{"id":6288,"date":"2019-04-15T14:59:57","date_gmt":"2019-04-15T14:59:57","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=6288"},"modified":"2023-05-02T15:52:46","modified_gmt":"2023-05-02T15:52:46","slug":"digital-fatigue-business-process","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/digital-fatigue-business-process\/","title":{"rendered":"How Much Is \u2018Digital Fatigue\u2019 Costing You?"},"content":{"rendered":"\r\n<p>You\u2019re doing everything in <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/digital-transformation-decoded\/\" rel=\"noreferrer noopener\">digital transformation right<\/a>. Except for one thing.<\/p>\r\n\r\n\r\n\r\n<p>As you add more advanced digital tools to your software lineup, your employees\u2019 potential for unlocking new insights, evolving the business model, and better meeting the needs of your customers is higher than ever.<\/p>\r\n\r\n\r\n\r\n<p>But there is something ailing your workforce: digital fatigue. Left untreated, the potential of your digital and <a target=\"_blank\" href=\"https:\/\/change.walkme.com\/strategies-for-organizational-transformation\/\" rel=\"noreferrer noopener\">organizational transformation<\/a> is automatically capped \u2014 not to mention your ROI.<\/p>\r\n\r\n\r\n\r\n<p><em><strong><a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-solution\/?utm_source=blog&amp;utm_medium=inlink&amp;utm_campaign=proceed_ratio\" rel=\"noreferrer noopener\">Dive Deeper: Foregoing Software &#8220;Insurance&#8221; Is Your Most Expensive Mistake<\/a><\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Digital fatigue: A definition<\/h2>\r\n\r\n\r\n\r\n<p>Digital fatigue is a state of mental exhaustion and disengagement that occurs among people who are required to use numerous digital tools and apps concurrently.<\/p>\r\n\r\n\r\n\r\n<p>I\u2019m not talking about using your smartphone while watching TV. I\u2019m talking about juggling processes across a dozen enterprise platforms, while still meeting expectations for performance and productivity.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Digital fatigue is endemic in the modern workplace<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_1183089445-1.jpg\" alt=\"user onboarding\" class=\"wp-image-6291\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_1183089445-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_1183089445-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_1183089445-1.jpg?resize=600,400 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<p>The average medium- to large-size enterprise has more than 300 mission-critical apps, while individual employees are tasked to gain proficiency on nine to 12 or even more, according to various studies.<\/p>\r\n\r\n\r\n\r\n<p>But digital fatigue is not just caused by the sheer volume of technology employees are required to work on.<\/p>\r\n\r\n\r\n\r\n<p><strong>In an unprecedented <\/strong><a target=\"_blank\" href=\"https:\/\/www.walkme.com\/knowledge\/drive-digital-adoption-with-optimized-business-processes\/\" rel=\"noreferrer noopener\"><strong>study<\/strong><\/a><strong>, WalkMe was able to identify two more profound contributors \u2014 the actual time and number of steps required to complete processes on enterprise software.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Digital business processes that are time- and cognitively intensive not only drive digital fatigue, they actually lead employees to quit the process altogether. The consequences of this extend far beyond <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/employee-experience\/\" rel=\"noreferrer noopener\">employee frustration<\/a>, all the way into the territory of compromised data integrity, lost productivity, and missed business opportunities.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">By the numbers: The cost of business process failure<\/h2>\r\n\r\n\r\n\r\n<p>Using WalkMe\u2019s recently upgraded analytics platform <a target=\"_blank\" href=\"https:\/\/support.walkme.com\/knowledge-base\/what-is-the-new-insights\/\" rel=\"noreferrer noopener\">Insights<\/a>, we analyzed data from a sample size of 117 customers and more than 117,240 end users of leading HCM and CRM systems.<\/p>\r\n\r\n\r\n\r\n<p>There were two main parameters under evaluation: the <strong>optimal number of steps<\/strong> and the <strong>optimal amount of time<\/strong> it took to complete tasks on enterprise software, both with and without automation.<\/p>\r\n\r\n\r\n\r\n<p>The business processes evaluated encompassed a broad range of complexity, with a few processes exceeding 90 steps!<\/p>\r\n\r\n\r\n\r\n<p>After eliminating these outliers, the study focused on 765 business processes that included between four and 26 steps. Such processes included:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>Completing sales forms<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_380011594-1.jpg\" alt=\"software usability\" width=\"400\" height=\"267\"><\/li><li>Sales forecasting<\/li><li>Performance management<\/li><li>Expense claims<\/li><li>CRM contact management<\/li><li>Updating personal information<\/li><li>Onboarding a new employee<\/li><\/ul>\r\n\r\n\r\n\r\n<p>Upon analyzing the&nbsp; number of steps and duration of time to complete these processes, WalkMe found out the following on user success\/failure rates:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Amount of time<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Ideally, business processes should not take more than 70 seconds. <\/strong>If a process takes less than 70 seconds, there is a 70% success rate by users.<\/li><li>If the process requires more than two minutes, 50% of users will drop.<\/li><\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Number of steps<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>The ideal number of steps in a process is five steps.<\/strong> If a process requires five steps or fewer, there is a 70% success rate.<\/li><li>If a process requires more than five steps, it\u2019s more likely users will drop.<\/li><\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The impact of process automation<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Users are 65% more likely to successfully complete a process with the help of process automation.<\/strong><\/li><li>With process automation, the completion rate of a given sample was 81%, compared to 49% without automation.<\/li><li>Before adding automation, employees could complete six steps in 120 seconds. With process automation, they were able to complete 3x more \u2014 19 steps.<\/li><\/ul>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.walkme.com\/pages\/software-2-4-d-eliminate-frustration-instantly\/?eco=digitaltr&amp;adin=digital-fatigue-business-process-ll01&amp;land=software-2-4-d-eliminate-frustration-instantly&amp;pitch=Adoption-Promotion\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Instantly simplify usability on employee software with WalkMe. Request a demo.<\/strong><\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What does it mean?<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_1044298699-1.jpg\" alt=\"employee training\" class=\"wp-image-6292\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_1044298699-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_1044298699-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/shutterstock_1044298699-1.jpg?resize=600,400 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<p>Inefficient, redundant, and time-consuming processes expose your workforce to the threat of digital fatigue.<\/p>\r\n\r\n\r\n\r\n<p>When someone quits a process in the middle, they are either not finishing a task at all, or potentially finding a nonsanctioned workaround. The effects of low <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/digital-freedom-employee-productivity-webinar\/\" rel=\"noreferrer noopener\">employee productivity<\/a> and inaccuracy can quickly <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-strategy\/\" rel=\"noreferrer noopener\">stifle the potential of your digital transformation<\/a>, and cost you in critical ways.<\/p>\r\n\r\n\r\n\r\n<p>In addition to the consequences of \u201cdropping off\u201d before completing a task, complex processes contribute to frustration, disengagement, and overall worse employee experience.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The prognosis is good<\/h2>\r\n\r\n\r\n\r\n<p>The study clearly highlights the need to keep business process short and as simple as possible. It also shows <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/robotic-process-automation\/\" rel=\"noreferrer noopener\">how helpful automation can be<\/a> for improving efficiency and task completion.<\/p>\r\n\r\n\r\n\r\n<p>For the first time, we have the ability to <em>quantify <\/em>the factors that lead to digital fatigue and capped productivity. Although every organization\u2019s processes are different, understanding these benchmarks (five steps and less than 70 seconds), makes it possible to optimize and achieve higher success rates.<\/p>\r\n\r\n\r\n\r\n<p>The prognosis is made even brighter with the help of inline job aids that provide <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/contextual-learning-employee-training\/\" rel=\"noreferrer noopener\">in-app contextual guidance<\/a> and real-time support. Such tools, like WalkMe\u2019s <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/digital-adoption-platform\/\" rel=\"noreferrer noopener\">Digital Adoption Platform (DAP)<\/a> work across all software and apps to ensure users successfully accomplish business processes.<\/p>\r\n\r\n\r\n\r\n<p>In a world saturated with technology, lifting the learning burden from employees\u2019 shoulders as much as possible is paramount. Support solutions that automate processes and guide users through tasks are both the prevention and the cure to digital fatigue.<\/p>\r\n\r\n\r\n\r\n<p><em><strong>To download the full report, <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/knowledge\/drive-digital-adoption-with-optimized-business-processes\/\" rel=\"noreferrer noopener\">click here<\/a>.<\/strong><\/em><\/p>\r\n\r\n\r\n<div class=\"blog-bottom-text-main\"><div class=\"blog-bottom-text-sub\"><p><span><em><strong>WalkMe\u2019s Digital Adoption Platform (DAP)<\/strong> transforms the user experience in today\u2019s overwhelming digital world. Using artificial intelligence, engagement, guidance, and automation, WalkMe\u2019s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website. Discover how a DAP can revolutionize your business.<\/em><\/span><\/p> <div class=\"blog-bottom-link\"><a href=\"https:\/\/www.walkme.com\/pages\/dap-cv-2-help-your-users-engage-technology\/?amp;eco=digitaltr&amp;adin=digital-fatigue-business-process-al01&amp;land=dap-cv-2-help-your-users-engage-technology&amp;pitch=Adoption-Promotion%20\" class=\"short-link-class btn-short-link-class\" target=\"_blank\" rel=\"noopener\">Request a Demo<\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"You\u2019re doing everything in digital transformation right. Except for one thing. As you add more advanced digital tools to your<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":171,"featured_media":6289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[201,153],"class_list":["post-6288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-digital-adoption","tag-wmb-dt"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Is \u2018Digital Fatigue\u2019 Costing You? - WalkMe Blog<\/title>\n<meta name=\"description\" content=\"The number of digital tools employees use can be overwhelming, but there is another even more profound factor of digital fatigue to watch out for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/digital-fatigue-business-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Is \u2018Digital Fatigue\u2019 Costing You? - WalkMe Blog\" \/>\n<meta property=\"og:description\" content=\"The number of digital tools employees use can be overwhelming, but there is another even more profound factor of digital fatigue to watch out for.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.walkme.com\/blog\/digital-fatigue-business-process\/\" \/>\n<meta property=\"og:site_name\" content=\"WalkMe Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-15T14:59:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-02T15:52:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/Add-a-subheading-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Adika, CEO &amp; Co-Founder, WalkMe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/04\/Add-a-subheading-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Adika, CEO &amp; Co-Founder, WalkMe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.walkme.com\/blog\/digital-fatigue-business-process\/\",\"url\":\"https:\/\/www.walkme.com\/blog\/digital-fatigue-business-process\/\",\"name\":\"How Much Is \u2018Digital Fatigue\u2019 Costing You? 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