{"id":5942,"date":"2019-02-11T10:44:31","date_gmt":"2019-02-11T10:44:31","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=5942"},"modified":"2023-05-02T15:45:14","modified_gmt":"2023-05-02T15:45:14","slug":"customer-experience-tips","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/customer-experience-tips\/","title":{"rendered":"Boost Engagement and Loyalty With These Customer Experience Tips"},"content":{"rendered":"We dress up for interviews, send formal thank you notes, and show up early on the first day. When starting something new, we make an effort to give a great first impression.\n\nThis is the mindset you should have when greeting potential customers. As a brand, you want to set a good first impression so that new customers are more likely to continue the relationship.\n\nIn today\u2019s marketplace, consumers have more choices than ever. Making a good first impression through a <a href=\"https:\/\/www.walkme.com\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener\">stellar customer experience<\/a> is essential to retention and engagement.\n\nHow can you make sure you provide the optimal first impression every time?\n<p style=\"text-align: center;\"><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.walkme.com\/blog\/customer-experience-culture\/?utm_source=blog&amp;utm_medium=inlink&amp;utm_campaign=proceed_ratio\" target=\"_blank\" rel=\"noopener\"><em><strong>Dive Deeper: If You Don&#8217;t Have a Customer-Obsessed Culture, You&#8217;re Losing<\/strong><\/em><\/a><\/span><\/p>\n\n<h2>4 customer experience tips that lead to greater customer loyalty<\/h2>\nThe surest way to provide a great first impression to every customer is to heed these four tips.\n<h3>1. Know what your customers want, and bake this into your CX strategy<\/h3>\nThe challenge of providing a <a href=\"https:\/\/www.walkme.com\/blog\/what-customer-experience-means\/\" target=\"_blank\" rel=\"noopener\">consistently engaging experience<\/a> is a challenge for many brands.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5947\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1064028809-1.jpg\" alt=\"customer experience\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1064028809-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1064028809-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_1064028809-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\n\nThis is especially true in the age of technology, in which much of the communication with a customer is done online. It is important to maintain a level of human touch and personalization to ensure a connection with your customers.\n\nWhen surveyed about the most important aspects of a positive customer experience, <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"nofollow noopener\">80% of Americans<\/a> listed speed, convenience, knowledgeable help, and friendly service. These four factors should be the <a href=\"https:\/\/www.walkme.com\/blog\/keeping-up-customer-expectations\/\" target=\"_blank\" rel=\"noopener\">top priorities<\/a> when working on your customer experience strategy.\n\nCompanies like Netflix and Spotify meld these factors seamlessly into their interfaces. Both use artificial intelligence to recommend new content that each customer might be interested in based on their listening or viewing history. Many e-commerce retailers do this too with items \u201cyou may also like.\u201d This level of personalization takes customer needs into consideration while adding engagement opportunities for the company.\n<h3>2. Make your value proposition clear<\/h3>\nYou want your value proposition to be immediately clear to potential customers. In a saturated business market, providing this information makes it easy for users to understand the ways in which your company is superior.\n\nCustomers will be attracted to your services or products if you prove that you can fulfill their needs. Just like in the first tip, understanding who your customers are and what they want is the preliminary tip. Then, you must be able to provide a high level of personalization, so that you can truly cater to each customer\u2019s individual needs.\n\nThis is among the most important customer experience tips, as it is fundamental for maintaining a loyal and engaged customer base.\n<h3>3. Make your website navigable and intuitive<\/h3>\nAs more and more shopping experiences take place online, a great <a href=\"https:\/\/www.walkme.com\/blog\/customer-experience-vs-user-journey\/\" target=\"_blank\" rel=\"noopener\">UX has become fundamental to solid CX<\/a>. A website, <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5948\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_359240399-2-1.jpg\" alt=\"UX design\" width=\"400\" height=\"260\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_359240399-2-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/shutterstock_359240399-2-1.jpg?resize=300,195 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>app, or platform that is <a href=\"https:\/\/www.walkme.com\/blog\/website-navigation-tools\/\" target=\"_blank\" rel=\"noopener\">easy to navigate<\/a> is <a href=\"https:\/\/www.walkme.com\/blog\/everything-digital-adoption\/\" target=\"_blank\" rel=\"noopener\">important for adoption<\/a>. On the other hand, sites that lack intuition and have complex interfaces often send customers away.\n\nBy making your website navigable and intuitive, you can bridge the gap between a customer and the information they seek.\n\nWe know that customers want knowledgeable help in a timely manner. By incorporating a <a href=\"https:\/\/www.walkme.com\/blog\/customer-experience-model\/\" target=\"_blank\" rel=\"noopener\">self-service solution<\/a> that offers on-screen guidance, you\u2019ll empower customers to be self-sufficient and find the information they need on their own. This improves customer satisfaction and lessens the pressure on your support team.\n\nAutomation is still gaining traction in the CX realm. When reaching out to a company, <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"nofollow noopener\">71% of Americans<\/a> prefer human interaction over an automated chatbot. While technology shouldn\u2019t completely replace the human touch, its ability to support a more seamless customer experience can be a much needed benefit.\n<p style=\"text-align: center;\"><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.walkme.com\/pages\/ux-corporate-3-discover-ultimate-boost-your-cx\/?eco=cx&amp;adin=customer-experience-tips-al01&amp;land=dap-cv-2-help-your-users-engage-technology&amp;pitch=Adoption-Promotion\" target=\"_blank\" rel=\"noopener\"><em><strong>The Digital Adoption Platform (DAP) is the ultimate navigational tool. Request a demo.<\/strong><\/em><\/a><\/span><\/p>\n\n<h3>4. Make sure your digital products and services work well the first time<\/h3>\nJust about one-third of consumers will give up on a brand they love <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"nofollow noopener\">after one bad experience<\/a>. And, a little under half of consumers will cut ties completely after several poor experiences.\n\nGiven the options customers have, it is so important to make sure you are providing a phenomenal customer experience right off the bat. Many times, companies include a trial or unpaid period for a customer to try their product. This is a crucial window to ensure that your product works perfectly. If there are glitches, the prospect may never become a paying customer.\n\nAfter experiencing glitchy behavior, <a href=\"https:\/\/techcrunch.com\/2013\/03\/12\/users-have-low-tolerance-for-buggy-apps-only-16-will-try-a-failing-app-more-than-twice\/\" target=\"_blank\" rel=\"nofollow noopener\">79% of users<\/a> will only retry the app one or two more times.\n\nThis window of adoption, as customers first engage with your company, is the most critical. Setting a good first impression can set you apart from the competition and help retain both your new and veteran customers.\n\n<div class=\"blog-bottom-text-main\"><div class=\"blog-bottom-text-sub\"><p><span><em><strong>WalkMe\u2019s Digital Adoption Platform (DAP)<\/strong> transforms the user experience in today\u2019s overwhelming digital world. Using artificial intelligence, engagement, guidance, and automation, WalkMe\u2019s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website. Discover how a DAP can revolutionize your business.<\/em><\/span><\/p> <div class=\"blog-bottom-link\"><a href=\"https:\/\/www.walkme.com\/pages\/dap-cv-2-help-your-users-engage-technology\/?eco=cx&amp;adin=customer-experience-tips-al01&amp;land=dap-cv-2-help-your-users-engage-technology&amp;pitch=Adoption-Promotion%20\" class=\"short-link-class btn-short-link-class\" target=\"_blank\" rel=\"noopener\">Request a Demo<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"We dress up for interviews, send formal thank you notes, and show up early on the first day. When starting<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":5943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88,89],"tags":[191,114,189],"class_list":["post-5942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-digital-transformation","tag-customer-experience","tag-customer-retention","tag-wmb-cx"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Engagement and Loyalty With These Customer Experience Tips - WalkMe Blog<\/title>\n<meta name=\"description\" content=\"Making a stellar first impression is essential to building loyalty and enagement. 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