IE Business School is one of the world’s leading higher education institutions, focused on fostering innovation and shaping leaders with a global vision, entrepreneurial spirit and a humanistic approach. With students from 88 nationalities, IE offers programs that integrate 90% of foreign students from 110 countries. The institution has a network of over 55,000 alumni globally, and the Global Alumni Association is present through clubs in all major cities around the world. Within IE, the Business Innovation department provides support and leads innovation projects, offering integrated services focused on improving the institution’s operations with a special focus on the customer journey.
IE Business School’s Innovation department constantly searches to innovate and improve their users’ experience, for both internal employees and external customers.
After evaluating the employee experience engaging with Microsoft 365 Dynamics CRM, the Innovation department set out to provide all users with independent learning opportunities and enable them to more efficiently utilize the platform.
They also wanted to improve the external candidate’s online application journey. IE aimed to provide students with real-time guidance in a simple and engaging way, ensuring a smooth user experience and accurate data input. They also needed a more effective and engaging way to promote their programs and events to their audience. Most importantly, the Innovation team needed to be able to monitor and analyze content usage, in order to make data driven decisions to evaluate success and areas for improvement.
On Microsoft Dynamics 365 CRM, IE uses WalkMe to provide on-screen guidance and house a robust in-application help center. They deployed Walk-Thrus to guide employees through various workflows, SmartTips to provide contextual information on-screen, and a variety of easily accessible resources, documents, videos, and tutorials to augment the learning and support experience.
The addition of WalkMe to the external website on IE’s external website, they leverage Walk-Thrus, Launchers, SmartTips, and other tools to ensure a smooth customer journey. Thanks to WalkMe’s easy and agile creation and deployment process, the initial solutions were executed in a short period of time, with no need for changes to the underlying website. WalkMe accompanies candidates throughout complex processes to reduce confusion and increase completion rates. Relevant content is segmented to appear to specific users according to their exact location within the application journey, which ensures that the user experience is clean and support is impactful. Thanks to segmented campaigns, they are able to increase conversion.
After implementing WalkMe on Dynamics 365 CRM, IE managed to reduce support and training hours for main processes, while employee engagement on the platform rose to 82%. WalkMe empowered IE’s global employee base to achieve a higher level of autonomy using the platform on a daily basis.
On the external platform, WalkMe enabled IE to increase the website’s usability, as well as facilitate its transformation into a simultaneous communication channel. With upwards of 88% of user engagement post-WalkMe implementation, IE increased application conversion rates and reduced the admission department’s support burden.
Overall, WalkMe has allowed IE Business School to establish an optimal user experience, with minimal effort to create and maintain content, for both employees internally and customers externally.