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DAP Professional of the Year Finalist 2026

Anushka Doshi

Digital Adoption Experience Associate
ServiceNow

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What business problem(s) did your organization / project face, and why did you choose a digital adoption strategy to help you solve it?

I am submitting to nominate my team member Anushka Doshi for the DAP Professional Of The Year because she has done absolutely incredible things that have completely changed the game in how we as a DAP squad operate. She is quite literally inventing completely new ways to use WalkMe that have opened up entire new business models. Her creativity to engineer new WalkMe experiences is un-parrelled and the numbers show.

The organization depends on complex enterprise systems for hiring, performance, compensation, career growth, and Al enablement, including Workday, SmartRecruiters, and MyServiceNow. These systems govern some of the most critical and emotional moments in an employee’s journey. Yet users encounter them infrequently, under pressure, with little context. This resulted in confusion, low adoption, errors, compliance risk, and heavy reliance on HR.

Traditional training and documentation could not solve this. The friction happens inside the tool, at the moment a decision is made. A digital adoption strategy was chosen to redesign the experience from the inside out. She layered WalkMe experiences on top of them, transforming how people experience work. Using walkthroughs, SmartTips, launchers, and contextual panels, complex workflows became guided journeys. Policy and best practices appeared in the moment. Growth opportunities surfaced when relevant. Users no longer had to remember what to do.

Beyond operational enablement, she also addressed a cultural challenge. How do you make enterprise systems feel human? Through creative WalkMe experiences like April Fool’ s, a company-wide Scavenger Hunt, and an immersive Zoo experience, she proved that adoption can be driven by curiosity. Digital adoption became both a business strategy and a design philosophy.

How did you use WalkMe, in conjunction with other strategies and technologies, to address your challenges?

Anushka designed WalkMe as an experience layer across the entire talent and Al ecosystem. The platforms already existed. Her work was to embed intelligence, guidance, and decision support directly inside them using WalkMe components. Across Workday, SmartRecruiters, MyServiceNow, and GenAl sites, she implemented:

  • Walkthroughs to guide first-time users through goals, evaluations, compensation, and hiring flows
  • Launcher buttons so users can reopen help anytime without escalating to HR
  • SmartTips on fields, ratings, and grid columns to explain meaning in context
  • Sidekick-style panels with policy, resources, and next steps
  • Conditional logic that responds to user behavior and system state

Examples include:

  • Enforcing pay transparency and screening compliance in SmartRecruiters
  • Guiding managers through complex evaluation and compensation tools
  • Creating persona-based experiences for five manager types
  • Driving adoption of Al skills, assessments, and recommendations in career profiles
  • Enabling safe GenAl usage with in-tool WalkMe guidance
  • Designing creative experiences like April Fool’s, the Scavenger Hunt, and Zoo that invite discovery

WalkMe works alongside HR strategy, analytics, and internal platforms, to turn intent into action in the flow of work.

How does your digital adoption strategy, especially with regard to WalkMe, impact or benefit your end-users (customers and/or employees), your team, and leadership?

For employees and managers, complex systems become approachable. WalkMe guides them through high-stakes moments like reviews and compensation, explains meaning in context, and offers help on demand. Users feel supported, confident, and in control.

For HR and enablement teams, this reduces manual follow-ups, errors, and escalations. Compliance and best practices are enforced by design.

For leadership, the impact is measurable. In one year, her WalkMe experiences drove over 1.39 million in-product interactions and more than $5.1 million in realized value across MyServiceNow, Workday, and SmartRecruiters:

  • Q1: $2.4M
  • Q2: $657K
  • Q3: $1.5M
  • Q4 (up to mid-Dec): $560K

These interactions represent real decisions completed correctly, faster cycles, and lower operational risk at enterprise scale.

How has your digital adoption strategy, especially with regard to WalkMe, helped your organization better achieve its mission, goals, or values?

The organization values trust, growth, and equity. Her WalkMe strategy operationalizes those values inside everyday workflows. Pay transparency and screening guidance support fairness by design. Performance and compensation flows become clear. Career profiles, Al skills, assessments, and recommendations turn into growth.

Creative WalkMe experiences strengthen culture:

  • April Fool’s drove over $24,000 in donations in one day, with 75 percent of redirected users acting immediately
  • The Scavenger Hunt reached 22,000+ users, with 6,000 participants and 2,300 completions, increasing system visits by 25 percent
  • The Zoo experience generated 18,000+ interactions, 47 percent unique engagement, and a 32 percent increase in deep exploration

These experiences show that enterprise systems can teach, inspire, and reflect company values, not just enforce rules.

What about your implementation or success makes you most proud? Why?

By starting with a blank canvas, she transforms how WalkMe elements are used, moving beyond traditional patterns to create experiences that are more creative, engaging, and fun. People no longer feel lost inside critical systems. Instead of heavy instructions, users encounter experiences that adapt to them. Guidance appears when it matters most. Help is available before it’s requested. It proves that digital adoption can be both rigorous and joyful. Compliance, scale, and human-centered design are not trade-offs, but instead they reinforce one another.

Please share any additional information about your role in the project, your results, and/or your vision for the future that supports your submission.

She owns the end-to-end design of digital adoption across the talent ecosystem, from strategy and analytics to WalkMe implementation. She partners with HR, product, legal, and leadership, translating complex policy into in-tool experiences using walkthroughs, SmartTips, launchers, and customized WalkMe builds. Her vision is to evolve digital adoption into an adaptive layer where systems respond to intent, prevent errors, and teach in the flow of work. In an Al-driven future, she aims to ensure enterprise technology feels empowering rather than overwhelming.

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