{"id":7247,"date":"2020-01-06T06:23:00","date_gmt":"2020-01-06T06:23:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=7247"},"modified":"2022-07-13T09:33:31","modified_gmt":"2022-07-13T09:33:31","slug":"mwc-2020","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/mwc-2020\/","title":{"rendered":"The DX Enthusiast\u2019s Guide to MWC 2020"},"content":{"rendered":"\n\n\n

If you need to be up to date on all things DX (digital transformation), then you absolutely need to know about the upcoming Mobile World Congress<\/a> taking place in Barcelona this February.<\/p>\n\n\n\n

As leading-edge technology continues to penetrate all markets and industries, mobile is quickly becoming a preferred device, even at work. In short, if your product doesn\u2019t have mobile capabilities, then you\u2019re already behind.<\/p>\n\n\n\n

At MWC, the biggest and brightest tech leaders will share, demonstrate, and network, bringing the world an unprecedented amount of mobile innovations.<\/p>\n\n\n\n

The Details<\/h2>\n\n\n\n
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Where: Barcelona, Spain<\/strong><\/p>\n\n\n\n

When: February 24-27, 2020<\/strong><\/p>\n\n\n\n

Theme: Limitless Intelligent Connectivity<\/strong><\/p>\n\n\n\n

Who: Over 109,000 attendees from 198 different countries 59% of whom are C-level executives<\/strong><\/p>\n\n\n\n

Register: Here<\/strong><\/p>\n<\/div>\n\n\n\n

The Event Topics<\/h2>\n\n\n\n

AI – Artificial Intelligence <\/h3>\n\n\n\n

In-depth look at how it\u2019s developing, its potential, and the impact that it\u2019s currently having on the world of mobile.<\/p>\n\n\n\n

5G Connectivity<\/h3>\n\n\n\n

This covers all-things connectivity from tools, best practices, regulation, and current market trends.<\/p>\n\n\n\n

Customer Engagement<\/h3>\n\n\n\n

Engagement is and has always been a major player in the business of online mobile capabilities. This is a cross-industry assessment at what\u2019s working and what\u2019s next for mobile engagement.<\/p>\n\n\n\n

Industry X<\/h3>\n\n\n\n

How can mobile capabilities be efficiently monetized? These are the challenges and opportunities for data analytics and new revenue through mobile digital transformation.<\/p>\n\n\n\n

Media & Entertainment<\/h3>\n\n\n\n

Media content is continuing to evolve. Just as we\u2019ve seen TV and movie networks like Netflix and Apple TV develop, the door for mobile media to expand and evolve is wide open. Take a look at what\u2019s up and coming.<\/p>\n\n\n\n

Our Planet<\/h3>\n\n\n\n

In an effort to improve rather than negatively contribute to the ever-growing environmental crisis, MWC has asserted that our planet\u2019s well-being is a fundamental theme of this year\u2019s most poignant gathering of mobile minds world-wide.<\/p>\n\n\n\n

Security & Privacy<\/h3>\n\n\n\n

As internet threats and privacy scandals are uncovered, the need for more open and thorough discussion into privacy responsibilities has become more relevant than ever. This inevitable element of the industry is complex and full of opportunity. <\/p>\n\n\n\n

The Event Speakers<\/h2>\n\n\n\n

This conference boasts over 70 confirmed speakers<\/a> that cross all industries and roles. From the CEO of Nokia to the Digital Transformation Officer of Airbus, the plethora of wisdom to be shared is bound to be epic.<\/p>\n\n\n\n

Beyond Telecom<\/h2>\n\n\n\n

This event is not just about mobile digital capabilities. It is an opportunity for all tech companies to showcase their unique and cutting edge innovations, ideas, and advances. Mobile represents the full capabilities of any given app or technology. We have transitioned out of a reality in which work happens on the computer, and the phone is reserved for personal use. All top-quality software is now cross-platform to an extent. <\/p>\n\n\n\n

But there is a gap.<\/p>\n\n\n\n

As digital customer experience expectations continue to rise, all users, from employees to customers, expect a personalized and flawless experience<\/a>. Even in companies that aren\u2019t necessarily technology-oriented, the employees are digital-users and need streamlined efficiency to use a given software and to deliver on that software\u2019s ROI<\/a>. When users are unable to achieve their goals easily, they are instructed to call customer service or their company\u2019s internal IT department. <\/p>\n\n\n\n

The inability to problem-solve and automate within a software program is costly, frustrating, and often begs the question: is this app worth it?<\/p>\n\n\n\n

A Digital Solution For All Devices<\/h2>\n\n\n\n

WalkMe is a cross-platform and cross-device application<\/a>, which means that whatever automation, guidance, reminders, and data insight that you get for your multiple apps through using our Digital Adoption Platform, you can access on your phone as well. <\/p>\n\n\n\n

Realize the Digital Promise <\/h3>\n\n\n\n

Regardless of device, this is what a company gains from a DAP (Digital Adoption Platform):<\/p>\n\n\n\n