{"id":4313,"date":"2018-04-05T07:10:38","date_gmt":"2018-04-05T07:10:38","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=4313"},"modified":"2023-05-02T15:43:01","modified_gmt":"2023-05-02T15:43:01","slug":"walkme-integration-center","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/walkme-integration-center\/","title":{"rendered":"Introducing the WalkMe Integration Center"},"content":{"rendered":"<span style=\"font-weight: 400;\">WalkMe is proud to announce the Integration Center, a new way to leverage user data to <\/span><b>empower your sales funnel and customer lifecycle. \u00a0<\/b>\n\n<span style=\"font-weight: 400;\">Too often the value of advanced analytics is buried in systems that are not fully leveraged by the relevant teams. The Integration Center uses WalkMe Insights and AI to put the power in the hands of customer-facing teams by providing actionable reports directly on the CSM and CRM platforms that they use daily.<\/span>\n\n<span style=\"font-weight: 400;\">As part of WalkMe\u2019s core Digital Adoption Platform, the Integration Center will boost <\/span><a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/everything-digital-adoption\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">user adoption<\/span><\/a><span style=\"font-weight: 400;\"> and drive better business outcomes for SaaS companies. <\/span>\n\n<span style=\"font-weight: 400;\">WalkMe Integration Center will initially support Salesforce and Gainsight, with other platforms following soon.<\/span>\n\n<iframe loading=\"lazy\" title=\"WalkMe Integration Center\" src=\"https:\/\/player.vimeo.com\/video\/262848587?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<h2><strong>Unleash the Power of Product Analytics<\/strong><\/h2>\n<span style=\"font-weight: 400;\">Customers and prospects have numerous touchpoints with your software. Companies realize the importance of analyzing this data. However, it is rarely accessible to the teams that can proactively take action. <\/span>\n\n<span style=\"font-weight: 400;\">Imagine if every team in your company could understand how customers were interacting with your platform. It would transform the way Sales, Success, Support, and Training teams optimize the digital experience and drive business outcomes.<\/span>\n\n<span style=\"font-weight: 400;\">Let\u2019s take a closer look at how these teams can take advantage of this information to boost the digital adoption of their platform. <\/span>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4316 size-full\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/integration-hub_2.jpg\" alt=\"walkme insights\" width=\"1269\" height=\"787\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/integration-hub_2.jpg 1269w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/integration-hub_2.jpg?resize=300,186 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/integration-hub_2.jpg?resize=1024,635 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/integration-hub_2.jpg?resize=80,50 80w\" sizes=\"auto, (max-width: 1269px) 100vw, 1269px\" \/><\/h3>\n<h2><strong>Use cases for Customer Success Teams: Reduce Churn and Increase ROI<\/strong><\/h2>\n<span style=\"font-weight: 400;\">At SaaS companies, Customer Success is challenged to help customers get maximum value or return on investment (ROI) from your software, in order to retain your customers and ensure a growing lifetime value (LTV). <\/span>\n<h3><strong>How far is my customer in the onboarding or training process?<\/strong><\/h3>\n<span style=\"font-weight: 400;\">Customers that fail to complete their onboarding are slower to adopt the software and less likely to see positive ROI. The Integration Center tracks <a target=\"_blank\" href=\"https:\/\/www.walkme.com\/glossary\/customer-onboarding\/\" rel=\"noopener\">customer onboarding<\/a> and course completions in order to identify struggling customers. <\/span>\n\n<span style=\"font-weight: 400;\">CSMs can then reach out at the right moment to discuss topics their customers have just covered and make sure they understand the relevant best practices. <\/span>\n<h3><strong>When is my customer starting to get value? <\/strong><\/h3>\n<span style=\"font-weight: 400;\">There is a critical turning point that marks software adoption. WalkMe\u2019s Integration Center lets you monitor progress so you can determine when the customer starts actively experiencing value and track the time-to-value metrics (TtV) to assess CS effectiveness. <\/span>\n\n<span style=\"font-weight: 400;\">When a user is highly engaged, WalkMe will notify the CS team that there is an opportunity to upsell. For example, customers that frequently use features with usage caps or have upgrades available \u2014 or even customers that have been reading about your upgrade plans on your website\u00a0\u2014 can easily be highlighted in Salesforce or Gainsight. <\/span>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4315 size-full\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/quote.png\" alt=\"customer success\" width=\"800\" height=\"350\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/quote.png 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/quote.png?resize=300,131 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/h3>\n<h3><strong>Who is at risk of churning?<\/strong><\/h3>\n<span style=\"font-weight: 400;\">Before customers churn, there are certain indicators. WalkMe Insights powered by AI uses hundred of data points such as abnormally long time-to-value, and uncompleted onboarding and infrequent logins to predict which users will churn. CSMs are then alerted to potential at-risk customers directly within customer management tools such as Gainsight.<\/span>\n\n<span style=\"font-weight: 400;\">WalkMe AI uses hundred of data points to help CSMs address adoption issues in a timely and effective manner. CS teams can then use this to create a health score in their software that can alert all necessary teams when a customer\u2019s score is abnormally low. <\/span>\n<h3><strong>What do my customers think of our software and services?<\/strong><\/h3>\n<span style=\"font-weight: 400;\">User interaction data is helpful, but getting feedback directly from customers allows you to respond to their experience. WalkMe provides in-product NPS surveys to help you understand customer loyalty and satisfaction. <\/span>\n\n<span style=\"font-weight: 400;\">Survey results can be added to Salesforce and Gainsight so reps can get a general understanding of what your customers think about your software and services and quickly respond to unsatisfied customers.<\/span>\n\n<span style=\"font-weight: 400;\">Want to get other teams involved? Add survey questions relevant to specific teams so that if a certain area of service gets a low score that team will be notified.<\/span>\n<h2><strong>Use Cases for Sales Teams: Increasing Revenue<\/strong><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4317 size-full\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/rawpixel-com-565456-unsplash-1.jpg\" alt=\"sales team success\" width=\"1050\" height=\"700\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/rawpixel-com-565456-unsplash-1.jpg 1050w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/rawpixel-com-565456-unsplash-1.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/rawpixel-com-565456-unsplash-1.jpg?resize=1024,683 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/rawpixel-com-565456-unsplash-1.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/>\n<h3><strong>Which of my users is likely to convert? <\/strong><\/h3>\n<span style=\"font-weight: 400;\">Identifying hot leads can be a time consuming process. By using data on how prospects are interacting with your free trial, Sales teams can more accurately determine which users are \u201cmost likely to convert.\u201d <\/span>\n\n<span style=\"font-weight: 400;\">Engagement data, such as how often a freemium user logs into your software, is an indicator of the value received from the software. WalkMe AI calculates this and hundreds of other touchpoints to predict whether a free user is likely to convert to paid. <\/span>\n\n<span style=\"font-weight: 400;\">With the Integration Center, companies can program <\/span><a target=\"_blank\" href=\"https:\/\/www.walkme.com\/blog\/getting-started-salesforce-resources-management\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a> <span style=\"font-weight: 400;\">to create a report of highly engaged trial users, or have Gainsight automatically send them an email invite to a webinar or to schedule a demo. <\/span>\n<h3><strong>Is my deal going off track?<\/strong><\/h3>\n<span style=\"font-weight: 400;\">On the opposite end of the spectrum, the Integration Center also notes a drop in engagement during the sales process, a warning sign for the Sales teams.<\/span>\n\n<span style=\"font-weight: 400;\">A sudden drop in usage \u00a0could indicate that your prospect has gotten side tracked or lost interest. The Integration Center will prompt reps at the ideal time to reach out and get them back on course.<\/span>\n<div style=\"text-align: center;\">    <style type=\"text\/css\">\r\n        #mainformbutton {-webkit-border-radius: 28;-moz-border-radius: 28;border-radius: 40px;font-family: 'Open Sans', sans-serif;color: #ffffff;font-size: 1.4em;background: #d64518;text-decoration: none;border: none;-webkit-box-shadow: 0 0 7px rgba(0, 0, 0, 0.5);-moz-box-shadow: 0 0 7px rgba(0, 0, 0, 0.5);box-shadow: 0 0 7px rgba(0,0,0,0.5);overflow: hidden;height: 70px;margin: 15px auto;padding: 10px 35px;}#mainformbutton:focus{outline: 0;}#mainformbutton .label {display: inline;padding: .2em .6em .3em;font-weight: bold;line-height: 35px;color: #fff;text-align: center;white-space: nowrap;vertical-align: baseline;border-radius: .25em;font-size: 100%;}.pop .pop-field input, .pop .pop-field textarea, .pop .pop-field select{background-color: #efefef !important;height: 52px !important;color: #555 !important;font-size: 22px !important;font-weight: 300 !important;padding: 0 10px !important;}body.ie .pop .pop-body {position: absolute;top: 20%;width: 670px;left: 50%;margin: 0 0 0 -335px;background: rgba(255,255,255,0.5);padding: 12px;color: #313131;font-weight: 100;max-height: 520px !important;}body.ie .pop .pop-header b{font-size: 33px !important;display: inline-block !important;}@media screen and (max-width:480px) {#mainformbutton {font-size: 1.2em;}}\r\n    <\/style>\r\n    <button id=\"mainformbutton\" class=\"effeckt-button active popup-salesforce\"><span class=\"label\">Try WalkMe for Free<\/span><span class=\"spinner\"><\/span><\/button>\r\n    <div id=\"jsonp-popups\"><\/div>\r\n    <script type=\"text\/javascript\">\r\n        var walkmeAssetCallback = function (content) {\r\n            jQuery('#jsonp-popups').append(content);\r\n        };\r\n        var walkmeAssetCallbackError = function (error) {\r\n            console.log(error);\r\n        };\r\n    <\/script>\r\n    <\/div>\n<h2><strong>Turning Data into Decision Making<\/strong><\/h2>\n<span style=\"font-weight: 400;\">From helping you increase conversions to driving customer ROI, we are extremely excited about the value that WalkMe\u2019s new Integration Center will bring to your company. <\/span>\n\n<span style=\"font-weight: 400;\">Understanding your users\u2019 digital experiences and their journey with your software is incredibly useful, and can help every team make data-driven decisions that drive results. <\/span>\n\n<span style=\"font-weight: 400;\">We plan to continue building future integrations to ensure the data that WalkMe provides your company can drive transformative change. <\/span>\n<div><\/div>","protected":false},"excerpt":{"rendered":"WalkMe is proud to announce the Integration Center, a new way to leverage user data to empower your sales funnel<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":4318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,9],"tags":[186,176],"class_list":["post-4313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-walkme-company-news","tag-customer-success","tag-wmb-news"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing the WalkMe Integration Center<\/title>\n<meta name=\"description\" content=\"WalkMe is proud to announce the Integration Center, a new way to leverage user data to empower your sales funnel and customer lifecycle. 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