{"id":8974,"date":"2020-07-08T08:48:12","date_gmt":"2020-07-08T08:48:12","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=8974"},"modified":"2023-05-08T08:10:06","modified_gmt":"2023-05-08T08:10:06","slug":"into-the-next-normal","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/into-the-next-normal\/","title":{"rendered":"Into the Next Normal and Beyond: How a Digital Adoption Strategy Accelerates Digital Transformation"},"content":{"rendered":"\n<p><em>\u201cIt is increasingly clear our era will be defined by a fundamental schism: the period before COVID-19 and the new normal that will emerge in the post-viral era: the \u2018next normal.\u2019\u201d <\/em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/industries\/healthcare-systems-and-services\/our-insights\/beyond-coronavirus-the-path-to-the-next-normal\" target=\"_blank\">McKinsey<\/a>)<br><br>The <a rel=\"noreferrer noopener\" href=\"https:\/\/www.walkme.com\/blog\/next-normal\/\" target=\"_blank\">Next Normal<\/a> is officially here. Organizations now need to focus their energies on defining their digital strategies to keep pace with a changing workforce, new customer journeys, and updated technology.  <a href=\"https:\/\/www.walkme.com\/elm\/next-normal-and-beyond\/?camp=TL-nextnormal\" target=\"_blank\" rel=\"noreferrer noopener\">WalkMe\u2019s Next Normal white paper<\/a> delves into the challenges of this new era and explains why a digital adoption strategy is crucial to organizations today.&nbsp;<br><br>Read the <strong><a href=\"https:\/\/www.walkme.com\/elm\/next-normal-and-beyond\/?camp=TL-nextnormal\" target=\"_blank\" rel=\"noreferrer noopener\">full white paper here<\/a><\/strong> or continue on for key takeaways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital strategies in the Next Normal<\/strong><\/h2>\n\n\n\n<p><strong> <\/strong>Surviving and thriving are two different states of being. In order to excel at the latter, <a href=\"https:\/\/www.walkme.com\/elm\/next-normal-and-beyond\/?camp=TL-nextnormal\" target=\"_blank\" rel=\"noreferrer noopener\">WalkMe\u2019s Next Normal white paper<\/a> examines three areas that require attention and investment to reinvent digital strategies:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Workforce Agility:<\/em> empowering <a rel=\"noreferrer noopener\" href=\"https:\/\/www.walkme.com\/blog\/how-to-improve-productivity\/\" target=\"_blank\">flexible work environments<\/a><\/li><li><em>Customer Journeys<\/em>: empowering contactless consumer engagement<\/li><li><em>Technology Modernization<\/em>: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.walkme.com\/blog\/seamless-cloud-migration\/\" target=\"_blank\">expediting cloudification<\/a> and better leveraging data<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acceleration of digital adoption<\/strong><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/from-surviving-to-thriving-reimagining-the-post-covid-19-return\" target=\"_blank\">Mckinsey<\/a> cites the acceleration of digital adoption as one of the main components to thriving in the Next Normal. Digital adoption has an impact on a myriad of business activities and processes, resulting in increased efficiency, transparency, and lower costs. <\/p>\n\n\n\n<p>From improving <a href=\"https:\/\/www.walkme.com\/glossary\/employee-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee training<\/a> with digital tools and applications (in-office or remote) to reducing support overhead, a digital adoption solution gives organizations visibility into how their software is actually being used. <\/p>\n\n\n\n<p>In the <a href=\"https:\/\/www.walkme.com\/elm\/next-normal-and-beyond\/?camp=TL-nextnormal\" target=\"_blank\" rel=\"noreferrer noopener\">white paper<\/a>, use-cases are highlighted where companies implemented a digital adoption solution and the significant changes their organizations experienced soon after.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital transformation today<\/strong><\/h2>\n\n\n\n<p>Prior to the pandemic, many companies were in the process of digital transformation, each with varying speeds. In fact, over the past few years organizations have invested billions in digital transformation. By 2023, it\u2019s <a href=\"https:\/\/www.businesswire.com\/news\/home\/20191028005458\/en\/Worldwide-Spending-on-Digital-Transformation-Will-Reach-2.3-Trillion-in-2023-More-Than-Half-of-All-ICT-Spending-According-to-a-New-IDC-Spending-Guide\" target=\"_blank\" rel=\"noreferrer noopener\">estimated<\/a> that those costs will amount to $2.3 trillion.<br><br>In today\u2019s Next Normal environment, digital transformation is a must-have. And in order to accelerate, optimize, and realize the return on software investments, a digital adoption strategy is key.\u00a0<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.walkme.com\/elm\/next-normal-and-beyond\/?camp=TL-nextnormal\">Read the full white paper now<\/a><\/strong>.<\/p>\n\n\n\n<a href=\"javascript:;\" class=\"popup-threefields m-element-hidden j-initiator j-paid_post_feature\" id=\"imgpng\" form-type-id=\"imgpng\"><img decoding=\"async\" class=\"initiator-image\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/04\/Change-Management-A-min_8643bf07.png\"\/><\/a>\n","protected":false},"excerpt":{"rendered":"\u201cIt is increasingly clear our era will be defined by a fundamental schism: the period before COVID-19 and the new<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":9834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-8974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Into the Next Normal and Beyond: Digital Adoption Accelerates Digital Transformation<\/title>\n<meta name=\"description\" content=\"Read WalkMe\u2019s white paper as it delves into the challenges of the Next Normal and explains why a digital adoption strategy is crucial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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