{"id":8206,"date":"2020-05-01T14:23:00","date_gmt":"2020-05-01T14:23:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=8206"},"modified":"2023-05-08T07:48:26","modified_gmt":"2023-05-08T07:48:26","slug":"wes-bush-walkme-webinar","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/wes-bush-walkme-webinar\/","title":{"rendered":"Lead from Anywhere: Wes Bush Shares How to Grow Your Business During Disruption"},"content":{"rendered":"\n

Wes Bush<\/a>, the founder and CEO of Product-Led Institute and the bestselling author of the book, Product-Led Growth (How To Build a Product That Sells Itself)<\/em>, kicked off our Lead from Anywhere webinar series<\/a>. Bush\u2019s session entitled \u201cHow to Grow Your Business During Disruption\u201d focused on why product-led growth is so crucial right now. <\/p>\n\n\n\n

Bush defines product-led growth as, \u201ca go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.\u201d Delving deeper into what makes customers devoted to a particular product or brand, Bush laid out some ways to remove pain and friction to the customer experience. Starting with onboarding, Bush advised marketers to minimize the number of required steps for a user to experience value. <\/p>\n\n\n\n

Here is a taste of Wes Bush\u2019s webinar: <\/p>\n\n\n\n

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