{"id":5866,"date":"2019-01-29T16:26:37","date_gmt":"2019-01-29T16:26:37","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=5866"},"modified":"2023-05-02T15:45:07","modified_gmt":"2023-05-02T15:45:07","slug":"product-designers-ux-rulebook","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/product-designers-ux-rulebook\/","title":{"rendered":"It\u2019s Time to Ditch Your UX Rulebook"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<p>Your company is revamping its brand and you\u2019re in charge of designing the new app. In a whirl of excitement, you start churning out ideas for new designs and unique layouts that would make the app unforgettable.<\/p>\r\n<p>But that familiar, disillusioned voice creeps into your head yet again.<\/p>\r\n<p><em>You can\u2019t do that.<\/em><\/p>\r\n<p>And you know it\u2019s right. No matter how creative your designs may be, appearances will always come second to more practical design elements, such as <a href=\"https:\/\/www.walkme.com\/blog\/website-navigation-tools\/\" target=\"_blank\" rel=\"noopener\">in-app navigation<\/a>, usability, and layout conventions.<\/p>\r\n<h2>Performance trumps creativity \u2014 but does it have to?<\/h2>\r\n<p>A user\u2019s ability to easily make their way around an app is directly tied to a platform\u2019s <a href=\"https:\/\/www.walkme.com\/blog\/website-user-experience-best-practices\/\" target=\"_blank\" rel=\"noopener\">conversion rate<\/a>, customer retention, and other key performance metrics. Ignoring this reality in your design plans can have major consequences to the business\u2019s bottom line.<\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.walkme.com\/blog\/user-journey-map\/?utm_source=blog&amp;utm_medium=inlink&amp;utm_campaign=proceed_ratio\" target=\"_blank\" rel=\"noopener\"><em><strong>Dive Deeper: Think Your Product is Great? Your User Journey Map Says Otherwise<\/strong><\/em><\/a><\/span><\/p>\r\n<p>As a result, product designers have been forced to check-in their creativity in favor of designs that are proven to support business goals. And so emerged innumerable product interfaces based on accepted \u201cbest practices\u201d and templates that are barely distinguishable from one another in the eye of the user.<\/p>\r\n<p>Not to mention they\u2019re boring.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5869\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_359240399-1.jpg\" alt=\"product designers\" width=\"400\" height=\"260\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_359240399-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_359240399-1.jpg?resize=300,195 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\r\n<p><strong>If only you didn\u2019t have to choose between beautiful designs and perfect usability!<\/strong><\/p>\r\n<p>Good news, folks. You no longer have to. With in-app digital solutions that safeguard user navigation and facilitate greater <a href=\"https:\/\/www.walkme.com\/blog\/4-tips-customer-engagement\/\" target=\"_blank\" rel=\"noopener\">customer retention<\/a>, product designers can unleash the full range of their creativity without a worry.<\/p>\r\n<h2>Understanding the business case for good design<\/h2>\r\n<p>Effective design sells. Here are some stats to prove it.<\/p>\r\n<ul>\r\n\t<li><strong>Aesthetics matter.<\/strong> 75% of consumers judge a site or app on its overall look. (<a href=\"https:\/\/www.bcs.org\/upload\/pdf\/ewic_hci09_paper66.pdf\" target=\"_blank\" rel=\"nofollow noopener\">The British Computer Society<\/a>)<\/li>\r\n\t<li><strong>Good design = more conversions.<\/strong> A well-designed UI could lead to 200% higher conversion rates, and well-designed UX could boost conversions by 400%. (<a href=\"https:\/\/www.forrester.com\/report\/The+Six+Steps+For+Justifying+Better+UX\/-\/E-RES117708\" target=\"_blank\" rel=\"nofollow noopener\">Forrester Research<\/a>)<\/li>\r\n\t<li><strong>Effective UX leads to higher revenue.<\/strong> Businesses with great product design were able to increase revenue by 32 percentage points and boost total returns to shareholders by 56 percentage points. (<a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-design\/our-insights\/the-business-value-of-design\" target=\"_blank\" rel=\"nofollow noopener\">McKinsey<\/a>)<\/li>\r\n\t<li><strong>Design influences brand loyalty.<\/strong> 66% of consumers said the top factors that determine brand loyalty are design, features, and quality of the product or service. (<a href=\"https:\/\/www.emarketer.com\/Article\/Loyalty-Program-Memberships-Climb-Participation-Wanes\/1013565?ecid=NL1001\" target=\"_blank\" rel=\"nofollow noopener\">eMarketer<\/a>)<\/li>\r\n<\/ul>\r\n<p>The numbers speak for themselves: getting design right has a tangible effect on the company\u2019s bottom line.<\/p>\r\n<p>When there\u2019s so much at stake, it\u2019s easy to make a case to adhere to \u201cbest practices\u201d and predefined rules. Creativity is sidelined in favor of doing what we know already works.<\/p>\r\n<p>But when product designers conform to this mindset, their designs end up looking just like everything else \u2014 after all, they\u2019re created based on the same rules. And when this is the case, it\u2019s impossible to stand out.<\/p>\r\n<h2>User-centricity is your key to success (and your biggest limitation)<\/h2>\r\n<p>One of the biggest challenges product designers face today is creating unique designs that still support business goals, <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5871 alignright\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/45-of-consumers-said-they-have-paid-more-for-a-product-or-service-because-it-had-a-superior-design.-1.png\" alt=\"product designers\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/45-of-consumers-said-they-have-paid-more-for-a-product-or-service-because-it-had-a-superior-design.-1.png 400w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/45-of-consumers-said-they-have-paid-more-for-a-product-or-service-because-it-had-a-superior-design.-1.png?resize=300,200 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>like conversion rate optimization and increasing customer retention.<\/p>\r\n<p>The <a href=\"https:\/\/www.walkme.com\/blog\/great-ux-balancing-act\/\" target=\"_blank\" rel=\"noopener\">key to achieving both<\/a> is focusing on the user. A <a href=\"https:\/\/www.walkme.com\/blog\/4-steps-ideal-user-journey\/\" target=\"_blank\" rel=\"noopener\">smooth user journey<\/a> is integral to success.<\/p>\r\n<p>Elements of the user experience like navigation and usability are critical to keeping your users satisfied, engaged, and loyal. According to <a href=\"http:\/\/googlemobileads.blogspot.com.ar\/2012\/09\/mobile-friendly-sites-turn-visitors.html\" target=\"_blank\" rel=\"nofollow noopener\">Google<\/a>, 61% of users will leave a site if they don\u2019t find what they are searching for right away.<\/p>\r\n<p>But it is often these exact things that end up limiting a product\u2019s creative potential. You stick to the same design principles for things like menu style and location, image types, colors\u2026 the list goes on, hoping that creating a familiar design will facilitate greater usability.<\/p>\r\n<p>But as an artist, you know making something that is familiar is the first step to being forgotten.<\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.walkme.com\/pages\/product-better-ux-wm-3\/?eco=ux&amp;adin=product-designers-ux-rulebook-ll01&amp;land=product-better-ux-wm-3&amp;pitch=Adoption-Promotion\" target=\"_blank\" rel=\"noopener\"><em><strong>Instantly boost usability in navigation with a Digital Adoption Platform (DAP). Request a demo.<\/strong><\/em><\/a><\/span><\/p>\r\n<h2>Say goodbye to boring designs forever<\/h2>\r\n<p>There is a digital solution to this creativity conundrum.<\/p>\r\n<p><a href=\"https:\/\/www.walkme.com\/digital-adoption-platform\/\" target=\"_blank\" rel=\"noopener\">In-app navigation tools<\/a> that provide users with real-time <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5870\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_383681896-1.jpg\" alt=\"product designers\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_383681896-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_383681896-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_383681896-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>guidance and <a href=\"https:\/\/www.walkme.com\/blog\/4-user-onboarding-mistakes\/\" target=\"_blank\" rel=\"noopener\">personalized recommendations<\/a> ensure they always complete tasks (such as making a purchase) efficiently. Even a first-time visitor will have no trouble finding what the are looking for.<\/p>\r\n<p>Navigational cues can be personalized to support a number of specific goals. Powered by AI and machine learning technology, these tools learn to assess the user\u2019s context and offer tips based on the task at hand.<\/p>\r\n<p>Once you know navigation and usability are guaranteed, the possibilities to implement new creative designs become endless. There\u2019s no need to choose, no sacrificing one for the other. With digital \u201cuser hand-holding\u201d you can have both a high-converting and unique design.<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][gem_alert_box button_1_corner=&#8221;3&#8243; button_1_icon_pack=&#8221;elegant&#8221; button_1_text=&#8221;Request a Demo&#8221; button_1_link=&#8221;url:https%3A%2F%2Fwww.walkme.com%2Fpages%2Fdap-cv-2-help-your-users-engage-technology%2F%3Ft%3D19%26eco%3Dux%26adin%3Dproduct-designers-ux-rulebook-al01%26land%3Ddap-cv-2-help-your-users-engage-technology%26pitch%3DAdoption-Promotion||target:%20_blank|&#8221;][vc_column_text]<\/p>\r\n<p><em><strong>WalkMe\u2019s Digital Adoption Platform (DAP)<\/strong>\u00a0transforms the user experience in today\u2019s overwhelming digital world. Using artificial intelligence, engagement, guidance, and automation, WalkMe\u2019s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website. Discover how a DAP can revolutionize your business.<\/em><\/p>\r\n<p>[\/vc_column_text][\/gem_alert_box][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text] Your company is revamping its brand and you\u2019re in charge of designing the new app. In a whirl of<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":5965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,86],"tags":[228,97,93,204],"class_list":["post-5866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-user-experience","tag-product-design","tag-user-experience","tag-website-navigation-tools","tag-wmb-ux"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Designers: It&#039;s Time to Ditch the UX Rulebook<\/title>\n<meta name=\"description\" content=\"Somewhere along the way, product designers tossed out creativity and originality in favor of providing a consistent user experience. 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