{"id":5161,"date":"2018-09-11T12:00:25","date_gmt":"2018-09-11T12:00:25","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=5161"},"modified":"2023-05-02T15:44:19","modified_gmt":"2023-05-02T15:44:19","slug":"boost-customer-experience-innovation","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/boost-customer-experience-innovation\/","title":{"rendered":"How Digital Retailers Can Boost Customer Experience and Innovation"},"content":{"rendered":"In the digital era, your ability to fulfill customers\u2019 expectations is critical to providing a compelling <a href=\"https:\/\/www.walkme.com\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener\">customer experience.<\/a>\n\nWith the right strategy, you can combine the ideal customer experience and innovation to boost your brand and cultivate customer loyalty.\n\nWe live in an increasingly connected world, which creates more opportunities to leverage customer engagement for higher business returns.\n\nAs companies search for novel ways of differentiating their customer experience, they are taking an innovative approach to basic elements of the customer journey. This includes everything from redesigning their FAQ page to improving <a href=\"https:\/\/www.walkme.com\/blog\/website-navigation-tools\/\" target=\"_blank\" rel=\"noopener\">website navigation<\/a>.\n\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">[<a href=\"https:\/\/twitter.com\/hashtag\/CUSTOMEREXPERIENCE?src=hash&amp;ref_src=twsrc%5Etfw\">#CUSTOMEREXPERIENCE<\/a> ] Go Beyond the Transaction &#8211; Understand the <a href=\"https:\/\/twitter.com\/hashtag\/Journey?src=hash&amp;ref_src=twsrc%5Etfw\">#Journey<\/a> via <a href=\"https:\/\/twitter.com\/antgrasso?ref_src=twsrc%5Etfw\">@antgrasso<\/a> <a href=\"https:\/\/t.co\/FnUCdKLwBK\">pic.twitter.com\/FnUCdKLwBK<\/a><\/p>&mdash; Alice Vachet (@AliceVachet) <a href=\"https:\/\/twitter.com\/AliceVachet\/status\/1027269458539233280?ref_src=twsrc%5Etfw\">August 8, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.walkme.com\/pages\/cx-corporate-1-provide-the-ultimate-experience-cartoon\/?eco=cx&amp;adin=boost-customer-experience-innovation-ll01&amp;land=cx-corporate-1-provide-the-ultimate-experience-cartoon&amp;pitch=Customer-Care\" target=\"_blank\" rel=\"noopener\"><strong><em>Make your customer experience stand out. Discover how.<\/em><\/strong><\/a><\/h3>\n<h2>Emerging technology means new methods of providing better CX<\/h2>\nCustomers invest in companies that <a href=\"https:\/\/www.mycustomer.com\/community\/blogs\/forrester\/how-to-prioritise-customer-experience-projects\" target=\"_blank\" rel=\"nofollow noopener\">self-service<\/a> and provide value. Technological advancements lend your business greater ability to speak with their consumers directly, and use customer data to offer tailored experiences.\n\nNew technology can completely change the way you interact with consumers. Whether that\u2019s with video chat or <a href=\"https:\/\/www.walkme.com\/blog\/ux-design-challenge-ai\/\" target=\"_blank\" rel=\"noopener\">AI assisted<\/a> web chat, you can become one of the leading customer experience and innovation amalgamators.\n\nBut how should you go about meshing customer experience and innovation to create <a href=\"https:\/\/www.walkme.com\/blog\/deep-dive-self-service\/\" target=\"_blank\" rel=\"noopener\">advanced customer experience strategies?<\/a> Read on and you\u2019ll learn some great approaches:\n<h2>Walk-throughs<\/h2>\nConsumers have a strong desire for <a href=\"https:\/\/www.walkme.com\/blog\/deep-dive-self-service\/\" target=\"_blank\" rel=\"noopener\">self-service<\/a>, especially in the online realm. Most customers prefer a self-service option to find answers to their questions than to call customer support.\n\nThough consumers like to do things themselves, they also need a push in the right direction from time-to-time. First time visitors won\u2019t always understand how to navigate through websites.\n\nTo address this challenge, digital walk-throughs are becoming more prominent.\n\nIf you can guide customers through the steps to complete a desired outcome, you will provide a greater level of support and instantly improve the customer experience.\n\nIn addition to enhancing <a href=\"https:\/\/versalytics.org\/2009\/11\/13\/enhancing-customer-satisfaction\/\" target=\"_blank\" rel=\"nofollow noopener\">customer satisfaction<\/a>, you\u2019ll also increase loyalty and sales.\n<h2>Innovative web design<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5166 size-full\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/09\/shutterstock_644372338-1.jpg\" alt=\"customer experience strategy\" width=\"1167\" height=\"700\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/09\/shutterstock_644372338-1.jpg 1167w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/09\/shutterstock_644372338-1.jpg?resize=300,180 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/09\/shutterstock_644372338-1.jpg?resize=1024,614 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/09\/shutterstock_644372338-1.jpg?resize=296,177 296w\" sizes=\"auto, (max-width: 1167px) 100vw, 1167px\" \/>\n\nPositive customer experiences are usually built on consistency, where consumers can access the same information wherever they go. This plays a crucial role with branding.\n\nTo achieve a level of consistency with customer experience and innovation, you should focus on responsive web design. This term refers to creating a web experience that responds to a user\u2019s behavior and environment based on factors like screen size, platform, and orientation.\n\nWith <a href=\"https:\/\/www.smashingmagazine.com\/2011\/01\/guidelines-for-responsive-web-design\/\" target=\"_blank\" rel=\"nofollow noopener\">responsive web design<\/a>, your user experience includes greater personalization by definition. It also ensures a seamless user journey, even across different devices.\n<h2>Social Media Integration<\/h2>\nSocial media platforms are great for gaining exposure, but this is a double-edged sword regarding customer experience and innovation.\n\nGood and bad experiences can spread quickly, elevating the importance of delivering good customer experiences across the board. While positive reviews can boost your brand, negative ones can dissuade potential buyers from shopping with you.\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.walkme.com\/pages\/improve-cx\/?eco=cx&amp;adin=boost-customer-experience-innovation-ll02&amp;land=improve-cx&amp;pitch=Customer-Care\" target=\"_blank\" rel=\"noopener\"><strong><em>Boost customer loyalty and brand awareness with the ultimate customer experience.<\/em><\/strong><\/a><\/h3>\nConsumers are interacting with companies through social media more than ever before, emphasizing the importance of integrating social media in your marketing strategy. Consumers will turn to your company\u2019s profile to learn information, check out your brand, ask questions, and read other shoppers\u2019 posts.\n\nIf you\u2019re keen to learn more about customer experience and innovation, check out this great video:\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/948kdP-YQ1g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>","protected":false},"excerpt":{"rendered":"In the digital era, your ability to fulfill customers\u2019 expectations is critical to providing a compelling customer experience. With the<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":5162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88,89],"tags":[306,209,198,189],"class_list":["post-5161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-digital-transformation","tag-consumer","tag-digital-retail","tag-innovation","tag-wmb-cx"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do You Boost Customer Experience and Innovation?<\/title>\n<meta name=\"description\" content=\"Customer experience and innovation go hand-in-hand. 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