{"id":6023,"date":"2019-02-21T12:43:28","date_gmt":"2019-02-21T12:43:28","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=6023"},"modified":"2023-12-06T05:20:40","modified_gmt":"2023-12-06T05:20:40","slug":"digital-enablement-hr","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/digital-enablement-hr\/","title":{"rendered":"Why \u2018Digital Enablement\u2019 Should Be a Top Priority for HR Leaders"},"content":{"rendered":"<p>We are at the edge of a new paradigm \u2014 the realm of human resources is expanding faster than ever before.<\/p>\n<p>As <a href=\"https:\/\/www.walkme.com\/blog\/digital-transformation-decoded\/\" target=\"_blank\" rel=\"noopener\">digital technologies<\/a> permeate the workplace, it is up to us to make sure our <a href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-solution\/\" target=\"_blank\" rel=\"noopener\">digital tools<\/a> and <a href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-strategy\/\" target=\"_blank\" rel=\"noopener\">strategies<\/a> position our people, teams, and businesses to succeed.<\/p>\n<p>In his landmark report \u201c<a href=\"https:\/\/joshbersin.com\/hr-tech-disruptions-for-2019\/\" target=\"_blank\" rel=\"nofollow noopener\">HR Technology Market 2019: Disruption Ahead<\/a>,\u201d Josh Bersin outlines 12 key areas of focus for HR leaders. These include diversity and inclusion, compensation, <a href=\"https:\/\/www.walkme.com\/blog\/best-practices-for-employee-productivity\/\" target=\"_blank\" rel=\"noopener\">employee productivity<\/a>, <a href=\"https:\/\/www.walkme.com\/blog\/employee-development\/\" target=\"_blank\" rel=\"noopener\">career development<\/a>, and more. His points cover a broad range of topics, but there\u2019s something that each has in common \u2014 the need for advanced digital tools.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6030\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/Text-placeholder.jpg\" alt=\"digital enablement\" width=\"1000\" height=\"300\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/Text-placeholder.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/Text-placeholder.jpg?resize=300,90 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>In order for these investments to pay off, it is critical HR leaders keep one thing front and center: digital enablement.<\/strong><\/p>\n<p>Unless your employees can <a href=\"https:\/\/www.walkme.com\/blog\/everything-digital-adoption\/\" target=\"_blank\" rel=\"noopener\">use your digital tools<\/a> to their maximum capabilities, it will be impossible to take that leap into the new digital era.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff9900;\"><em><strong><a style=\"color: #ff9900;\" href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-solution\/?utm_source=blog&amp;utm_medium=inlink&amp;utm_campaign=proceed_ratio\" target=\"_blank\" rel=\"noopener\">Dive Deeper: How Foregoing Software Insurance Can Become Your Most Expensive Mistake<\/a><\/strong><\/em><\/span><\/p>\n\n<h2>Investment in HR tech is booming<\/h2>\n<p>The HR technology market grew by 10% in 2018, according to Bersin\u2019s report. The average large company now has 9.1 <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6027\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1224867607-1.jpg\" alt=\"digital enablement\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1224867607-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1224867607-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1224867607-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>core talent apps, up from seven in 2018, and spends $310 per employee per year. That\u2019s 29% more than last year.<\/p>\n<p>With more money being spent comes higher stakes. Digital tools that go unused or create <a href=\"https:\/\/www.walkme.com\/blog\/automation-system-efficiency\/\" target=\"_blank\" rel=\"noopener\">bottlenecks instead of efficiencies<\/a> will have major consequences for both users and company finances.<\/p>\n<p>Because of this, Bersin suggests companies will be more discretionary with their tech investments going forward, with a greater focus on ROI, productivity, and digital enablement.<\/p>\n\n<h2>4 areas where digital enablement matters most<\/h2>\n<p>I won\u2019t discuss all 12 topics Bersin outlined in his report. I\u2019ll focus on the four that I believe wage the biggest influence over employee success.<\/p>\n\n<ul>\n \t<li>Productivity<\/li>\n \t<li>The employee experience<\/li>\n \t<li>Employee engagement and culture<\/li>\n \t<li>Training<\/li>\n<\/ul>\n<h3>1. Raise employee productivity to the next level<\/h3>\n<p>Unlike 20 years ago, when processes like employee management and payroll were all conducted behind the scenes, the emergence of cloud-based platforms enables employees to interface with key HR tasks themselves.<\/p>\n<p>While this inclusiveness can help streamline HR processes across the organization, these tools \u201cmust also be useful, productive, and engaging to employees directly,\u201d Bersin states.<\/p>\n<p>What we\u2019ve learned at WalkMe is that it doesn\u2019t take long for the initial excitement associated with implementing a promising new HR tool to fade. Usability problems, lack of help resources, and <a href=\"https:\/\/www.walkme.com\/blog\/employee-experience\/\" target=\"_blank\" rel=\"noopener\">employee frustration<\/a> tear down any potential productivity gains the software offers.<\/p>\n<p>It\u2019s not enough to just manage HR functions. We need tools that enable productivity and actually help employees get their work done. That\u2019s where digital enablement comes into the picture.<\/p>\n<p>The only way to help employees boost productivity on these platforms is to take measures that ensure digital enablement. On-screen, real-time guidance, contextual learning, and knowledge sharing all support this goal.<\/p>\n<p>Whether you select a vendor that has these capabilities or implement an added solution that enables them, the key is understanding digital enablement <em>enables<\/em> productivity.<\/p>\n\n<h3>2. Don\u2019t underestimate the role of tech in the employee experience<\/h3>\n<p>The definition of \u201c<a href=\"https:\/\/www.walkme.com\/blog\/micro-moments-employee-experience\/\" target=\"_blank\" rel=\"noopener\">employee experience<\/a>\u201d includes everything from the physical office environment to <a href=\"https:\/\/www.walkme.com\/blog\/employee-development-plan\/\" target=\"_blank\" rel=\"noopener\">career development<\/a> <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6028\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_557092540-1.jpg\" alt=\"employee frustration\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_557092540-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_557092540-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_557092540-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>opportunities to the internet speed. While once, offering a great employee experience was a secondary concern, it has risen to the top (or needs to) of every HR leader\u2019s agenda.<\/p>\n<p>Providing an outstanding employee experience is not only critical for retaining talent and boosting engagement, but it\u2019s also a major part of the brand image potential candidates look at.<\/p>\n<p>With this in mind, HR should seek platforms that are not just easy to use, but that also simplify and even automate factors that affect the employee experience, according to Bersin.<\/p>\n<p>Because so much work is now performed on one software program or another, an employee\u2019s experience using digital tools has an outsized effect on their overall experience at work. Frustration and stress due to poor usability or processes that are too complex can drag down an otherwise great employee experience.<\/p>\n<p>Instead, look for ways to make using your digital tools simple and seamless.<\/p>\n<p>Simplicity is core to the digital enablement definition. If a process is confusing and time-consuming, it\u2019s not empowering. It doesn\u2019t allow users to do their work efficiently \u2014 or without a headache, for that matter.<\/p>\n<p>In the digital era, separating the employee experience from digital enablement will not serve you well.<\/p>\n<p style=\"text-align: center;\"><em><strong><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.walkme.com\/pages\/dap-2-4-d-worlds-first-adoption-platform\/?eco=digitaltr&amp;adin=digital-enablement-hr-al01&amp;land=dap-2-4-d-worlds-first-adoption-platform&amp;pitch=Adoption-Promotion\" target=\"_blank\" rel=\"noopener\">Make your HR tech seamless and support a positive employee experience with WalkMe. Request a demo.<\/a><\/span><\/strong><\/em><\/p>\n\n<h3>3. Maximize employee engagement and strengthen the culture<\/h3>\n<p>Today, a broad market place of engagement and culture assessment tools exists to help HR leaders understand what\u2019s working and what\u2019s not.<\/p>\n<p>The accuracy of these tools is fundamental to creating effective <a href=\"https:\/\/www.walkme.com\/blog\/employee-engagement\/\" target=\"_blank\" rel=\"noopener\">employee engagement<\/a> strategies. But even the best surveys will fall short of their potential without digital enablement built in.<\/p>\n<p>In other words, if your employees can\u2019t easily complete the surveys, they won\u2019t.<\/p>\n<p>Here\u2019s a real-life example of digital enablement success. Here at WalkMe, we decided to administer an enterprise-wide engagement survey to better understand how our employees feel about their roles and the company, where their pain points lie, and how we can fix them.<\/p>\n<p>The benchmark for completing such surveys is around 40%. After the survey was live for just two days, we already hit 50% completion across the entire organization. After a week, we had a 93% response rate.<\/p>\n<p><a href=\"https:\/\/www.walkme.com\/digital-adoption-platform\/\" target=\"_blank\" rel=\"noopener\">We used WalkMe<\/a>, our own digital enablement tool, to achieve this. By making engagement with the survey easy (through pop-ups and reminders on employees\u2019 Gmail accounts), getting it done was a no-brainer.<\/p>\n\n<h3>4. Focus on \u201clearning in the flow of work\u201d<\/h3>\n<p>\u201cWe are in a new era of corporate technology,\u201d Bersin states. While companies used to prioritize LMS tools \u2014 evidenced<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6029 alignright\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1110549203-1.jpg\" alt=\"employee training\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1110549203-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1110549203-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1110549203-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/> by an $8 billion investment in the last decade \u2014 that genre of <a href=\"https:\/\/www.walkme.com\/blog\/employee-training-manual-template\/\" target=\"_blank\" rel=\"noopener\">training solutions<\/a> is fading out.<\/p>\n<p>Today, tools that support \u201clearning in the flow of work\u201d are best suited to prepare employees for a fast-paced digital workplace. Why? Because they have digital enablement built in.<\/p>\n<p>Pulling an employee away from her work to complete a software training tutorial or watch a demo not only wastes time, but it\u2019s also usually not effective. Most people forget half of what they learn after a day. Instead, digital training solutions that enable learning in the flow of work provide the guidance necessary to complete unfamiliar tasks on new platforms with ease.<\/p>\n<p>With tools that enable contextual learning, employees don\u2019t need prior experience to complete even complex processes. Powered by machine learning and artificial intelligence, they are built to understand a user\u2019s goals, anticipate where friction might occur, and proactively deploy help.<\/p>\n\n<h3>Digital enablement will drive HR success<\/h3>\n<p>In the digital workplace, you need a digital mindset. But at the same time, you can\u2019t forget that employees are human beings. All of the emotional and experiential factors that affect your workforce\u2019s daily life bear an impact on their ability to contribute to the organization.<\/p>\n<p>It\u2019s your job to empower employees to succeed. With digital enablement at the core of each realm of HR, you\u2019ll head in the right direction.<\/p>\n<div class=\"blog-bottom-text-main\"><div class=\"blog-bottom-text-sub\"><p><span><em><strong>WalkMe\u2019s Digital Adoption Platform (DAP)<\/strong> transforms the user experience in today\u2019s overwhelming digital world. Using artificial intelligence, engagement, guidance, and automation, WalkMe\u2019s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website. Discover how a DAP can revolutionize your business.<\/em><\/span><\/p> <div class=\"blog-bottom-link\"><a href=\"https:\/\/www.walkme.com\/pages\/dap-cv-2-help-your-users-engage-technology\/?eco=digitaltr&amp;adin=digital-enablement-hr-al01&amp;land=dap-cv-2-help-your-users-engage-technology&amp;pitch=Adoption-Promotion%20\" class=\"short-link-class btn-short-link-class\" target=\"_blank\" rel=\"noopener\">Request a Demo<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"We are at the edge of a new paradigm \u2014 the realm of human resources is expanding faster than ever<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":6024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[201,249,153],"class_list":["post-6023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-digital-adoption","tag-human-resources","tag-wmb-dt"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why \u2018Digital Enablement\u2019 Should Be a Top Priority for HR Leaders - WalkMe Blog<\/title>\n<meta name=\"description\" content=\"In the digital workplace, the key to success is &quot;digital enablement.&quot; 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