ’s within your app.
• Feedback portal: This tool lets users suggest new ideas for your product and vote on them.
• Release notes widget: Businesses can announce new features within their app and allow users to react to them.

How to choose the best product tour software for your business 

Selecting the right product tour software is crucial. It shapes how new users learn your product, stay engaged, and keep coming back. 

Good tours give clear, interactive guidance. This helps users find their ‘aha moment,’ try new features, and succeed over time. It can also improve conversions and speed up sales. But the wrong tool confuses users and makes them leave.

The following are the facets of the tools you need to consider before making your choice:

Tool	Suitable for	Features	Integrations	Privacy
WalkMe	Enterprises that need to help employees adopt complex applications	No‑code walkthroughs, in‑app guidance, automation, analytics, segmentation, and surveys	Salesforce, Workday, ServiceNow, Adobe Analytics,  SAP, and web apps via snippet	Enterprise security, SSO/SCIM, SOC 2, GDPR compliant, and data governance
Userflow	Firms that want faster product-led growth with app onboarding	Flows, checklists, NPS, resource center, targeting, and analytics	Segment, HubSpot, Salesforce, Amplitude, and Intercom	GDPR compliant, SOC 2 (Type II) noted, and SSO on higher tiers
UserGuiding	SMEs and startups wanting quick onboarding	Product tours, hotspots, checklists, resource center, surveys, and segmentation	Segment, Intercom, HubSpot, Zapier, and Google Analytics	GDPR compliant, SSO on upper plans, and role-based access
Appcues	SaaS companies that want to provide polished, on‑brand experiences	Flows, tooltips, checklists, announcements, NPS, goals, and deep analytics	Segment, Amplitude, Mixpanel, HubSpot, Zendesk, Salesforce, Heap, and Slack	SOC 2, GDPR compliant, and SSO/SCIM
Userpilot	Product teams focused on activation and adoption	Onboarding flows, checklists, in‑app surveys/NPS, feature tagging, and analytics	Segment, HubSpot, Amplitude, Mixpanel,  Webhooks, and Intercom	GDPR, SOC 2 noted, and SSO on higher tiers
Chameleon	Suited to mid/large SaaS products that need deep customization	Tours, tooltips, launchers, microsurveys, targeting, A/B tests, and analytics	Segment, Amplitude, Mixpanel, Heap, HubSpot, Help Scout,   Intercom, Salesforce	SOC 2, GDPR compliant, SSO, and permission controls
Product Fruits	Budget‑friendly onboarding for SMBs	Tours, checklists, announcements, feedback widget, and knowledge base widget	Intercom, HubSpot, GA, Segment (via script), and Mixpanel	GDPR compliant, and basic access controls

Make employee onboarding easier through the best product tour software 

Choosing the right product tour software is key to helping your users succeed. A good tool makes onboarding easier and keeps people engaged. This leads to happier, more loyal customers who stick around longer.

When comparing your options, look for a few important features. The software should offer customization so you can create tours that match your brand. It also needs good analytics to show you how the in-app guided tours are performing. Make sure it integrates easily with your other tools and scales as your business grows.

It’s also essential to pick a tool that is easy for your team to use and comes with great customer support. Before you make a decision, take time to think about your specific needs and compare the top options to find the perfect fit.