{"id":9167,"date":"2020-07-29T16:32:57","date_gmt":"2020-07-29T16:32:57","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=9167"},"modified":"2020-07-29T16:32:57","modified_gmt":"2020-07-29T16:32:57","slug":"what-is-design-thinking","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/what-is-design-thinking\/","title":{"rendered":"What Is Design Thinking?"},"content":{"rendered":"\n<p><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.walkme.com\/blog\/digital-transformation-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design thinking<\/a> is one of many design approaches that can help product teams create designs that are more relevant, useful, and delightful. As a result, products will perform better in the marketplace, generate more revenue, and attract a larger audience.<\/p>\n\n\n\n\n\n<p>In this article, we\u2019ll learn what design thinking is, how it compares to other design approaches, and how a comprehensive \u201cdesign toolbox\u201d can help product teams improve the entire product life cycle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Design thinking defined<\/strong><\/h2>\n\n\n\n<p>Design thinking is an approach to problem-solving that is aimed at helping teams see problems from different angles, then develop new and innovative solutions.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/design-thinking\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Interaction Design Foundation<\/a>, design thinking consists of five key steps:<\/p>\n\n\n\n<p><strong>Empathize.<\/strong> Research users\u2019 needs in order to gain an empathetic understanding of their problems and needs.<\/p>\n\n\n\n<p><strong>Define.<\/strong> Clearly articulate their problems and needs in a series of problem statements.<\/p>\n\n\n\n<p><strong>Ideate.<\/strong> Look at new ways of viewing the problem and identify innovative solutions.<\/p>\n\n\n\n<p><strong>Prototype.<\/strong> Begin experimenting with prototypes of the solution.<\/p>\n\n\n\n<p><strong>Test.<\/strong> Test the prototype, learn, redefine further problems, then develop other iterations if necessary.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"449\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/07\/Screen-Shot-2020-07-29-at-18.08.33.png?w=1024&#038;h=449&#038;crop=1\" alt=\"\" class=\"wp-image-9173\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/07\/Screen-Shot-2020-07-29-at-18.08.33.png 1648w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/07\/Screen-Shot-2020-07-29-at-18.08.33.png?resize=300,131 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/07\/Screen-Shot-2020-07-29-at-18.08.33.png?resize=1024,449 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/07\/Screen-Shot-2020-07-29-at-18.08.33.png?resize=1536,673 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Credit: <a href=\"https:\/\/www.cdhn.org\/design-thinking\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">CDHN<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>There are other types of design thinking, though they often revolve around the same basic ideas.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/design-thinking-explained\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">MIT Sloan Management<\/a>, for instance, design thinking consists of four steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understand the problem<\/li><li>Develop possible solutions<\/li><li>Prototype, test, and refine<\/li><li>Implement<\/li><\/ul>\n\n\n\n<p>The number of steps clearly differ, but we can also see that the underlying methodology remains the same.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ideou.com\/pages\/design-thinking\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">IDEO<\/a>, likewise, advocates a six-step design thinking process that is very similar to both of the above.<\/p>\n\n\n\n<p>For product designers and developers, this approach to problem solving can certainly help team members stay innovative, which is becoming more and more necessary in today\u2019s fast-paced environment.<\/p>\n\n\n\n<p>However, design thinking is not the only tool in a product team\u2019s toolbox \u2013 there are several other useful frameworks that should be incorporated into product workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond design thinking: Creating a \u201cdesign toolbox\u201d<\/strong><\/h2>\n\n\n\n<p>Design thinking is an excellent approach to product development, especially when it is combined with other product design methods.&nbsp;<\/p>\n\n\n\n<p>Below, we will look at few prominent design approaches that can be combined with design thinking to enhance product development.<\/p>\n\n\n\n<p><strong>User-centered design.<\/strong> <a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/resources\/ucd-map.html\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">User-centered design<\/a> is a design approach that, as the name suggests, develops designs around the users, rather than around preconceived ideas, designers\u2019 preferences, and so forth. This approach consists of specific stages: plan, analyze, design, and test and refine.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tim Brown urges designers to think big\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UAinLaT42xY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Human-centered design.<\/strong> Human-centered design is similar to user-centered design, in that it is specifically built around people. This design approach develops interactive systems via participatory action research, human input, and a variety of other tools to develop solutions that benefit humans.<\/p>\n\n\n\n<p><strong>Lean product development.<\/strong> <a href=\"https:\/\/www.walkme.com\/blog\/lean-digital-adoption-platforms\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Lean<\/a> is a well-known approach to product design that also focuses on users, rather than predetermined plans or preconceived notions. The product development cycle consists of three stages: build, measure, and learn. Benefits of this approach include decreased time-to-market, less waste, and products that are more relevant to users.<\/p>\n\n\n\n<p><strong>Usability and utility.<\/strong> <a href=\"https:\/\/www.nngroup.com\/articles\/usability-101-introduction-to-usability\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Usability<\/a> describes how easy a product is to use. When a product is navigable and learnable, for instance, users will be able to start using it more quickly. They will also be able to remember it more easily the next time they use it. The more usable a product is, the more likely users are to continue using it for the long term.<\/p>\n\n\n\n<p><strong>Experience design.<\/strong> The<a href=\"https:\/\/www.walkme.com\/blog\/user-experience-design\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"> user experience<\/a> embraces all of the user\u2019s experiences and interactions with a brand, product, or service. Like most other design approaches, experience design is built around fundamental components aimed at improving the end product or service. According to one model, good user experiences should be built around principles such as usefulness, usability, value, and accessibility.<\/p>\n\n\n\n<p>Along with design thinking, all of these approaches can be very useful when developing one\u2019s own products.&nbsp;<\/p>\n\n\n\n<p>However, it is also important to realize that these same approaches can be used throughout the product experience life cycle, not just the design phase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Design thinking: From development to adoption<\/strong><\/h2>\n\n\n\n<p>Design and development continue even after a product reaches the marketplace. Customers continue to provide feedback, new features are added, bugs are fixed, and new iterations are released.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Design problems are not black-and-white, and getting a second opinion could bring in a perspective you haven\u2019t previously considered.<a href=\"https:\/\/t.co\/cVI4mgIh4Z\">https:\/\/t.co\/cVI4mgIh4Z<\/a> via <a href=\"https:\/\/twitter.com\/uxdesigncc?ref_src=twsrc%5Etfw\">@uxdesigncc<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/UX?src=hash&amp;ref_src=twsrc%5Etfw\">#UX<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/design?src=hash&amp;ref_src=twsrc%5Etfw\">#design<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/UI?src=hash&amp;ref_src=twsrc%5Etfw\">#UI<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/UXdesign?src=hash&amp;ref_src=twsrc%5Etfw\">#UXdesign<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/tips?src=hash&amp;ref_src=twsrc%5Etfw\">#tips<\/a><\/p>&mdash; WalkMe (@WalkMeInc) <a href=\"https:\/\/twitter.com\/WalkMeInc\/status\/1027249842748358658?ref_src=twsrc%5Etfw\">August 8, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>However, there is another key piece of the product life cycle that is often overlooked: product adoption.<\/p>\n\n\n\n<p>Product adoption, or <a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">digital adoption<\/a>, means that users can use digital tools as they are intended and to their fullest extent.&nbsp;<\/p>\n\n\n\n<p>A product\u2019s design certainly affects how easily users can learn and adopt a new tool \u2013 but it is only one of several factors that impact the product adoption cycle.<\/p>\n\n\n\n<p>Design thinking can also be used to solve other stages in that cycle, such as:<\/p>\n\n\n\n<p><strong>User onboarding.<\/strong> First impressions matter, in both software and life. The first time a <a href=\"https:\/\/www.walkme.com\/blog\/user-onboarding-software\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">new user opens up a new application<\/a>, they are confronted with an entirely new interface. At this point, it is essential to provide a product tour or a walkthrough, which can dramatically reduce abandonment rates.<\/p>\n\n\n\n<p><strong>Training.<\/strong> To actually <a href=\"https:\/\/www.digital-adoption.com\/product-value\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">realize a product\u2019s value<\/a>, users must actually be proficient with it. Training remedies that problem, improving users\u2019 proficiency, productivity, engagement, and satisfaction. It is important to note, though, that not all training is created equal. The best option is in-app training, offered through digital adoption solutions, since information is contextualized and immediately relevant.<\/p>\n\n\n\n<p><strong>Self-service.<\/strong> Users will inevitably have questions about tasks or workflows. Though human technical support should always be an option, automated <a href=\"https:\/\/www.walkme.com\/blog\/deep-dive-self-service\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">self-service<\/a> can decrease wait time and technical support costs. Chatbots, for instance, can be used to provide in-app support, without requiring human intervention.<\/p>\n\n\n\n<p>By approaching adoption through the lens of design, product teams can find new and innovative ways of improving important user metrics, such as time-to-productivity, user satisfaction, and user retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts: Redesigning for a new era<\/strong><\/h2>\n\n\n\n<p>At the time of this writing, the COVID-19 pandemic is still underway, and businesses around the world are rethinking their products and product adoption strategies.<\/p>\n\n\n\n<p>In today\u2019s remote world, it is more important than ever to design great products and great user experiences.<\/p>\n\n\n\n<p>Design thinking and the other design strategies mentioned above are a must, but it is equally important to have a powerful product adoption plan.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-solutions\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Digital adoption solutions<\/a> give product teams an edge when onboarding and training new users. <a href=\"https:\/\/www.walkme.com\/digital-adoption-platform\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">DAP<\/a> greatly simplifies user onboarding, training, and self-service, which, in turn, dramatically shortens learning curves and boosts user engagement.<\/p>\n\n\n\n<a href=\"javascript:;\" class=\"popup-threefields m-element-hidden j-initiator j-paid_post_feature\" id=\"imgpng\" form-type-id=\"imgpng\"><img decoding=\"async\" class=\"initiator-image\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/06\/Ensure-Customer-Satisfaction-1200x628-1.jpg\"\/><\/a>\n","protected":false},"excerpt":{"rendered":"Design thinking is one of many design approaches that can help product teams create designs that are more relevant, useful,<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":9176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,86],"tags":[283,348,201,233,436,228,439,97,178],"class_list":["post-9167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-user-experience","tag-agile","tag-design-thinking","tag-digital-adoption","tag-lean","tag-product-adoption","tag-product-design","tag-product-management","tag-user-experience","tag-wmb-to"],"acf":{"__coauthors":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Design Thinking?<\/title>\n<meta name=\"description\" content=\"What is design thinking? 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