{"id":793,"date":"2016-03-19T00:10:03","date_gmt":"2016-03-19T00:10:03","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=793"},"modified":"2023-05-02T15:41:24","modified_gmt":"2023-05-02T15:41:24","slug":"the-key-to-user-engagement-product-adoption-and-sales","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/the-key-to-user-engagement-product-adoption-and-sales\/","title":{"rendered":"Personalization Is the Key to Success \u2014 Here\u2019s Why"},"content":{"rendered":"

I just love getting a haircut at my local barber shop. <\/span><\/p>\r\n

Why? <\/span><\/p>\r\n

\u2022 The employees greet me by my name when I enter the shop. <\/span><\/p>\r\n

\u2022 My barber knows my preferred hairstyle, so I don\u2019t have to explain what I want each time. <\/span><\/p>\r\n

\u2022 The receptionist knows I like mint tea, so he makes me a cup when he sees me. <\/span><\/p>\r\n

Think about it\u2026 <\/span><\/p>\r\n

Not having to explain my hairstyle every time is nice, but it also feels really good to be remembered and treated with a high level of personalization.<\/span><\/p>\r\n

In business, this personal touch goes a long way<\/a>. When I experience it as a customer, I tip, I keep coming back, and I recommend the service to my friends. <\/span><\/p>\r\n

The Online Experience, Personalized! <\/span><\/h2>\r\n

When it comes to using software and websites, this type of personal touch is much harder to achieve. <\/span>Such level of personalization can only be obtained with the help of specialized data analysis systems.<\/span><\/p>\r\n

With this in mind, it is no wonder that when we use a new software or make an online purchase, our online experience tends to be dull and impersonal. It is not that managers and executives don\u2019t understand the importance of personalization. <\/span><\/p>\r\n

Most executives I talk to are well aware of the benefits of enhanced user experience and personalization. When these executives envision personalized online communication, they see unique messages that are served to specific users at the right time, in the right sequence and with the right context. <\/span><\/p>\r\n

Until recently, these capabilities were not in the reach of most companies, and very few organizations like Amazon, Netflix and TripAdvisor could utilize them effectively at scale. <\/span><\/p>\r\n

Enter the World of Personalization Engines <\/span><\/h2>\r\n

Thanks to powerful personalization engines, more businesses and organizations can now reap the benefits of true 1-to-1 online communication at scale. <\/span><\/p>\r\n

At WalkMe, the enterprise-level guidance and engagement platform, we help some of the world\u2019s largest organizations to make their websites and software more simple to use. <\/span><\/p>\r\n

Our onscreen, step-by-step contextual guidance helps employees and customers complete any online task, effortlessly. <\/span><\/p>\r\n

Now, with our new and improved personalization engine, our customers see more user engagement, product adoption and sales. <\/span><\/p>\r\n

Let\u2019s look at a few examples:<\/h2>\r\n

Banking and Financial Institutes<\/span><\/h2>\r\n

\"WalkThru<\/a><\/p>\r\n

A bank, which uses WalkMe to help customers complete tasks more easily on its online banking portal, wanted to encourage customers to invest in CDs and stock market portfolios. <\/span><\/p>\r\n

To make the experience more personalized and drive customers to action, WalkMe now displays a popup module (aka ShoutOut) when a user logs in to the online banking environment. <\/span><\/p>\r\n

WalkMe\u2019s personalization engine displays the customer\u2019s name and account balance in the popup, and below the balance it presents the customer with investment options that are hyper relevant to that user. <\/span><\/p>\r\n

 <\/p>\r\n

Hi Brian! <\/strong><\/p>\r\n

We noticed that your current balance is: $455,392 <\/span><\/p>\r\n

\u2022 Learn about our savings plans <\/span><\/p>\r\n

\u2022 Learn how you can build an investment portfolio <\/span><\/p>\r\n

SaaS Providers <\/span><\/h2>\r\n

\"personalized<\/p>\r\n

A software company, which uses WalkMe to onboard new users successfully<\/a>, wanted to encourage more trial users to upgrade to a paid account. <\/span><\/p>\r\n

To make the experience more personalized and drive customer to action, WalkMe now displays a ShoutOut when a trial user logs into the system. <\/span><\/p>\r\n

Then, WalkMe\u2019s personalization engine displays the customer\u2019s name in the ShoutOut, along with calls to action that drive trial users to upgrade their accounts. <\/span><\/p>\r\n

 <\/p>\r\n

Hi John! <\/strong><\/p>\r\n

You have 5 days left for your trial.<\/span><\/p>\r\n

\u2022 See how company X doubled their revenue using our solution <\/span><\/p>\r\n

\u2022 Upgrade to Pro now and enjoy a 50% discount for your first year <\/span><\/p>\r\n

Inside Sales Department in a Large Corporation<\/span><\/h2>\r\n

A large corporation, which uses WalkMe to train new sales reps on Salesforce, wanted to accelerate the time it takes new sales reps to get to full competence. <\/span><\/p>\r\n

To make the experience more personalized and give employees the right resources, WalkMe now displays a ShoutOut when an employee logs into the Salesforce environment. <\/span><\/p>\r\n

Then, WalkMe\u2019s personalization engine identifies the the user role (Sales in this case). It displays the employee\u2019s name in the ShoutOut, along with relevant recommendations for step-by-step Walk-Thrus that the user can complete in order to build competence. <\/span><\/p>\r\n

 <\/p>\r\n

Hi Katie! <\/strong><\/p>\r\n

We can see you\u2019re from Sales. To familiarize yourself with Salesforce more quickly, go through these tasks: <\/span><\/p>\r\n

\u2022 See how to create a new lead \u2022 See how to create a pricebook <\/span><\/p>\r\n

\u2022 Click here to go through the full Salesforce training <\/span><\/p>\r\n

As you can see, WalkMe identifies users before they interact with the system. Then, WalkMe presents data and content that are specifically tailored to that user\u2019s roles, needs and preferences. <\/span><\/p>\r\n

By doing so, WalkMe successfully personalizes the user experience and delivers measurable, rock-solid results. <\/span><\/p>\r\n

Want to know more about WalkMe? You can try it here for free<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"I just love getting a haircut at my local barber shop. Why? \u2022 The employees greet me by my name…<\/span>","protected":false},"author":246,"featured_media":4033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88,89],"tags":[181,140,189],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-digital-transformation","tag-customer-service","tag-improve-customer-experience","tag-wmb-cx"],"acf":{"__coauthors":null},"yoast_head":"\nPersonalization is the Key to Superior Customer Experience<\/title>\n<meta name=\"description\" content=\"As customers, we value and reward personalized services. 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