Spark Digital uses customized in-app Salesforce® training to slash costs, reduce errors, and boost employee productivity

25% Reduction in Salesforce User Errors
Increased Employee Productivity
20% Reduction in Training Time

Spark Digital used WalkMe’s intuitive, interactive training to boost Salesforce® proficiency among its employees, effectively replacing costly face-to-face training with a customizable real-time, in-app experience. As part of Spark’s digital transformation strategy, the implementation of WalkMe’s Digital Adoption Platform showed immediate, company-wide results, including:

  • 25% reduction in Salesforce user errors  
  • Increased employee productivity
  • 20% reduction in training time
“WalkMe has been instrumental in aiding our training process here at Spark. Initially we started using WalkMe for very basic guides and WalkThrus but that shortly evolved into a complex, highly customized training tool for our sales users. We have received extremely positive feedback since we deployed WalkMe and have even had many other divisions of the business starting to utilize WalkMe, too! WalkMe is now regarded as a fundamental training tool at Spark with certain processes boasting a 20 to 40 minute reduction in admin time. Highly recommended product.”
~ Raz Raslan
Certified Salesforce Administrator, Spark Digital

Executive Summary

The Spark Digital team excels at matching clients with the right digital solutions. When they turned the lens on themselves, however, they realized their own approach to training and onboarding, particularly on Salesforce®, needed a modern overhaul. With the goal of reducing employee training costs, eliminating errors, and improving productivity, Spark Digital turned to WalkMe for a solution.

WalkMe provided a seamless and customizable overlay for the Salesforce® platform, offering in-app guidance and support exactly when and where it was needed. After implementation, Spark Digital reported company-wide improvements in product knowledge and productivity, including a 25% reduction in employee errors—all while achieving the reduction in training costs and time they sought.

“WalkMe has been instrumental in aiding our training process here at Spark. Initially we started using WalkMe for very basic guides and WalkThrus but that shortly evolved into a complex, highly customized training tool for our sales users. We have received extremely positive feedback since we deployed WalkMe and have even had many other divisions of the business starting to utilize WalkMe, too! WalkMe is now regarded as a fundamental training tool at Spark with certain processes boasting a 20 to 40 minute reduction in admin time. Highly recommended product.”
~ Raz Raslan
Certified Salesforce Administrator, Spark Digital

Spark Digital used WalkMe’s intuitive, interactive training to boost Salesforce® proficiency among its employees, effectively replacing costly face-to-face training with a customizable real-time, in-app experience. As part of Spark’s digital transformation strategy, the implementation of WalkMe’s Digital Adoption Platform showed immediate, company-wide results, including:

  • 25% reduction in Salesforce user errors  
  • Increased employee productivity
  • 20% reduction in training time

Executive Summary

The Spark Digital team excels at matching clients with the right digital solutions. When they turned the lens on themselves, however, they realized their own approach to training and onboarding, particularly on Salesforce®, needed a modern overhaul. With the goal of reducing employee training costs, eliminating errors, and improving productivity, Spark Digital turned to WalkMe for a solution.

WalkMe provided a seamless and customizable overlay for the Salesforce® platform, offering in-app guidance and support exactly when and where it was needed. After implementation, Spark Digital reported company-wide improvements in product knowledge and productivity, including a 25% reduction in employee errors—all while achieving the reduction in training costs and time they sought.

Executive Summary

The Spark Digital team excels at matching clients with the right digital solutions. When they turned the lens on themselves, however, they realized their own approach to training and onboarding, particularly on Salesforce®, needed a modern overhaul. With the goal of reducing employee training costs, eliminating errors, and improving productivity, Spark Digital turned to WalkMe for a solution.

WalkMe provided a seamless and customizable overlay for the Salesforce® platform, offering in-app guidance and support exactly when and where it was needed. After implementation, Spark Digital reported company-wide improvements in product knowledge and productivity, including a 25% reduction in employee errors—all while achieving the reduction in training costs and time they sought.

THE
Challenge

Searching for cost-effective employee training that actually works

Spark Digital plays a pivotal role in helping companies and government entities advance their digital transformation efforts, but the organization didn’t always devote the same attention to its own needs. When it did, Spark Digital discovered that its training processes had become tedious and outdated. Spark Digital’s sales onboarding experience, for example, included the development of lengthy training content and costly face-to-face classroom training.

This outdated method of learning prevented the company from monitoring completed training exercises, ultimately resulting in a lack of visibility. More importantly, Spark Digital found that its substantial investment of time and money did not translate into higher employee productivity or knowledge. Spark Digital realized that many basic forms were frequently completed incorrectly by new and experienced employees alike, compromising the data in Salesforce®. Spark Digital sought an all-in-one solution that could effectively train users while avoiding the costly overhead associated with delivery of traditional training.

THE
Solution

Real-time, in-app training to boost productivity and inspire engagement

The selection of WalkMe as a new, more effective way to train employees is part of Spark Digital’s larger digital transformation initiative. Spark Digital tookSalesforce® employee engagement to the next level by incorporating WalkMe tools such as Walk-Thrus, SmartTips, and ShoutOuts. WalkMe serves as a seamless overlay  of the Salesforce® platform; it functions to onboard new users, train existing users on new processes, and improve overall productivity by providing guidance in real-time, exactly when and where it is needed.

Spark Digital employees have WalkMe tools readily available on each page as a support player that can be accessed anytime assistance is needed through any process or training exercise.

THE
Benefits

WalkMe implementation slashes training costs and reduces errors

WalkMe enables Spark Digital to provide on-screen adaptive onboarding guides and proactive help tools in Salesforce® that ultimately encourage platform engagement. As a result, Spark Digital has cut training costs and time. The sales teams are now able to immediately download the WalkMe extension and perform basic functions in Salesforce® before even embarking on a formal training program.

Through WalkMe Analytics, the Spark Digital enablement team is able to track employee training progress and success rates, adding transparency to their onboarding program. Spark Digital has made strides in maintaining a high level of data integrity by utilizing WalkMe SmartTips and validation within forms, and has reported a 25% reduction in errors. WalkMe’s success has rippled throughout Spark Digital’s sales organization by improving product knowledge, creating an efficient onboarding program, and ensuring tasks are completed successfully by both new and existing users.

About Spark Digital
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