How to Win Over the Modern Consumer

The B2B software buyer and customer journeys are resembling that of the B2C experience more and more. In an era of rising consumer expectations and virtually endless choices, how do you not only meet but exceed those expectations?
The webinar is over
...but you are welcome
to watch the recording

The webinar is over

...but you are welcome
to watch the recording

Create Meaningful Product Experiences that Drive Engagement and Retention

Join three product and service experts as they share different perspectives and tactics to win over the modern consumer, drive engagement, and boost retention beyond the point of sale including:

  • Defining buyer and user segments
  • Customizing product and service experiences
  • Collecting data to make decisions
  • Deciding between utilitarian and individualized product experiences
Vijay Umapathy
Senior Product Manager, Heap

Dennis Mahoney
VP Customer Value & Services, WalkMe

Wes Bush
Author, Product Led Growth

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