{"id":4527,"date":"2020-06-24T03:54:08","date_gmt":"2020-06-24T03:54:08","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=4527"},"modified":"2020-06-24T03:54:08","modified_gmt":"2020-06-24T03:54:08","slug":"customer-experience","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/customer-experience\/","title":{"rendered":"How to Design the Optimal Customer Experience: 6 Tips"},"content":{"rendered":"\n

Good customer experience<\/a> goes a long way. Brands with superior customer experience can bring in 5.7 times more revenue<\/a> than their competitors that are less focused on the customer experience.

While customer experience is a top priority, according to PwC<\/a>, only 49% of U.S. customers say companies deliver a satisfactory customer experience. So where is the disconnect?<\/p>\n\n\n\n\n\n

Let\u2019s dive into customer experience and read on for tangible ways to improve your customer experience bottom line<\/a>.<\/p>\n\n\n\n

What is customer experience?<\/strong><\/h2>\n\n\n\n

Customer experience (CX)<\/a> is a customer\u2019s perception of the interactions (positive and negative) between themselves and a business.<\/p>\n\n\n\n

The sticking point in this definition is the focus on how customers perceive you,<\/strong> not what actually occurs.<\/p>\n\n\n\n

\"online<\/figure><\/div>\n\n\n\n

So, you may think your company provides high-quality products and stellar customer service. But a customer who receives a broken product and inadequate support will have a very different perception of your brand.<\/p>\n\n\n\n

Why customer experience is important<\/strong><\/h2>\n\n\n\n

Positive CX leads to increased customer loyalty, a higher net promoter score, and greater revenue. Unfortunately, it\u2019s much easier to drive customers away than retain them.<\/p>\n\n\n\n

One in three customers will stop doing business with a brand after just one negative experience, found PwC<\/a>. On the other hand, it can take as many as 12 positive interactions<\/a> to repair the damage of a single negative experience.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The stakes are high, and competition is always on the rise. In the digital age, in which one bad online review can deter countless potential clients, the customer is truly king.

To help you improve your customer experience, we compiled these useful tips to create strong customer experiences across the board. <\/p>\n\n\n\n

6 tips to deliver a winning customer experience<\/strong><\/h2>\n\n\n\n

The \u201cideal customer experience\u201d looks different for every type of customer. But with these general tips, you can build a better CX strategy and enjoy increased customer loyalty and higher revenue.<\/p>\n\n\n\n

1. Understand what your customers want<\/strong><\/h3>\n\n\n\n

First ask yourself:<\/p>\n\n\n\n