{"id":5367,"date":"2018-11-04T19:23:40","date_gmt":"2018-11-04T19:23:40","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=5367"},"modified":"2023-05-02T15:44:32","modified_gmt":"2023-05-02T15:44:32","slug":"digital-adoption-manager-2020","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/digital-adoption-manager-2020\/","title":{"rendered":"Not Having a Digital Adoption Manager in 2019 Will Haunt You by 2020"},"content":{"rendered":"We all have heard of the infamous RMS Titanic and its disastrous maiden voyage. A century ago, an Olympic-class ocean liner made a beeline to the ocean floor. It haunts us to this day \u2014 a prime example of how a random oversight could flood even an industrial pearl of its times.\n\nThe steel ship was branded as indestructible. Millionaires banked this passenger liner king would rule the seas, from size to tech.\n\nBut Titanic met its match with an iceberg collision, cracking in two.\n<h2>Your company is not \u201cunsinkable\u201d by digital icebergs<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5372 alignright\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/roi-haunted-2020-ship.jpg\" alt=\"digital adoption manager\" width=\"500\" height=\"313\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/roi-haunted-2020-ship.jpg 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/roi-haunted-2020-ship.jpg?resize=300,188 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/roi-haunted-2020-ship.jpg?resize=80,50 80w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\nOne overlooked pain point, and the whole ship sinks.\n\n<strong>According to Forbes, 84% of companies fail at digital transformation. <\/strong>\n\nIf you\u2019re implementing changes without a connector between new tech and the human experience, according to <a href=\"https:\/\/www.mckinsey.com\/business-functions\/digital-mckinsey\/our-insights\/a-ceo-guide-for-avoiding-the-ten-traps-that-derail-digital-transformations\" target=\"_blank\" rel=\"nofollow noopener\">McKinsey<\/a>, you might as well just be \u201c&#8230;rearranging the deck chairs on the Titanic.\u201d\n\nOverlooking your approach to implementing new technology could haunt your enterprise\u2019s ROI by next year.\n\nThe businesses that realize transformation first must achieve a state of <a href=\"https:\/\/www.walkme.com\/blog\/everything-digital-adoption\/\" target=\"_blank\" rel=\"noopener\">digital adoption<\/a>. Only when digital tools are used as designed, and to their utmost extent, will your team keep pace with a shifting tech landscape.\n<h2>The \u201chow\u201d to steer transformation: digital adoption management<\/h2>\nHigh-profile leaders realize it\u2019s important to change <a href=\"https:\/\/www.walkme.com\/blog\/5-types-of-organizational-change\/\" target=\"_blank\" rel=\"noopener\">organizational<\/a> structure. That said, the stumbling block seems to be \u201chow.\u201d\n\nWith the rise of digital adoption paves a need for new leadership: <span style=\"text-decoration: underline;\"><strong>a digital adoption manager<\/strong> <\/span>(like our own Max Kohn, WalkMe\u2019s <a href=\"https:\/\/support.walkme.com\/knowledge-base\/digital-adoption-manager\/\" target=\"_blank\" rel=\"noopener\">Digital Adoption Manager<\/a>). The Digital Adoption Manager role is driving the digital adoption initiative front row and center within the company.\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/271171756?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\nHiring a digital adoption manager provides a fundamental missing link between your employees and IT.\n\nConsider the role of a digital adoption manager as the lieutenant of your ship. Transformation today calls for a right-hand authority who understands the human struggle of adopting new tools.\n\nA digital adoption manager meets with stakeholders across your organization to pinpoint where productivity is being compromised. This \u201clieutenant\u201d knows the ins and outs of your company\u2019s inefficiencies.\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.walkme.com\/pages\/adoption-corporate-2-software-simplify\/?eco=adoption&amp;adin=digital-adoption-manager-2020-ll01&amp;land=adoption-corporate-2-software-simplify\/&amp;pitch=Adoption-Promotion\" target=\"_blank\" rel=\"noopener\">Learn how a Digital Adoption Platform (DAP) makes software adoption easy. Request a demo today.<\/a><\/h2>\nWhen designing and implementing solutions, you need a leader who prioritizes business values without sacrificing the user experience. To steer through the tech abyss, it\u2019s essential to build out solutions that overcome human challenges \u2014 as soon as possible.\n<h2>Here\u2019s why you need a lieutenant aboard ship immediately<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5374\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Hi-tech-not-enough.jpg\" alt=\"digital adoption manager\" width=\"500\" height=\"313\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Hi-tech-not-enough.jpg 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Hi-tech-not-enough.jpg?resize=300,188 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Hi-tech-not-enough.jpg?resize=80,50 80w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>Who is in the best position to streamline your new technology?\n\nA savvy advisor who can identify the pain points jeopardizing your business.\n\nHi-tech assets won\u2019t be enough to steer your ship if you fail to leverage them. Navigating smoothly today means your employees can efficiently adopt the technology. After all, if you ignore the <a href=\"https:\/\/www.walkme.com\/blog\/4-training-methods-part-1\/\" target=\"_blank\" rel=\"noopener\">employee experience<\/a>, inadequate training for digital tools provokes <a href=\"https:\/\/www.walkme.com\/blog\/employee-experience\/\" target=\"_blank\" rel=\"noopener\">frustration<\/a>.\n\nAbove all, to lay the course for successful digital transformation, you need a trailblazer keyed into the human experience. A digital adoption manager will never risk forgetting that the people using technology are the ones who propel your ship.\n\nBut without a manager fluent in the value of your digital arsenal, companies confront tech anarchy. This iceberg sinks productivity and employee engagement.\n<h2>Your current team is not enough to navigate through digital transformation<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5370 alignright\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/IT-is-missing-the-human-factor.png\" alt=\"digital adoption manager\" width=\"500\" height=\"313\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/IT-is-missing-the-human-factor.png 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/IT-is-missing-the-human-factor.png?resize=300,188 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/IT-is-missing-the-human-factor.png?resize=80,50 80w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\nIn a swirl of applications, CIOs today have \u201clost visibility into the lives of employees,\u201d says Max.\n\nNew systems shouldn\u2019t be the enemy of human processes.\n\nDigital adoption managers help CIOs gain back \u201cvisibility into the adoption and utilization\u201d of systems company-wide. &#8220;[We capture] a bird\u2019s eye view of productivity across the company,\u201d adds Max.\n\nDigital adoption managers bring a necessary <a href=\"https:\/\/www.walkme.com\/blog\/human-experience-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">human<\/a> element into software utilization.\n\nToo often, digital transformations are plagued by information overload. A tech \u201clieutenant\u201d who knows how your new tools are supposed to work will protect the quality of data integration and integrity. IT is missing the human factor \u2014 and it\u2019s your digital adoption manager\u2019s job to bring it back into the office.\n\nResearch firm IDC crunched big data market numbers globally in 2016. The size scaled up to a whopping $136 billion a year.\n\nBut according to IBM\u2019s projection, the expense of <a href=\"https:\/\/hbr.org\/2016\/09\/bad-data-costs-the-u-s-3-trillion-per-year\" target=\"_blank\" rel=\"nofollow noopener\">poor quality data<\/a> in the U.S. that same year was brutal: a whopping $3.1 trillion.\n<h2><a href=\"https:\/\/www.walkme.com\/blog\/how-to-drive-digital-adoption\/\">Read next: The race to win the digital business frontier<\/a><\/h2>\nBad data is expensive \u2014 and today, we don\u2019t have to accept that price.\n\nA digital adoption manager simplifies the user experience, making it easier for employees to keep up with new processes. Use this leader behind-the-scenes to anticipate challenges, and change processes before tech slips happen.\n\n\u201cI interact with employees, process owners, enablement teams, and department leaders to streamline process efficiency in every aspect of the life cycle of an employee,\u201d explains Max.\n\nMoving forward, businesses will rely on digital adoption managers to \u201ccreate a cohesive and unified way\u201d of tackling new systems.\n<h2>Nonstop waves of digital change bring new challenges<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5371 alignright\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/DA-quote-Max-Kohn.jpg\" alt=\"digital adoption manager\" width=\"500\" height=\"313\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/DA-quote-Max-Kohn.jpg 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/DA-quote-Max-Kohn.jpg?resize=300,188 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/DA-quote-Max-Kohn.jpg?resize=80,50 80w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\n\nAs 2018 comes to an end, we predict that by 2019, a digital adoption manager will prove to be essential to maintaining the health of your business.\n\n\u201cYour business is complicated and it takes people to understand it. You need people at your company focused on digital adoption to really solve for the challenges and pain points you have on an ongoing basis. It never stops,\u201d says Max.\n\nAs a digital adoption manager, Max speaks of cleaning up the fragments.\n\nEvery business has blind spots. You need a new right-hand lieutenant to see with peripheral vision \u2014 someone who will eye other ships chasing you and the icebergs that could sink your enterprise.\n\nA company without a digital adoption manager looks like every department individually attempting to manage tech challenges. But there\u2019s \u201cno clear ownership\u201d or understanding of how to prioritize what potential icebergs could hinder the enterprise-wide structure.\n\nIn an era of digital transformation, you can\u2019t afford to miss the changing \u201cicebergs\u201d each day.\n\nYour digital adoption manager should be the first on deck to spot when there\u2019s a new process on the horizon \u2014 and dive into unseen challenges cracking your ship.\n\nWithout a digital adoption manager, by 2020, you\u2019ll be haunted with \u201cnoise,\u201d solutions that fail to generate consistent value, lost time\u2026 and wrecked <a href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-strategy\/\" target=\"_blank\" rel=\"noopener\">transformation<\/a>. No matter how high-powered the technology is on your ship.\n<p style=\"text-align: center;\">__________<\/p>\n<em><span style=\"color: #808080;\">WalkMe\u2019s Digital Adoption Platform (DAP) transforms the user experience in today\u2019s overwhelming digital world. Using artificial intelligence, engagement, guidance, and automation, WalkMe\u2019s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website. Discover how a DAP can revolutionize your business \u2014 <a href=\"https:\/\/www.walkme.com\/pages\/dap-cv-2-help-your-users-engage-technology\/?eco=digitaltr&amp;adin=digital-adoption-manager-2020-al01&amp;land=dap-cv-2-help-your-users-engage-technology&amp;pitch=Adoption-Promotion\" target=\"_blank\" rel=\"noopener\">request a demo today<\/a>.<\/span><\/em>","protected":false},"excerpt":{"rendered":"With the rise of digital adoption paves a need for new leadership. By 2019, we predict a digital adoption manager will be essential to maintaining the health of your business; here&#8217;s why. ","protected":false},"author":246,"featured_media":5379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[201,301,229,153],"class_list":["post-5367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-digital-adoption","tag-digital-leadership","tag-digital-workplace","tag-wmb-dt"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Not Having a Digital Adoption Manager in 2019 Will Haunt You by 2020 - WalkMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-manager-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not Having a Digital Adoption Manager in 2019 Will Haunt You by 2020 - WalkMe Blog\" \/>\n<meta property=\"og:description\" content=\"With the rise of digital adoption paves a need for new leadership. 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