{"id":5766,"date":"2019-01-09T15:46:17","date_gmt":"2019-01-09T15:46:17","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=5766"},"modified":"2023-05-02T15:44:58","modified_gmt":"2023-05-02T15:44:58","slug":"user-journey-map","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/user-journey-map\/","title":{"rendered":"Think Your Product is Great? Your User Journey Map Says Otherwise"},"content":{"rendered":"Imagine that you have finally released your new product.\n\nAfter months with their heads down, your product designers can finally sit back, rub their eyes, and breathe.\n\nYour company\u2019s brand new software is hitting the market!\n\nFrom your product designers\u2019 point of view, it\u2019s nearly perfect \u2014 every feature seems completely logical and intuitive.\n\nBut then, the first wave of feedback comes back from your users, and it\u2019s not what you expected. Confusion, frustration, inability to complete basic tasks&#8230;\n\n<strong>If you had no idea your users would have such a challenging experience, it\u2019s because you didn\u2019t look at your product from their perspective.<\/strong>\n\nYou need a user journey map to ensure your <a href=\"https:\/\/www.walkme.com\/blog\/website-navigation-tools\/\" target=\"_blank\" rel=\"noopener\">users navigate<\/a> and use your product as you intend.\n<h2>Why a user journey map?<\/h2>\nIn a nutshell, user journey maps allow you to:\n<ul>\n \t<li>Visualize the <a href=\"https:\/\/www.walkme.com\/blog\/4-steps-ideal-user-journey\/\" target=\"_blank\" rel=\"noopener\">user journey<\/a><\/li>\n \t<li>Get in the minds and eyes of your users<\/li>\n \t<li>Deliver what users want, instead of what you think they want<\/li>\n \t<li>Provide your entire team a big-picture reference of the program\u2019s &#8220;storyline&#8221;<\/li>\n \t<li>Create <a href=\"https:\/\/www.walkme.com\/blog\/lessons-ux-designer-feng-shui\/\" target=\"_blank\" rel=\"noopener\">design guidelines<\/a> to help all teams maintain consistency throughout the app experience<\/li>\n<\/ul>\nOn top of all this, they act as communication tools within an organization. That is, they are references to help everyone stay on the same page.\n<p style=\"text-align: center;\"><span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/www.walkme.com\/blog\/4-steps-ideal-user-journey\/?utm_source=blog&amp;utm_medium=inlink&amp;utm_campaign=proceed_ratio\" target=\"_blank\" rel=\"noopener\"><em>Dive Deeper: How to Create the Ideal User Journey<\/em><\/a><\/strong><\/span><\/p>\n\n<h2>User Journey Maps 101<\/h2>\nA user journey map is not that different from a customer journey map, which applies to <a href=\"https:\/\/www.walkme.com\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener\">customer experiences<\/a>, marketing, sales, etc.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5770\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_696064291-1.jpg\" alt=\"user journey\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_696064291-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_696064291-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_696064291-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\nA journey map plots out different user paths, depending on the application and context.\n\nFor instance:\n<ul>\n \t<li>If used for marketing, it would begin at the first touchpoint and follow the user through to the point of purchase<\/li>\n \t<li>A website journey map would start at the visitor&#8217;s entry point to the website, then follow them to the goal<\/li>\n \t<li>An app journey map would diagram the user journey inside the app itself<\/li>\n<\/ul>\nEach of these maps would have a slightly different aim, depending on the context.\n\nHowever, the essential layout of all of them is the same. They outline a user&#8217;s experience into a path, which is divided up by touchpoints.\n<h2>How to make a user journey map: 5 simple tips<\/h2>\nFor savvy product creators, the user journey map is right up there with other essential prototyping tools, such as user stories and wireframes. Only, in this case, you\u2019re usually prototyping a larger, brand-level experience.\n\nNow, let\u2019s get to the nitty gritty \u2014 here are five simple tips to help you build your first user journey map, today.\n<h3>1. Collect research about your users: Demographics, wants, needs, and goals<\/h3>\nAsk your users questions about themselves and what they want from your product. Read feedback, examine analytics, and talk to other departments. Get a 360-degree view of your customers.\n\nRemember that your user&#8217;s journey is intention-based.\n\nWhether using an app or a website, he or she has a specific goal to accomplish.\n\nThe more you can understand, the more useful your map will be.\n\nAt the end of the day, your aim is to get inside your user&#8217;s shoes. This is what will allow you to create a product that is more relevant, useful, and valuable.\n<h3>2. Create real-life user personas<\/h3>\nAll of your data and research should be used to create a user profile or persona.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5769 alignright\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_703607812-1.jpg\" alt=\"user journey\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_703607812-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_703607812-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_703607812-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\nThis persona is a picture of who your prospect may be. It should tell you who they are, what guides them, and what they want to get from your product.\n\nIt should be something you can &#8220;feel,&#8221; because the more you can feel it, the more real your user is to you.\nThis approach helps you stay connected with users, which is difficult if you aren\u2019t face-to-face with them on a regular basis.\n<h3>3. Walk the user through the touchpoints on your app, product, or website.<\/h3>\nAfter you have personified the user, <a href=\"https:\/\/www.walkme.com\/blog\/improve-user-journey\/\" target=\"_blank\" rel=\"noopener\">walk them through the product<\/a> from their perspective.\n\nFor each touchpoint, or stage, write down:\n<ul>\n \t<li>Their key problems at each stage<\/li>\n \t<li>Their motivations and intentions<\/li>\n \t<li>The key goal they are trying to accomplish<\/li>\n<\/ul>\nSome designers even write short blurbs from the user&#8217;s perspective \u2014 such as what the user is feeling, what they want, and what they intend to accomplish.\n<h3>4. Visually map out this journey.<\/h3>\nThe map does not need to be fancy or complicated.\n\nIn fact, it should be like an infographic \u2014 compact, full of information, and easy to understand.\n\nTo be useful and digestible, the map should be visually appealing. After all, it is designed to be looked at frequently.\n\nFor each stage, consider including:\n<ul>\n \t<li>Motivations, intentions, and needs<\/li>\n \t<li>Key goals that need to be accomplished<\/li>\n \t<li>Actions available to them<\/li>\n \t<li>The user persona<\/li>\n<\/ul>\nThere is no single correct method for constructing journey maps. You are free to adapt the ideas in here to suit your own needs.\n<p style=\"text-align: center;\"><span style=\"color: #ff9900;\"><em><a style=\"color: #ff9900;\" href=\"https:\/\/www.walkme.com\/pages\/improve-ux-demo-2\/?eco=ux&amp;adin=user-journey-map-ll01&amp;land=improve-ux-demo-2&amp;pitch=Adoption-Promotion\" target=\"_blank\" rel=\"noopener\"><b>Provide a superior user journey with a Digital Adoption Platform (DAP). Request a demo today.<\/b><\/a><\/em><\/span><\/p>\n\n<h3>5. Use data at each point in the journey to gain insight, then keep refining.<\/h3>\nFinally, remember that this is a dynamic piece of content that changes with your product.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5771\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_1022439592-1.jpg\" alt=\"data analytics\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_1022439592-1.jpg 1000w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_1022439592-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/01\/shutterstock_1022439592-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\nIt should be updated when something changes, such as when your product updates, when your analytics capabilities grow, or when user feedback suggests the need for change.\n\nThe map is only as useful as it is relevant, so keep it well-maintained.\n<h3>Sharing is caring<\/h3>\nShare the value! A user journey map is a useful tool that can be used by everyone in the organization: UX designers, product developers, executives, marketers, and customer service professionals, to name a few.\n\nWith a comprehensive user journey map will help you design better products and design an ideal user journey.\n\n<p style=\"text-align: center;\">________<\/p><p><span style=\"color: #808080;\"><em>WalkMe\u2019s Digital Adoption Platform (DAP) transforms the user experience in today\u2019s overwhelming digital world. Using artificial intelligence, engagement, guidance, and automation, WalkMe\u2019s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website. Discover how a DAP can revolutionize your business. \u2014 <a href=\"https:\/\/www.walkme.com\/pages\/dap-cv-2-help-your-users-engage-technology\/?eco=ux&amp;adin=user-journey-map-al01&amp;land=dap-cv-2-help-your-users-engage-technology&amp;pitch=Adoption-Promotion\" class=\"short-link-class\" target=\"_blank\" rel=\"noopener\"><strong> Request a demo today.<\/strong><\/a><\/em><\/span><\/p>","protected":false},"excerpt":{"rendered":"Imagine that you have finally released your new product. After months with their heads down, your product designers can finally<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":5767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,86],"tags":[97,214,204],"class_list":["post-5766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-user-experience","tag-user-experience","tag-user-journey","tag-wmb-ux"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Think Your Product is Great? 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