{"id":5516,"date":"2018-11-27T17:52:28","date_gmt":"2018-11-27T17:52:28","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=5516"},"modified":"2023-05-02T15:44:40","modified_gmt":"2023-05-02T15:44:40","slug":"what-is-amazing-ux-design","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/what-is-amazing-ux-design\/","title":{"rendered":"Can You Bake Digital Adoption into Your UX Design?"},"content":{"rendered":"

In the book \u201cShoeless Joe\u201d and its movie adaptation, \u201cField of Dreams,\u201d we are introduced to Ray Kinsella. Ray hears a voice in his head telling him, \u201cIf you build it, they will come.\u201d<\/p>\n

Far too often, we design digital experiences according to the same belief.<\/strong><\/p>\n

If one is lucky, they may, in fact, come. But will your users engage? Explore? Learn? Evangelize?<\/p>\n

It\u2019s important to elevate UX<\/a> design above just satisfying a list of required \u201cwhats<\/em>.\u201d To lift your user adoption rates, learn to address your users\u2019 deeper questions: the \u201cso<\/em> whats<\/em>.\u201d<\/p>\n

Dive deeper: Read about feng shui techniques you can use to deliver an awesome UX design.<\/a><\/strong><\/em><\/span><\/p>\n\n

Design for emotion to deliver amazing UX<\/h2>\n

\"UXAt Magnani<\/a>, story is a driving force behind every UX design.<\/p>\n

Of course, for every UX design project, we study the technical and functional requirements. But we also craft and follow a set of emotion-based requirements, usually outlined in the form of one or more user stories.<\/p>\n

In these stories, we merge aspects of traditional personas and user flows; then infuse them with emotions and motivations. It\u2019s an opportunity for designers to walk in users\u2019 shoes, so to speak, well before they begin to create wireframes.<\/p>\n

The best narratives showcase not only what users encounter. They describe how the journey makes users feel.<\/strong><\/p>\n

A story<\/a> unveils what motivates users to engage in the first place. It dissects what considerations users mull over as they take each step in the journey \u2014 and reveals who else might be influencing them in their process.<\/p>\n

Understanding users\u2019 emotional needs helps any designer rank navigational structures and page elements. When you know what\u2019s top of mind, it\u2019s easy to give visual importance to what should command the most attention in your design.<\/p>\n\n

Optimize for the behaviors you want<\/h2>\n

\"UXExcept for conducting one-on-one interviews, the best chance we have to learn users\u2019 joys and frustrations is by recording, tracking, and analyzing their behaviors.<\/p>\n

Almost all UX designers are familiar with conversion rate optimization<\/a> (CRO). It\u2019s a process of using analytics to inform design and improve specific performance metrics of your website.<\/p>\n

Usually, that means optimizing to increase things like form fills, subscriptions or sales. But that process doesn\u2019t have to be limited to those things.<\/p>\n

Use analytics and satisfaction surveys to track and measure the effectiveness of your UX changes over time. Try to understand what design changes help users complete tasks more easily, improve their satisfaction, and overall adoption.<\/p>\n\n

Boosting user adoption may mean narrowing the choices you offer<\/h2>\n

It\u2019s an easy trap to fall into \u2014 thinking that increasing options for people will increase your chances of satisfying your users.<\/p>\n

However, it\u2019s far more likely that with every additional choice, you actually diminish the potential to engage that user. It\u2019s simply an example of Hick\u2019s Law<\/a> in action.<\/p>\n

You\u2019re not doing yourself, your customers, their decision-making process, or your business any favors by increasing the complexity<\/a> of your navigation.<\/p>\n

It\u2019s better for your users to reduce the available journey options \u2014 and make it easy for them to choose.<\/p>\n

Keep in mind the users predisposed to converting or buying what you have to offer \u2014 and distill your journey options down to only the most desirable. That means reducing or eliminating those journey options tailored to those outside of your optimal consumer group.<\/p>\n

To paraphrase a favorite adage of political strategists, you shouldn\u2019t waste time trying to change anyone\u2019s mind. Instead, focus on getting the people who already support you to actually cast a vote.<\/p>\n

Use a Digital Adoption Platform (DAP) and deliver the UX experience your product deserves. Request a demo.<\/a><\/strong><\/em><\/span><\/p>\n\n

Remember, everyone needs a little help sometimes<\/h2>\n

\"UXSometimes, incorporating a technique as simple as a tooltip<\/a> can enhance a user\u2019s level of confidence or understanding.<\/p>\n

Making an effort to design for accessibility<\/a> delivers benefits to every user. After all, a webpage with good accessibility holds no limits for users \u2014 no matter disability, age, or location. A high-quality, easy-to-navigate website is great for business.<\/p>\n

Of course, the key to relieving users from the stress of feeling lost along the journey comes down to one state: achieving digital adoption<\/a>. Digital adoption empowers users to easily engage with technology.<\/p>\n

When you\u2019ve unlocked digital adoption, users can successfully utilize digital tools as designed, and to their fullest extent. It\u2019s the user experience expectation matching reality. Then, you\u2019ll tailor your design \u201cstory\u201d to building a just-right user experience.<\/p>\n

Once you\u2019ve designed a winning digital adoption process<\/a>, your users will seamlessly journey through the ins, outs,\u00a0and opportunities any new UX design has to offer.<\/p>\n

__________<\/p>\n

WalkMe\u2019s Digital Adoption Platform (DAP) transforms the user experience in today\u2019s overwhelming digital world. Using artificial intelligence, engagement, guidance, and automation, WalkMe\u2019s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website. Discover how a DAP can revolutionize your business \u2014 request a demo today<\/a>.<\/strong><\/span><\/em><\/p>","protected":false},"excerpt":{"rendered":"In the book \u201cShoeless Joe\u201d and its movie adaptation, \u201cField of Dreams,\u201d we are introduced to Ray Kinsella. 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