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2024 GartnerĀ® Market Guide for Digital Adoption Platforms

Gartner projects DAP market revenue of $816.4 million in 2023, with 18-30% growth expected in 2024. When employees adopt technology, it supports CIO initiatives for digital transformation. Secondarily, this market also supports customer adoption of software, helping SaaS providers deliver a low-friction user experience. Download the report to learn more.

2024 GartnerĀ® Market Guide for Digital Adoption Platforms

Gartner projects DAP market revenue of $816.4 million in 2023, with 18-30% growth expected in 2024. When employees adopt technology, it supports CIO initiatives for digital transformation. Secondarily, this market also supports customer adoption of software, helping SaaS providers deliver a low-friction user experience. Download the report to learn more.

ā€œDAPs accelerate digital transformation by augmenting the existing application portfolio, boosting digital dexterity and DEX, thereby driving more ROI from existing software assets.ā€


- Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Stephen Emmott, Maria Marino, Joe Mariano, 17 September 2024.

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The future of digital adoption platforms.

The future of digital adoption platforms.

The Gartner Market Guide reveals a transformative future for Digital Adoption Platforms (DAPs). As organizations increasingly rely on technology to drive growth, DAPs are evolving to meet the complex needs of the modern digital workplace.

  • By 2027, 30% of organizations will use DAP-supplied copilots to integrate with other copilots delivering actionable business process augmentation and automation.'
  • 40% of organizations will leverage GenAI in their DAPs by 2026 to automatically surface new workflows.
  • Advanced features like workflow automation and AI assistants are becoming standard in leading DAP solutions.
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GenAI is the next step for DAP.

ā€œAI assistants are in their emerging state within this market, and Gartner expects that to evolve quickly and to include role-based agents in the future.ā€

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GenAI is the next step for DAP.